# Lightsource Brand Identity A complete profile of **Lightsource**'s visual system — colors, typography, components, and personality — extracted from https://lightsource.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/lightsource - Machine-readable JSON: https://characterquilt.com/branding/lightsource.json - Per-page llms.txt: https://characterquilt.com/branding/lightsource/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #FF4B00 | | Body Font | Inter | | Heading Font | Wasa Variable | ## Color Palette - primary: #0000EE - secondary: #86EFAC - accent: #FF4B00 - background: #FFFFFF - textPrimary: #FF4B00 - link: #FF4B00 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Wasa Variable — https://fonts.google.com/specimen/Wasa+Variable ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/Kybrl661bLJm7mxgHeqddmx8abw.png - Social card (og:image): https://framerusercontent.com/images/B7RGp7DC3NRl3GJV5T1N1MZhsk.png ## UI Components - buttonPrimary: background=#FF4B00, textColor=#000000, borderRadius=8px, shadow=rgba(255, 255, 255, 0.15) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset, rgba(255, 255, 255, 0.12) 0px -1px 2px 0px inset, rgba(181, 62, 7, 0.12) 0px -3px 8px 0px inset, rgba(184, 66, 11, 0.24) 0px -6px 12px 0px inset, rgba(0, 0, 0, 0.08) 0px 2px 6px 0px ## Brand Personality Tone: modern · Energy: high · Audience: business professionals in procurement ## Lightsource Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **LightSource | Direct Materials Sourcing Blog: AI, NPI & Procurement Strategy** - Image: https://framerusercontent.com/images/nppd6LYPFmUNy5IWkIS020aRo8.png?width=1920&height=1080 - Source: https://lightsource.ai/blog - **LightSource | AI-Native Platform for Spec-to-Scale Direct Materials** - Image: https://framerusercontent.com/images/qbEs7wsy4JII6koVHj9kj712GlY.png?width=4800&height=3200 - Source: https://lightsource.ai/industries/construction - **Procurement categories for chemical manufacturers: A brief buide | LightSource** - Image: https://framerusercontent.com/images/DDaXYUQLxfmm5THTwHbti7A54c.jpg?width=1792&height=1024 - Source: https://lightsource.ai/blog/chemical-procurement - **Indirect procurement for dummies | LightSource** - Image: https://framerusercontent.com/images/6UvC018q9etbbeWtRvp8c1uytM.jpg?width=1792&height=1024 - Source: https://lightsource.ai/blog/indirect-procurement-dummies - **LightSource | The AI Native Direct Materials Procurement OS** - Image: https://framerusercontent.com/images/eR1OHG2GiiyZcPcFzPiRQMNxgKU.png?width=6008&height=3644 - Source: https://lightsource.ai/ - **LightSource | Direct Materials Sourcing Blog: AI, NPI & Procurement Strategy** - Image: https://framerusercontent.com/images/R20JFyrk1sRLyKmTFuPNMuiSCsk.png?width=1024&height=1024 - Source: https://lightsource.ai/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Wasa Variable", "role": "display" } ], "colors": { "primary": "#0000EE", "secondary": "#86EFAC", "accent": "#FF4B00", "background": "#FFFFFF", "textPrimary": "#FF4B00", "link": "#FF4B00" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Wasa Variable" }, "fontStacks": { "heading": [ "Wasa Variable", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "48px", "h2": "48px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#FF4B00", "textColor": "#000000", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(255, 255, 255, 0.15) 0px 0px 0px 1px inset, rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset, rgba(255, 255, 255, 0.12) 0px -1px 2px 0px inset, rgba(181, 62, 7, 0.12) 0px -3px 8px 0px inset, rgba(184, 66, 11, 0.24) 0px -6px 12px 0px inset, rgba(0, 0, 0, 0.08) 0px 2px 6px 0px" } }, "images": { "logo": 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"favicon": "https://framerusercontent.com/images/Kybrl661bLJm7mxgHeqddmx8abw.png", "ogImage": "https://framerusercontent.com/images/B7RGp7DC3NRl3GJV5T1N1MZhsk.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, medium-sized, and links to the homepage, aligning with the brand 'LightSource'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "See a demo", "reasoning": "Button #0 with text 'See a demo' is the primary CTA due to its action-oriented text and vibrant brand color background (#FF4B00), which aligns with typical primary CTA characteristics." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "All buttons share the same background color (#FF4B00), making it impossible to select a secondary button with a different color." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "business professionals in procurement" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, medium-sized, and links to the homepage, aligning with the brand 'LightSource'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```