# Lever Brand Identity A complete profile of **Lever**'s visual system — colors, typography, components, and personality — extracted from https://www.lever.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/lever - Machine-readable JSON: https://characterquilt.com/branding/lever.json - Per-page llms.txt: https://characterquilt.com/branding/lever/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #134E4A | | Accent | #2A7A72 | | Body Font | Work Sans | | Heading Font | Onest | ## Color Palette - primary: #134E4A - secondary: #C3FFD4 - accent: #2A7A72 - background: #FFFFFF - textPrimary: #000000 - link: #47A7A1 ## Typography - primary: Work Sans — https://fonts.google.com/specimen/Work+Sans - heading: Onest — https://fonts.google.com/specimen/Onest ## Visual Assets - Logo: https://www.lever.co/wp-content/uploads/2023/02/lever-only-logo.png - Favicon: https://www.lever.co/wp-content/uploads/2023/02/favicon-lever-48x48.png - Social card (og:image): https://www.lever.co/wp-content/uploads/2021/03/HomeSlider_Source-Nurture_ab.jpg ## UI Components - buttonPrimary: background=#2A7A72, textColor=#FFFFFF, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px - buttonSecondary: background=#FFFFFF, textColor=#115E59, borderRadius=9999px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px ## Brand Personality Tone: professional · Energy: medium · Audience: recruiting teams and HR professionals ## Lever Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Meet Arie Jongejan, Lever's Director of Mid-Market Sales | by Lever | Inside.Lever** - Image: https://miro.medium.com/1*7jVWTYzAulD8AUDdoDawDQ.jpeg - Source: https://inside.lever.co/meet-arie-jongejan-levers-director-of-mid-market-sales-5783cfb2b68d - **Hiring Strategy Insights from Lever** - Image: https://www.lever.co/wp-content/uploads/2024/08/Lever-Blog-Header-Image-1024x761.png - Source: https://www.lever.co/category/hiring-strategy/ - **Ideas United - Project Accountant (Financial Storyteller)** - Image: https://lever-client-logos.s3.amazonaws.com/50af32d8-8c87-4c9b-9d6b-9a6f54f87888-1541618725439.png - Source: https://jobs.lever.co/ideasunited/06a83782-1880-48cd-b2fd-231ac6fa532d/apply?lever-origin=applied&lever-source%5B%5D=BuiltInNationwide - **Talent Innovation Blog: Recruiting & Hiring Insights - Lever** - Image: https://www.lever.co/wp-content/uploads/2025/06/How-Modern-Candidates-Use-AI-And-What-It-Means-for-TA-Pros-Blog-Featured-Image-1024x683.jpg - Source: https://www.lever.co/blog/ - **What Bring Your Kids to Work Day Meant to Me, A Contract Employee | by Sarah Wallace | Inside.Lever** - Image: https://miro.medium.com/v2/resize:fit:8064/1*LGGPWOI-hO0vONXhCsjXXQ.jpeg - Source: https://inside.lever.co/what-bring-your-kids-to-work-day-meant-to-me-a-contract-employee-36d6135e855d - **Talent Innovation Blog: Recruiting & Hiring Insights - Lever** - Image: https://www.lever.co/wp-content/uploads/2026/04/GettyImages-2160480487-1024x683.jpg - Source: https://www.lever.co/blog/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Work Sans", "role": "body" }, { "family": "Onest", "role": "heading" }, { "family": "Roboto", "role": "unknown" } ], "colors": { "primary": "#134E4A", "secondary": "#C3FFD4", "accent": "#2A7A72", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#47A7A1" }, "typography": { "fontFamilies": { "primary": "Work Sans", "heading": "Onest" }, "fontStacks": { "heading": [ "Onest", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "sans-serif" ], "body": [ "Work Sans", "sans-serif" ], "paragraph": [ "Onest", "system-ui", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "40px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#2A7A72", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#115E59", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px" } }, "images": { "logo": "https://www.lever.co/wp-content/uploads/2023/02/lever-only-logo.png", "favicon": "https://www.lever.co/wp-content/uploads/2023/02/favicon-lever-48x48.png", "ogImage": "https://www.lever.co/wp-content/uploads/2021/03/HomeSlider_Source-Nurture_ab.jpg", "logoHref": "https://www.lever.co/", "logoAlt": "Lever" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lever'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request a Demo", "reasoning": "Button #0 'Request a Demo' uses a vibrant brand color (#2A7A72) and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 1, "text": "Get a Demo", "reasoning": "Button #2 'Get a Demo' has a different background color (#FFFFFF) and serves as a secondary action with less prominence." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "recruiting teams and HR professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lever'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```