# Linkana Brand Identity

A complete profile of **Linkana**'s visual system — colors, typography, components, and personality — extracted from https://www.linkana.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/linkana
- Machine-readable JSON: https://characterquilt.com/branding/linkana.json
- Per-page llms.txt: https://characterquilt.com/branding/linkana/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #8624FF |
| Body Font | Instrument Sans |
| Heading Font | Instrument Sans |

## Color Palette

- primary: #0000EE
- secondary: #22D2ED
- accent: #8624FF
- background: #121218
- textPrimary: #121218
- link: #8624FF

## Typography

- primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Favicon: https://framerusercontent.com/images/HqqeW6CUneo2YS3fRW8PL6uFAI.svg
- Social card (og:image): https://framerusercontent.com/assets/80zoOP3wVcGExWoIudSfAlFBg8.png

## UI Components

- buttonPrimary: background=#8624FF, textColor=#0000EE, borderRadius=8px, shadow=rgb(159, 117, 255) 0px -1px 0px 0px, rgb(107, 21, 252) 0px 1px 0px 0px, rgba(134, 36, 255, 0.4) 0px 4px 8px -4px, rgba(134, 36, 255, 0.5) 0px 12px 18px -6px
- buttonSecondary: background=#121218, textColor=#0000EE, borderRadius=8px, shadow=rgb(36, 36, 42) 0px -1px 0px 0px, rgb(9, 9, 15) 0px 1px 0px 0px, rgba(0, 0, 0, 0.2) 0px 4px 8px -2px, rgba(0, 0, 0, 0.1) 0px 12px 18px -6px

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Linkana Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Histórias de sucesso | Linkana**
  - Image: https://framerusercontent.com/images/vvgKTAO7igQaRrghsnR8xccW1A4.png?width=4096&height=3695
  - Source: https://www.linkana.com/historias-de-sucesso
- **Árvore de produto: como usar na gestão de compras? | Linkana**
  - Image: https://framerusercontent.com/images/VSWyyyjxXXegMlObdrR5Qo7M9I.webp?width=1536&height=1024
  - Source: https://www.linkana.com/blog/arvore-de-produto
- **Novidades do produto | Linkana**
  - Image: https://framerusercontent.com/images/7ZQF8DLp3LviEMvrmyRe6lg.png?width=3998&height=2248
  - Source: https://www.linkana.com/novidades/menu-de-configura%C3%A7%C3%B5es
- **Auditoria fiscal: como se preparar e, assim, evitar multas? | Linkana**
  - Image: https://framerusercontent.com/images/Ci3N5TzsUaMh4fmKqDovnwQ5Oc.jpg?width=1280&height=864
  - Source: https://www.linkana.com/blog/auditoria-fiscal
- **Novidades do produto | Linkana**
  - Image: https://framerusercontent.com/images/IhTZ7jpliNPH2MRCi2EIvWvlZ8.jpg?width=3840&height=2160
  - Source: https://www.linkana.com/novidades/re-homologa%C3%A7%C3%A3o-fornecedores
- **O futuro das vendas: como as tecnologias podem redefinir o setor? | Linkana**
  - Image: https://framerusercontent.com/images/9S8NZAEeKvKrWOglPeF1crSGUA.webp?width=1072&height=563
  - Source: https://www.linkana.com/blog/futuro-das-vendas

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#22D2ED",
    "accent": "#8624FF",
    "background": "#121218",
    "textPrimary": "#121218",
    "link": "#8624FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "36px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#8624FF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(159, 117, 255) 0px -1px 0px 0px, rgb(107, 21, 252) 0px 1px 0px 0px, rgba(134, 36, 255, 0.4) 0px 4px 8px -4px, rgba(134, 36, 255, 0.5) 0px 12px 18px -6px"
    },
    "buttonSecondary": {
      "background": "#121218",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(36, 36, 42) 0px -1px 0px 0px, rgb(9, 9, 15) 0px 1px 0px 0px, rgba(0, 0, 0, 0.2) 0px 4px 8px -2px, rgba(0, 0, 0, 0.1) 0px 12px 18px -6px"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/HqqeW6CUneo2YS3fRW8PL6uFAI.svg",
    "ogImage": "https://framerusercontent.com/assets/80zoOP3wVcGExWoIudSfAlFBg8.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable brand logo was found among the candidates. All options were either too small or did not match the brand identity inferred from the URL and page title.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a demo",
      "reasoning": "Button #0 has a vibrant and distinct accent color (#8624FF) and action-oriented text ('Schedule a demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "I am a supplier",
      "reasoning": "Button #1 has a different background color (#121218) and serves a secondary function ('I am a supplier'), making it suitable as the secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable brand logo was found among the candidates. All options were either too small or did not match the brand identity inferred from the URL and page title.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```