# Lexter.ai Brand Identity

A complete profile of **Lexter.ai**'s visual system — colors, typography, components, and personality — extracted from https://www.lexter.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lexter-ai
- Machine-readable JSON: https://characterquilt.com/branding/lexter-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/lexter-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF7548 |
| Accent | #FF7548 |
| Body Font | Lato |
| Heading Font | Lexend |

## Color Palette

- primary: #FF7548
- accent: #FF7548
- background: #FFFFFF
- textPrimary: #4B4646
- link: #0000EE

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Lexend — https://fonts.google.com/specimen/Lexend

## Visual Assets

- Logo: https://www.lexter.ai/assets/images/caLARpUcLxGywk4zEFyOfzHqDk.svg
- Favicon: https://www.lexter.ai/assets/images/QUIQ1G6ei9FnavBQFUFcRpAReGU.svg
- Social card (og:image): /assets/images/NmHM2Ak8DEzVLeD13DHQ2tQuoRI.png

## UI Components

- buttonPrimary: background=#FF7548, textColor=#0000EE, borderRadius=8px, shadow=none
- buttonSecondary: background=#F4F3F3, textColor=#0000EE, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking efficiency

## Lexter.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Contestação e Prescrição: Quando Invocar e Como Argumentar | Blog Lexter**
  - Image: https://blog.lexter.ai/assets/images/contestacao-prescricao/pexels-pavel-danilyuk-8111863.jpg
  - Source: https://blog.lexter.ai/contestacao-prescricao/
- **Modelo de Petição Inicial para Advogados com IA | Blog Lexter**
  - Image: https://blog.lexter.ai/assets/images/modelo-de-peticao-ia/Modelo%20de%20Peti%C3%A7%C3%A3o%20com%20Ia.jpg
  - Source: https://blog.lexter.ai/modelo-de-peticao-ia/
- **Modelo de Reclamação Trabalhista com Inteligência Artificial | Blog Lexter**
  - Image: https://blog.lexter.ai/assets/images/modelo-de-reclamacao-trabalhista-ia/Seguran%C3%A7a%20na%20cria%C3%A7%C3%A3o%20de%20Reclama%C3%A7%C3%A3o%20Trabalhista.jpg
  - Source: https://blog.lexter.ai/modelo-de-reclamacao-trabalhista-ia/
- **Modelo de Petição Inicial para Advogados com IA | Blog Lexter**
  - Image: https://blog.lexter.ai/assets/images/modelo-de-peticao-ia/Transpar%C3%AAncia%20Modelo%20de%20Peti%C3%A7%C3%A3o.jpg
  - Source: https://blog.lexter.ai/modelo-de-peticao-ia/
- **Modelo de Agravo de Instrumento Trabalhista com boas práticas | Blog Lexter**
  - Image: https://blog.lexter.ai/assets/images/modelo-agravo-instrumento-trabalhista/pexels-ono-kosuki-5648426.jpg
  - Source: https://blog.lexter.ai/modelo-agravo-instrumento-trabalhista/
- **Modelo de Apelação Cível, Casos de Uso e IA | Blog Lexter**
  - Image: https://blog.lexter.ai/assets/images/modelo-recurso-de-revista/pexels-henri-mathieu-8349432.jpg
  - Source: https://blog.lexter.ai/modelo-apelacao-civel/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lexend",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF7548",
    "accent": "#FF7548",
    "background": "#FFFFFF",
    "textPrimary": "#4B4646",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lexend"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF7548",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F3F3",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.lexter.ai/assets/images/caLARpUcLxGywk4zEFyOfzHqDk.svg",
    "favicon": "https://www.lexter.ai/assets/images/QUIQ1G6ei9FnavBQFUFcRpAReGU.svg",
    "ogImage": "/assets/images/NmHM2Ak8DEzVLeD13DHQ2tQuoRI.png",
    "logoHref": "index.html"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Lexter'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Criar conta",
      "reasoning": "Button #1 uses the vibrant brand color #FF7548 and has action-oriented text 'Criar conta', making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Comece agora",
      "reasoning": "Button #0 has a different background color #F4F3F3 and serves as a secondary action with the text 'Comece agora'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals seeking efficiency"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Lexter'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```