# LifeAt Brand Identity

A complete profile of **LifeAt**'s visual system — colors, typography, components, and personality — extracted from https://lifeat.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lifeat
- Machine-readable JSON: https://characterquilt.com/branding/lifeat.json
- Per-page llms.txt: https://characterquilt.com/branding/lifeat/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4169E1 |
| Accent | #4169E1 |
| Body Font | Circularstd |
| Heading Font | Circularstd |

## Color Palette

- primary: #4169E1
- accent: #4169E1
- background: #F9F7F6
- textPrimary: #333333
- link: #0000EE

## Typography

- primary: Circularstd — https://fonts.google.com/specimen/Circularstd
- heading: Circularstd — https://fonts.google.com/specimen/Circularstd

## Visual Assets

- Logo: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/66999b7e529f9d524a815d65_kln.svg
- Favicon: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/61ff2bf76de89d0764c086c7_Frame%2018.png

## UI Components

- buttonPrimary: background=#4169E1, textColor=#FFFFFF, borderRadius=20px, shadow=none
- buttonSecondary: background=#F2F2F2, textColor=#000000, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: professionals seeking productivity tools

## LifeAt Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Virtual Co-Working Rooms**
  - Image: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/646e4ea0bb8410180217619f_harry%20cover.webp
  - Source: https://www.lifeat.com/coworking
- **🏔Nature**
  - Image: https://cdn.prod.website-files.com/60babc2f4a97cece9858d8e7/63f5186bb3e7787a076804c1_hq720.jpeg
  - Source: https://www.lifeat.com/category/nature
- **Virtual Co-Working Rooms**
  - Image: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/644c13019b0887a16f65ef6e_74be320c0aad12767ee92b95ce29f1a3c4-taylor-swift.1x.rsquare.w1400.webp
  - Source: https://www.lifeat.com/coworking
- **🏔Nature**
  - Image: https://cdn.prod.website-files.com/60babc2f4a97cece9858d8e7/634058acf0fcb01d926d7171_thumbnail.jpeg
  - Source: https://www.lifeat.com/category/nature
- **Download LifeAt Desktop App for Free : Mac & Windows**
  - Image: https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/6312550346c11a79501f7fe1_mac%20landing%20page%20gif.gif
  - Source: https://www.lifeat.com/mac-download
- **🪟 Window**
  - Image: https://cdn.prod.website-files.com/60babc2f4a97cece9858d8e7/634058adf611c171581e87f7_hq720.jpeg
  - Source: https://www.lifeat.com/category/window

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Circularstd",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4169E1",
    "accent": "#4169E1",
    "background": "#F9F7F6",
    "textPrimary": "#333333",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Circularstd",
      "heading": "Circularstd"
    },
    "fontStacks": {
      "heading": [
        "Circularstd",
        "sans-serif"
      ],
      "body": [
        "Circularstd",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "64px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4169E1",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F2F2",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/66999b7e529f9d524a815d65_kln.svg",
    "favicon": "https://cdn.prod.website-files.com/60babc2e4a97ce747f58d8db/61ff2bf76de89d0764c086c7_Frame%2018.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "LifeAt Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, has an alt text matching the brand ('LifeAt Logo'), and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "🧠 Start focusing",
      "reasoning": "Button #0 ('🧠 Start focusing') uses the vibrant brand color #4169E1 and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Okay",
      "reasoning": "Button #2 ('Okay') has a different background color (#F2F2F2) and serves as a secondary action with less emphasis."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "professionals seeking productivity tools"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, has an alt text matching the brand ('LifeAt Logo'), and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```