# Lilia Brand Identity

A complete profile of **Lilia**'s visual system — colors, typography, components, and personality — extracted from https://www.hellolilia.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lilia
- Machine-readable JSON: https://characterquilt.com/branding/lilia.json
- Per-page llms.txt: https://characterquilt.com/branding/lilia/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Lato |
| Heading Font | Acumin Pro Wide |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FEF9F5
- textPrimary: #1A1B1F
- link: #000000

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Acumin Pro Wide — https://fonts.google.com/specimen/Acumin+Pro+Wide

## Visual Assets

- Logo: https://cdn.prod.website-files.com/602da20854297156fce75b08/602da2085429715249e75bfc_Lilia%20logo%20no%20space-25.png
- Favicon: https://cdn.prod.website-files.com/602da20854297156fce75b08/602da2085429714430e75b86_Lilia%20favicon.jpg

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=96px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#000000, borderRadius=40px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: women interested in egg freezing services

## Lilia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Main Line Fertility | Fertility Clinic in Bryn Mawr, PA**
  - Image: https://cdn.prod.website-files.com/602da20854297111f5e75b36/606603a7522856d75a6c5346_ClinicLogo.jpeg
  - Source: https://www.hellolilia.com/clinics/main-line-fertility
- **Best 10 Fertiltiy Clinics Near Me Indianapolis, Indiana**
  - Image: https://cdn.prod.website-files.com/602da20854297111f5e75b36/606603ac2d07a1db55316ee7_ClinicLogo.jpeg
  - Source: https://www.hellolilia.com/fertility-clinics/indianapolis-indiana
- **Best 10 Fertiltiy Clinics Near Me Phoenix, Arizona**
  - Image: https://cdn.prod.website-files.com/602da20854297111f5e75b36/60660430794fda5196854256_ClinicLogo.jpeg
  - Source: https://www.hellolilia.com/fertility-clinics/phoenix-arizona
- **Egg Freezing Near Me [2021 Reviews] | Lilia**
  - Image: https://cdn.prod.website-files.com/602da20854297111f5e75b36/6066046362c72522a2027a39_ClinicLogo.jpeg
  - Source: https://www.hellolilia.com/egg-freezing-near-me
- **Best 10 Fertiltiy Clinics Near Me San Francisco, California**
  - Image: https://cdn.prod.website-files.com/602da20854297111f5e75b36/60660449f59ad7a9e9fba634_ClinicLogo.jpeg
  - Source: https://www.hellolilia.com/fertility-clinics/san-francisco-california
- **Egg Freezing Cost Guide [2021] | Lilia**
  - Image: https://cdn.prod.website-files.com/602da20854297156fce75b08/60afbeb44c849f2c61051707_A4%20-%207.jpg
  - Source: https://www.hellolilia.com/egg-freezing-cost-guide

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Acumin Pro Wide",
      "role": "heading"
    },
    {
      "family": "Lato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FEF9F5",
    "textPrimary": "#1A1B1F",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Acumin Pro Wide"
    },
    "fontStacks": {
      "heading": [
        "acumin-pro-wide",
        "sans-serif"
      ],
      "body": [
        "acumin-pro-wide",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "96px",
      "borderRadiusCorners": {
        "topLeft": "96px",
        "topRight": "96px",
        "bottomRight": "96px",
        "bottomLeft": "96px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/602da20854297156fce75b08/602da2085429715249e75bfc_Lilia%20logo%20no%20space-25.png",
    "favicon": "https://cdn.prod.website-files.com/602da20854297156fce75b08/602da2085429714430e75b86_Lilia%20favicon.jpg",
    "ogImage": null,
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lilia'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 is selected as the primary CTA because it has a bold, dark background (#000000) and action-oriented text 'Get Started', making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a transparent background, differentiating it from the primary button's dark background, and still uses the same action-oriented text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "women interested in egg freezing services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 4,
        "selectedLogoReasoning": "Selected #4 because it is visible, located in the header, links to the homepage, and matches the brand name 'Lilia'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```