{ "name": "Liv Labs", "slug": "liv-labs", "domain": "http://www.livlabsfitness.com", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Arial", "role": "unknown" }, { "family": "Nunito Sans", "role": "heading" }, { "family": "Helvetica Neue", "role": "unknown" }, { "family": "Helvetica", "role": "unknown" } ], "colors": { "primary": "#9FCBED", "secondary": "#FF6161", "accent": "#131946", "background": "#FFFFFF", "textPrimary": "#131946", "link": "#131946" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Nunito Sans" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "18px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#131946", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "14px", "borderRadiusCorners": { "topLeft": "14px", "topRight": "14px", "bottomRight": "14px", "bottomLeft": "14px" }, "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px inset" } }, "images": { "logo": "https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo_-_White_-_floating.png?height=16&v=1764737006", "favicon": "https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo.png?crop=center&height=32&v=1764736940&width=32", "ogImage": "http://livlabsfitness.com/cdn/shop/files/Social_Share_Image.png?v=1764378575", "logoHref": "/", "logoAlt": "'Liv Labs' brand word mark in white using the brand font, including a brand-signature hollow circle over the 'v'" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, located in the header, matches the favicon, and links to the homepage, representing the brand 'Liv Labs Fitness'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Subscribe", "reasoning": "Button #0 has a vibrant brand color background (#131946) and action-oriented text ('Subscribe'), making it the primary CTA." }, "secondary": { "index": 1, "text": "Shop now", "reasoning": "Button #1 ('Shop now') has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "fitness enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, matches the favicon, and links to the homepage, representing the brand 'Liv Labs Fitness'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/liv-labs/9acb312713.webp", "alt": "MEET PIPPA – Liv Labs Fitness", "source_url": "https://livlabsfitness.com/?srsltid=AfmBOoq7ud5mesBXttnupc_3gw7B-4L2U3ccO-hHMBOAuvnUQScUhDF9", "image_url": "https://livlabsfitness.com/cdn/shop/files/AdobeStock_844690627.jpg?height=3264&v=1765855222", "width": 5824, "height": 3264, "bytes": 1196400, "query": "site:livlabsfitness.com", "query_suffix": "site:livlabsfitness.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/liv-labs/4e0f0d6a8c.webp", "alt": "MEET PIPPA – Liv Labs Fitness", "source_url": "https://livlabsfitness.com/?srsltid=AfmBOoopRkhkhRzkK_sIRE4Al-B73KTECt1BJrS1PADqLtElmEWwgmhf", "image_url": "https://livlabsfitness.com/cdn/shop/files/Pippa_Hero_Hand.png?height=2438&v=1765064344", "width": 2755, "height": 2438, "bytes": 949523, "query": "site:livlabsfitness.com", "query_suffix": "site:livlabsfitness.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/liv-labs/2d25dd9c44.webp", "alt": "About – Liv Labs Fitness", "source_url": "https://livlabsfitness.com/pages/about?srsltid=AfmBOorrtjPfgTZtaUL8Wfoq1xiZcuEyTykP2DRxxOhKRJ1yztG-_s-R", "image_url": "https://livlabsfitness.com/cdn/shop/files/Melissa_Stendahl_-_color_square.jpg?v=1765485823&width=3840", "width": 2516, "height": 2516, "bytes": 195787, "query": "site:livlabsfitness.com", "query_suffix": "site:livlabsfitness.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/liv-labs/bf4ec431d0.webp", "alt": "MEET PIPPA – Liv Labs Fitness", "source_url": "https://livlabsfitness.com/?srsltid=AfmBOoon4zV6oyfNRkWL3Xfs-R0soogMjr-ICBcEPj3FHYVh_-e3boC7", "image_url": "https://livlabsfitness.com/cdn/shop/files/preview_images/840f871f9fe24e53934040c0056731fa.thumbnail.0000000000_2500x.jpg?v=1768093714", "width": 1920, "height": 1080, "bytes": 157686, "query": "site:livlabsfitness.com", "query_suffix": "site:livlabsfitness.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/liv-labs/626fdf14c1.webp", "alt": "MEET PIPPA – Liv Labs Fitness", "source_url": "https://livlabsfitness.com/?srsltid=AfmBOoq-vFhgqScb0SjRGzMAAz4kYloE91rlpXFFOrM6En43ALoTITKm", "image_url": "https://livlabsfitness.com/cdn/shop/files/KS_Story_-_Any_Woman.jpg?height=894&v=1764739463", "width": 1589, "height": 894, "bytes": 276109, "query": "site:livlabsfitness.com", "query_suffix": "site:livlabsfitness.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/liv-labs/339f8ab258.webp", "alt": "1:1 Coaching Call – Pelvic Floor & Core Training for Performance – Liv Labs Fitness", "source_url": "https://livlabsfitness.com/products/30-minute-coaching-call?srsltid=AfmBOoo6gmWS2WzxWWiXVJhaWH8HPEi6ZSFZ3L73361YGOsmYGz4twxw", "image_url": "https://livlabsfitness.com/cdn/shop/files/KSRewards-Item-CoachingCircle.png?v=1765157283&width=3840", "width": 1162, "height": 1162, "bytes": 1029948, "query": "site:livlabsfitness.com", "query_suffix": "site:livlabsfitness.com" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Nunito Sans", "google_fonts_url": "https://fonts.google.com/specimen/Nunito+Sans" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Nunito+Sans&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/liv-labs", "agent_instructions": "You are designing or implementing in Liv Labs's brand identity.\n\n# Brand profile\n- Company: Liv Labs\n- Source: http://www.livlabsfitness.com\n- Color scheme: light\n\n# Colors\n- primary: #9FCBED\n- secondary: #FF6161\n- accent: #131946\n- background: #FFFFFF\n- textPrimary: #131946\n- link: #131946\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#131946, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=14px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px inset\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: fitness enthusiasts\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/liv-labs.json", "page_markdown": "# Liv Labs Brand Identity\n\nA complete profile of **Liv Labs**'s visual system — colors, typography, components, and personality — extracted from http://www.livlabsfitness.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/liv-labs\n- Machine-readable JSON: https://characterquilt.com/branding/liv-labs.json\n- Per-page llms.txt: https://characterquilt.com/branding/liv-labs/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #9FCBED |\n| Accent | #131946 |\n| Body Font | Inter |\n| Heading Font | Nunito Sans |\n\n## Color Palette\n\n- primary: #9FCBED\n- secondary: #FF6161\n- accent: #131946\n- background: #FFFFFF\n- textPrimary: #131946\n- link: #131946\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans\n\n## Visual Assets\n\n- Logo: https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo_-_White_-_floating.png?height=16&v=1764737006\n- Favicon: https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo.png?crop=center&height=32&v=1764736940&width=32\n- Social card (og:image): http://livlabsfitness.com/cdn/shop/files/Social_Share_Image.png?v=1764378575\n\n## UI Components\n\n- buttonPrimary: background=#131946, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=14px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px inset\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: fitness enthusiasts\n\n## Liv Labs Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **MEET PIPPA – Liv Labs Fitness**\n - Image: https://livlabsfitness.com/cdn/shop/files/AdobeStock_844690627.jpg?height=3264&v=1765855222\n - Source: https://livlabsfitness.com/?srsltid=AfmBOoq7ud5mesBXttnupc_3gw7B-4L2U3ccO-hHMBOAuvnUQScUhDF9\n- **MEET PIPPA – Liv Labs Fitness**\n - Image: https://livlabsfitness.com/cdn/shop/files/Pippa_Hero_Hand.png?height=2438&v=1765064344\n - Source: https://livlabsfitness.com/?srsltid=AfmBOoopRkhkhRzkK_sIRE4Al-B73KTECt1BJrS1PADqLtElmEWwgmhf\n- **About – Liv Labs Fitness**\n - Image: https://livlabsfitness.com/cdn/shop/files/Melissa_Stendahl_-_color_square.jpg?v=1765485823&width=3840\n - Source: https://livlabsfitness.com/pages/about?srsltid=AfmBOorrtjPfgTZtaUL8Wfoq1xiZcuEyTykP2DRxxOhKRJ1yztG-_s-R\n- **MEET PIPPA – Liv Labs Fitness**\n - Image: https://livlabsfitness.com/cdn/shop/files/preview_images/840f871f9fe24e53934040c0056731fa.thumbnail.0000000000_2500x.jpg?v=1768093714\n - Source: https://livlabsfitness.com/?srsltid=AfmBOoon4zV6oyfNRkWL3Xfs-R0soogMjr-ICBcEPj3FHYVh_-e3boC7\n- **MEET PIPPA – Liv Labs Fitness**\n - Image: https://livlabsfitness.com/cdn/shop/files/KS_Story_-_Any_Woman.jpg?height=894&v=1764739463\n - Source: https://livlabsfitness.com/?srsltid=AfmBOoq-vFhgqScb0SjRGzMAAz4kYloE91rlpXFFOrM6En43ALoTITKm\n- **1:1 Coaching Call – Pelvic Floor & Core Training for Performance – Liv Labs Fitness**\n - Image: https://livlabsfitness.com/cdn/shop/files/KSRewards-Item-CoachingCircle.png?v=1765157283&width=3840\n - Source: https://livlabsfitness.com/products/30-minute-coaching-call?srsltid=AfmBOoo6gmWS2WzxWWiXVJhaWH8HPEi6ZSFZ3L73361YGOsmYGz4twxw\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Arial\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Nunito Sans\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Helvetica Neue\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Helvetica\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#9FCBED\",\n \"secondary\": \"#FF6161\",\n \"accent\": \"#131946\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#131946\",\n \"link\": \"#131946\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Nunito Sans\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Inter\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Inter\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"56px\",\n \"h2\": \"18px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"4px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#131946\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"6px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"6px\",\n \"topRight\": \"6px\",\n \"bottomRight\": \"6px\",\n \"bottomLeft\": \"6px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"14px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"14px\",\n \"topRight\": \"14px\",\n \"bottomRight\": \"14px\",\n \"bottomLeft\": \"14px\"\n },\n \"shadow\": \"rgb(255, 255, 255) 0px 0px 0px 0px inset\"\n }\n },\n \"images\": {\n \"logo\": \"https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo_-_White_-_floating.png?height=16&v=1764737006\",\n \"favicon\": \"https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo.png?crop=center&height=32&v=1764736940&width=32\",\n \"ogImage\": \"http://livlabsfitness.com/cdn/shop/files/Social_Share_Image.png?v=1764378575\",\n \"logoHref\": \"/\",\n \"logoAlt\": \"'Liv Labs' brand word mark in white using the brand font, including a brand-signature hollow circle over the 'v'\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 2,\n \"reasoning\": \"Selected #2 because it is visible, located in the header, matches the favicon, and links to the homepage, representing the brand 'Liv Labs Fitness'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Subscribe\",\n \"reasoning\": \"Button #0 has a vibrant brand color background (#131946) and action-oriented text ('Subscribe'), making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"Shop now\",\n \"reasoning\": \"Button #1 ('Shop now') has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"fitness enthusiasts\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 2,\n \"selectedLogoReasoning\": \"Selected #2 because it is visible, located in the header, matches the favicon, and links to the homepage, representing the brand 'Liv Labs Fitness'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }