# Lithium Technologies Brand Identity

A complete profile of **Lithium Technologies**'s visual system — colors, typography, components, and personality — extracted from https://totalenergies.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lithium-technologies
- Machine-readable JSON: https://characterquilt.com/branding/lithium-technologies.json
- Per-page llms.txt: https://characterquilt.com/branding/lithium-technologies/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E70000 |
| Accent | #ED0000 |
| Body Font | Roboto |
| Heading Font | Roboto Medium |

## Color Palette

- primary: #E70000
- secondary: #285AFF
- accent: #ED0000
- background: #FFFFFF
- textPrimary: #374649
- link: #374649

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto Medium — https://fonts.google.com/specimen/Roboto+Medium

## Visual Assets

- Logo: https://totalenergies.com/themes/custom/totalenergies_com/dist/img/logo_totalenergies.png
- Favicon: https://totalenergies.com/themes/custom/totalenergies_com/dist/img/favicon.png
- Social card (og:image): https://totalenergies.com/sites/g/files/nytnzq121/files/images/2021-05/cover-carrousel-logo-2x.png

## UI Components

- buttonPrimary: background=#ED0000, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#E70000, borderColor=#E70000, borderRadius=80px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business and energy sector professionals

## Lithium Technologies Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lubmarine boosts Customer Experience with New Website | Lubmarine  TotalEnergies**
  - Image: https://lubmarine.totalenergies.com/sites/default/files/field_tl_blog_image/Total-Lubmarine-Website-Blog.jpg
  - Source: https://lubmarine.totalenergies.com/blog/total-lubmarine-evolves-customer-experience-enhanced-website
- **Home**
  - Image: https://souscription.mobility.totalenergies.com/fr/resource/1743610162000/images_FR/images_FR/Logo-Total@2x.png
  - Source: https://souscription.mobility.totalenergies.com/fr/s/
- **Travail à distance et environnement : le télétravail est-il plus écologique  ? - le blog Mobility Business TotalEnergies**
  - Image: https://leblogmobilitybusiness.totalenergies.com/medias/4/AdobeStock_332762424-960x640.jpg
  - Source: https://leblogmobilitybusiness.totalenergies.com/ecogestes-transition/teletravail-et-environnement-font-ils-reellement-bon-menage/
- **Development - Page 11 | TotalEnergies - The Shareholders' Newsletter #77  Summer 2025**
  - Image: https://ps-cdn1.imgix.net/uploads/2117/images/d4d82a75e1c0e198eccc71fa962344b9361c2cd0.jpg?auto=format%2Ccompress
  - Source: https://journal-des-actionnaires.totalenergies.com/77-en/doc/article/11/
- **Blog | Lubmarine TotalEnergies**
  - Image: https://lubmarine.totalenergies.com/sites/default/files/styles/tl_slider_teaser/public/field_tl_blog_image/25-10-16_AhmadSalem-Blog%20%281%29.jpg?itok=JudDb5Mh
  - Source: https://lubmarine.totalenergies.com/blog
- **Kazakhstan: TotalEnergies Takes Final Investment Decision fo**
  - Image: https://totalenergies.com/newsroom/wp-content/uploads/2026/04/bf2115b7670957addd3945d19fb722eb.jpg
  - Source: https://totalenergies.com/newsroom/kazakhstan-totalenergies-takes-final-investment-decision-for-its-giant-wind-and-bess-project/?lang=eng

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Roboto Medium",
      "role": "heading"
    },
    {
      "family": "Nunito",
      "role": "unknown"
    },
    {
      "family": "Noto Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#E70000",
    "secondary": "#285AFF",
    "accent": "#ED0000",
    "background": "#FFFFFF",
    "textPrimary": "#374649",
    "link": "#374649"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto Medium"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#ED0000",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#E70000",
      "borderColor": "#E70000",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://totalenergies.com/themes/custom/totalenergies_com/dist/img/logo_totalenergies.png",
    "favicon": "https://totalenergies.com/themes/custom/totalenergies_com/dist/img/favicon.png",
    "ogImage": "https://totalenergies.com/sites/g/files/nytnzq121/files/images/2021-05/cover-carrousel-logo-2x.png",
    "logoHref": "/",
    "logoAlt": "TotalEnergies - Go to the home page"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'TotalEnergies'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "Cookies",
      "reasoning": "Button #5 has a vibrant red background (#ED0000), which is the brand color, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Discover our projects and achievements",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with a clear call to explore projects."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business and energy sector professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'TotalEnergies'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```