# Liv Labs Brand Identity A complete profile of **Liv Labs**'s visual system — colors, typography, components, and personality — extracted from http://www.livlabsfitness.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/liv-labs - Machine-readable JSON: https://characterquilt.com/branding/liv-labs.json - Per-page llms.txt: https://characterquilt.com/branding/liv-labs/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #9FCBED | | Accent | #131946 | | Body Font | Inter | | Heading Font | Nunito Sans | ## Color Palette - primary: #9FCBED - secondary: #FF6161 - accent: #131946 - background: #FFFFFF - textPrimary: #131946 - link: #131946 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans ## Visual Assets - Logo: https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo_-_White_-_floating.png?height=16&v=1764737006 - Favicon: https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo.png?crop=center&height=32&v=1764736940&width=32 - Social card (og:image): http://livlabsfitness.com/cdn/shop/files/Social_Share_Image.png?v=1764378575 ## UI Components - buttonPrimary: background=#131946, textColor=#FFFFFF, borderRadius=6px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=14px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px inset ## Brand Personality Tone: modern · Energy: medium · Audience: fitness enthusiasts ## Liv Labs Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **MEET PIPPA – Liv Labs Fitness** - Image: https://livlabsfitness.com/cdn/shop/files/AdobeStock_844690627.jpg?height=3264&v=1765855222 - Source: https://livlabsfitness.com/?srsltid=AfmBOoq7ud5mesBXttnupc_3gw7B-4L2U3ccO-hHMBOAuvnUQScUhDF9 - **MEET PIPPA – Liv Labs Fitness** - Image: https://livlabsfitness.com/cdn/shop/files/Pippa_Hero_Hand.png?height=2438&v=1765064344 - Source: https://livlabsfitness.com/?srsltid=AfmBOoopRkhkhRzkK_sIRE4Al-B73KTECt1BJrS1PADqLtElmEWwgmhf - **About – Liv Labs Fitness** - Image: https://livlabsfitness.com/cdn/shop/files/Melissa_Stendahl_-_color_square.jpg?v=1765485823&width=3840 - Source: https://livlabsfitness.com/pages/about?srsltid=AfmBOorrtjPfgTZtaUL8Wfoq1xiZcuEyTykP2DRxxOhKRJ1yztG-_s-R - **MEET PIPPA – Liv Labs Fitness** - Image: https://livlabsfitness.com/cdn/shop/files/preview_images/840f871f9fe24e53934040c0056731fa.thumbnail.0000000000_2500x.jpg?v=1768093714 - Source: https://livlabsfitness.com/?srsltid=AfmBOoon4zV6oyfNRkWL3Xfs-R0soogMjr-ICBcEPj3FHYVh_-e3boC7 - **MEET PIPPA – Liv Labs Fitness** - Image: https://livlabsfitness.com/cdn/shop/files/KS_Story_-_Any_Woman.jpg?height=894&v=1764739463 - Source: https://livlabsfitness.com/?srsltid=AfmBOoq-vFhgqScb0SjRGzMAAz4kYloE91rlpXFFOrM6En43ALoTITKm - **1:1 Coaching Call – Pelvic Floor & Core Training for Performance – Liv Labs Fitness** - Image: https://livlabsfitness.com/cdn/shop/files/KSRewards-Item-CoachingCircle.png?v=1765157283&width=3840 - Source: https://livlabsfitness.com/products/30-minute-coaching-call?srsltid=AfmBOoo6gmWS2WzxWWiXVJhaWH8HPEi6ZSFZ3L73361YGOsmYGz4twxw ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Arial", "role": "unknown" }, { "family": "Nunito Sans", "role": "heading" }, { "family": "Helvetica Neue", "role": "unknown" }, { "family": "Helvetica", "role": "unknown" } ], "colors": { "primary": "#9FCBED", "secondary": "#FF6161", "accent": "#131946", "background": "#FFFFFF", "textPrimary": "#131946", "link": "#131946" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Nunito Sans" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Inter", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "18px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#131946", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "14px", "borderRadiusCorners": { "topLeft": "14px", "topRight": "14px", "bottomRight": "14px", "bottomLeft": "14px" }, "shadow": "rgb(255, 255, 255) 0px 0px 0px 0px inset" } }, "images": { "logo": "https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo_-_White_-_floating.png?height=16&v=1764737006", "favicon": "https://livlabsfitness.com/cdn/shop/files/Liv_Labs_Logo.png?crop=center&height=32&v=1764736940&width=32", "ogImage": "http://livlabsfitness.com/cdn/shop/files/Social_Share_Image.png?v=1764378575", "logoHref": "/", "logoAlt": "'Liv Labs' brand word mark in white using the brand font, including a brand-signature hollow circle over the 'v'" }, "__llm_logo_reasoning": { "selectedIndex": 2, "reasoning": "Selected #2 because it is visible, located in the header, matches the favicon, and links to the homepage, representing the brand 'Liv Labs Fitness'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Subscribe", "reasoning": "Button #0 has a vibrant brand color background (#131946) and action-oriented text ('Subscribe'), making it the primary CTA." }, "secondary": { "index": 1, "text": "Shop now", "reasoning": "Button #1 ('Shop now') has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "fitness enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 2, "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, matches the favicon, and links to the homepage, representing the brand 'Liv Labs Fitness'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```