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      "source_url": "https://liquiddeath.com/pages/ozzy?srsltid=AfmBOopYOQmIVpx-JjNOXN4LiSbfUCl4KZtJoVZjfCrCekHwsNy561m9",
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      "image_url": "https://liquiddeath.com/cdn/shop/files/TM-Campaign-Website_Home-M-1200x1500_b3cb7359-4070-479a-9281-f2e26b1e227e.jpg?v=1774985774",
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      "alt": "Infinitely Recyclable Ozzy – Liquid Death",
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  "font_resources": [
    {
      "family": "Roboto",
      "google_fonts_url": "https://fonts.google.com/specimen/Roboto"
    },
    {
      "family": "Acumin Pro",
      "google_fonts_url": "https://fonts.google.com/specimen/Acumin+Pro"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Acumin+Pro&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/liquid-death",
  "agent_instructions": "You are designing or implementing in Liquid Death's brand identity.\n\n# Brand profile\n- Company: Liquid Death\n- Source: https://liquiddeath.com/?ref=startups.gallery\n- Color scheme: light\n\n# Colors\n- primary: #2563EB\n- secondary: #6B7280\n- accent: #CBA14F\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #CBA14F\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Roboto&family=Acumin+Pro&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none\n- buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: bold\n- Energy: high\n- Audience: young adults and alternative lifestyle enthusiasts\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/liquid-death.json",
  "page_markdown": "# Liquid Death Brand Identity\n\nA complete profile of **Liquid Death**'s visual system — colors, typography, components, and personality — extracted from https://liquiddeath.com/?ref=startups.gallery. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/liquid-death\n- Machine-readable JSON: https://characterquilt.com/branding/liquid-death.json\n- Per-page llms.txt: https://characterquilt.com/branding/liquid-death/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #2563EB |\n| Accent | #CBA14F |\n| Body Font | Roboto |\n| Heading Font | Acumin Pro |\n\n## Color Palette\n\n- primary: #2563EB\n- secondary: #6B7280\n- accent: #CBA14F\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #CBA14F\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Acumin Pro — https://fonts.google.com/specimen/Acumin+Pro\n\n## Visual Assets\n\n- Logo: 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Favicon: https://liquiddeath.com/cdn/shop/files/Liquiddeath-Skull-Favicon_32x32.png?v=1682460908\n- Social card (og:image): http://liquiddeath.com/cdn/shop/files/Liquid-Death-Preview-Image_7033558e-a84d-4880-8a70-87e84739f262.jpg?v=1681949476\n\n## UI Components\n\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none\n- buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: bold · Energy: high · Audience: young adults and alternative lifestyle enthusiasts\n\n## Liquid Death Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Variety – Liquid Death**\n  - Image: http://liquiddeath.com/cdn/shop/files/LD_Flav_Amazon_Variety_Pack_12oz_12pk_FRONT_3_4_FACING_1.webp?v=1763494388\n  - Source: https://liquiddeath.com/products/flavored-sparkling-variety-pack?srsltid=AfmBOopsJWyqDE82wHR2sSbobuxaYAl-_JC3Yd_ygWPUcXlFsD5PN9J2\n- **Infinitely Recyclable Ozzy – Liquid Death**\n  - Image: https://liquiddeath.com/cdn/shop/files/1.jpg?v=1750124872\n  - Source: https://liquiddeath.com/pages/ozzy?srsltid=AfmBOopYOQmIVpx-JjNOXN4LiSbfUCl4KZtJoVZjfCrCekHwsNy561m9\n- **Liquid Death | Murder Your Thirst**\n  - Image: https://liquiddeath.com/cdn/shop/files/TM-Campaign-Website_Home-M-1200x1500_b3cb7359-4070-479a-9281-f2e26b1e227e.jpg?v=1774985774\n  - Source: https://liquiddeath.com/?srsltid=AfmBOooXEvu4dDvKmPz-CupTHSBFcLdhkD19jMcuS1aY5tcfdCVSfwyA\n- **Sparkling Speaker – Liquid Death**\n  - Image: http://liquiddeath.com/cdn/shop/files/sparkling-speaker_In_Hand.webp?v=1759264750\n  - Source: https://liquiddeath.com/products/sparkling-speaker?srsltid=AfmBOoo_u9Nndtx-1-aOcLdtAEyeDhpHIjw5Ur0pgdx-wjYoQ_P1qHwE\n- **Liquid Death | Murder Your Thirst**\n  - Image: https://liquiddeath.com/cdn/shop/files/LD_Homepage_Banners_Mobile_8f02ba77-c2dd-4aeb-8c6a-aeefffc13ed1.webp?v=1769735649\n  - Source: https://liquiddeath.com/?srsltid=AfmBOorRPReYEDJMWYTERtFPyY5QaeNS8Wj-DOz4Fezj14xrN7y6P-_G\n- **Infinitely Recyclable Ozzy – Liquid Death**\n  - Image: https://liquiddeath.com/cdn/shop/files/3.jpg?v=1750124872\n  - Source: https://liquiddeath.com/pages/ozzy?srsltid=AfmBOorzO7zVhB_4hDlZVyKQP77qXLAfMpFDtILzvYakRqbOn9Gnqs-o\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Acumin Pro\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Roboto\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#2563EB\",\n    \"secondary\": \"#6B7280\",\n    \"accent\": \"#CBA14F\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#000000\",\n    \"link\": \"#CBA14F\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Roboto\",\n      \"heading\": \"Acumin Pro\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Acumin Pro\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Oxygen-Sans\",\n        \"Ubuntu\",\n        \"Cantarell\",\n        \"Helvetica Neue\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Acumin Pro\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Oxygen-Sans\",\n        \"Ubuntu\",\n        \"Cantarell\",\n        \"Helvetica Neue\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Acumin Pro\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Oxygen-Sans\",\n        \"Ubuntu\",\n        \"Cantarell\",\n        \"Helvetica Neue\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"16px\",\n      \"h2\": \"60px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"3px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#000000\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#000000\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#000000\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://liquiddeath.com/cdn/shop/files/Liquiddeath-Skull-Favicon_32x32.png?v=1682460908\",\n    \"ogImage\": \"http://liquiddeath.com/cdn/shop/files/Liquid-Death-Preview-Image_7033558e-a84d-4880-8a70-87e84739f262.jpg?v=1681949476\",\n    \"logoHref\": \"/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Liquid Death'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 9,\n      \"text\": \"SHOP NOW\",\n      \"reasoning\": \"Button #9 ('SHOP NOW') has a white background with black text, making it stand out as a primary CTA. The text 'SHOP NOW' is action-oriented, indicating a strong call-to-action.\"\n    },\n    \"secondary\": {\n      \"index\": 6,\n      \"text\": \"Shop Now\",\n      \"reasoning\": \"Button #6 ('Shop Now') has a dark background, providing a contrast to the primary button's light background. It serves as a secondary option with similar action-oriented text.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"bold\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"young adults and alternative lifestyle enthusiasts\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Liquid Death'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}