# Lingo.dev Brand Identity

A complete profile of **Lingo.dev**'s visual system — colors, typography, components, and personality — extracted from https://lingo.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lingo-dev
- Machine-readable JSON: https://characterquilt.com/branding/lingo-dev.json
- Per-page llms.txt: https://characterquilt.com/branding/lingo-dev/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #009C00 |
| Accent | #009C00 |
| Body Font | Space Grotesk |
| Heading Font | Space Grotesk |

## Color Palette

- primary: #009C00
- secondary: #C9D1D9
- accent: #009C00
- background: #FAFAFA
- textPrimary: #0A0A0A
- link: #0F172B

## Typography

- primary: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk
- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

## Visual Assets

- Logo: 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- Favicon: https://lingo.dev/favicon.svg
- Social card (og:image): https://lingo.dev/og.png

## UI Components

- buttonPrimary: background=#009C00, textColor=#FAFAFA, borderRadius=7.375px, shadow=none
- buttonSecondary: background=#FAFAFA, textColor=#0A0A0A, borderColor=#E5E5E5, borderRadius=7.375px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and localization engineers

## Lingo.dev Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lingo.dev Bookmark**
  - Image: https://store.lingo.dev/cdn/shop/files/14000697525085421177_2048.jpg?v=1758724789&width=1946
  - Source: https://store.lingo.dev/products/lingo-dev-bookmark
- **Lingo.dev**
  - Image: https://store.lingo.dev/cdn/shop/files/9571858740954588372_2048.jpg?v=1758035041&width=533
  - Source: https://store.lingo.dev/
- **Lingo.dev**
  - Image: https://store.lingo.dev/cdn/shop/files/15304670767893070438_2048.jpg?v=1758035163&width=533
  - Source: https://store.lingo.dev/
- **Lingo.dev**
  - Image: https://store.lingo.dev/cdn/shop/files/7967771635953470449_2048.jpg?v=1758036448&width=533
  - Source: https://store.lingo.dev/
- **Lingo.dev**
  - Image: https://store.lingo.dev/cdn/shop/files/14993121412307810959_2048.jpg?v=1762372693&width=533
  - Source: https://store.lingo.dev/
- **Lingo.dev**
  - Image: https://store.lingo.dev/cdn/shop/files/4062798936215545395_2048.jpg?v=1758034561&width=533
  - Source: https://store.lingo.dev/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Space Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#009C00",
    "secondary": "#C9D1D9",
    "accent": "#009C00",
    "background": "#FAFAFA",
    "textPrimary": "#0A0A0A",
    "link": "#0F172B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Space Grotesk",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Space Grotesk",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56.25px",
      "h2": "33.75px",
      "body": "13.125px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#009C00",
      "textColor": "#FAFAFA",
      "borderRadius": "7.375px",
      "borderRadiusCorners": {
        "topLeft": "7.375px",
        "topRight": "7.375px",
        "bottomRight": "7.375px",
        "bottomLeft": "7.375px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FAFAFA",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E5E5",
      "borderRadius": "7.375px",
      "borderRadiusCorners": {
        "topLeft": "7.375px",
        "topRight": "7.375px",
        "bottomRight": "7.375px",
        "bottomLeft": "7.375px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://lingo.dev/favicon.svg",
    "ogImage": "https://lingo.dev/og.png",
    "logoHref": "/en"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title ('Lingo.dev').",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Create localization engine",
      "reasoning": "Button #0 ('Create localization engine') uses the vibrant brand color #009C00, indicating it's the primary call-to-action."
    },
    "secondary": {
      "index": 6,
      "text": "Talk to a Localization Expert",
      "reasoning": "Button #6 ('Talk to a Localization Expert') has a different background color (#FAFAFA) and serves as a secondary action, offering a less direct engagement option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and localization engineers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title ('Lingo.dev').",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```