# Lifelike Brand Identity

A complete profile of **Lifelike**'s visual system — colors, typography, components, and personality — extracted from https://lifelike.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lifelike
- Machine-readable JSON: https://characterquilt.com/branding/lifelike.json
- Per-page llms.txt: https://characterquilt.com/branding/lifelike/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00A4A6 |
| Accent | #00A4A6 |
| Body Font | Helvetica |
| Heading Font | Helvetica |

## Color Palette

- primary: #00A4A6
- secondary: #D8EFEF
- accent: #00A4A6
- background: #FFFFFF
- textPrimary: #111111
- link: #00112C

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Helvetica — https://fonts.google.com/specimen/Helvetica

## Visual Assets

- Favicon: https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png

## UI Components

- input: background=transparent, textColor=#111111, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#00A4A6, textColor=#FFFFFF, borderRadius=10px, shadow=rgb(128, 128, 128) 0px 0px 1px 0px
- buttonSecondary: background=#111111, textColor=#FFFFFF, borderColor=#111111, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and domain buyers

## Lifelike Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **World's First' Holographic 3D Ad Network Launched at Grapevine Mills and  Other Malls Across U.S. » Dallas Innovates**
  - Image: https://s24806.pcdn.co/wp-content/uploads/2025/02/Proto_HMN_ParisHilton_DelAmoMall_970.jpg
  - Source: https://dallasinnovates.com/worlds-first-holographic-3d-ad-network-launched-at-grapevine-mills-and-other-malls-across-u-s/
- **Artificial intelligence used to create lifelike court ‘reporters’**
  - Image: https://i.ytimg.com/vi/32nrrYWSvJ4/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBccFNDO7a4Nz16cgfhEqdxHBPapw
  - Source: https://www.youtube.com/watch?v=32nrrYWSvJ4
- **For His Dark Materials, BBC Creative Made a Lifelike Billboard That  Breathes Steam**
  - Image: https://static-www.adweek.com/wp-content/uploads/2019/11/his-dark-materials-breathing-outdoor-ad-2019.jpg?w=1140
  - Source: https://www.adweek.com/creativity/for-his-dark-materials-bbc-creative-made-a-lifelike-billboard-that-breathes-steam/
- **Make your landing page feel alive (without becoming a motion designer) -  Bolt's blog**
  - Image: https://framerusercontent.com/images/iJlKYR0hISzr8aOGYETZ5XxvbE.png
  - Source: https://bolt.new/blog/interactive-backgrounds-landing-pages
- **1958 big 20-inch living baby doll lifelike vintage toy ad | eBay**
  - Image: https://i.ebayimg.com/images/g/Qk4AAOSwT01bPVs9/s-l400.jpg
  - Source: https://www.ebay.com/itm/302802335153
- **LIFELIKE 1.1 is here! - LIFELIKE by mntsstudio**
  - Image: https://img.itch.zone/aW1nLzczMjUzOTMuZ2lm/original/vPQDWa.gif
  - Source: https://mntsstudio.itch.io/lifelike/devlog/309393/lifelike-11-is-here

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A4A6",
    "secondary": "#D8EFEF",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00112C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111111",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A4A6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found that clearly represents 'lifelike.app'. The candidate did not match the brand name or favicon, and there was no clear header logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Ask AI",
      "reasoning": "Button #1 uses the vibrant brand color #00A4A6, which is typically used for primary CTAs. The text 'Ask AI' suggests an action-oriented purpose, making it the primary button."
    },
    "secondary": {
      "index": 0,
      "text": "Next",
      "reasoning": "Button #0 has a different background color (#111111) and serves as a secondary action with the text 'Next', which is less prominent than the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and domain buyers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found that clearly represents 'lifelike.app'. The candidate did not match the brand name or favicon, and there was no clear header logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```