# Liyfe Brand Identity

A complete profile of **Liyfe**'s visual system — colors, typography, components, and personality — extracted from https://pac3.eu. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/liyfe
- Machine-readable JSON: https://characterquilt.com/branding/liyfe.json
- Per-page llms.txt: https://characterquilt.com/branding/liyfe/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00446F |
| Accent | #00D9B5 |
| Body Font | Ubuntu |
| Heading Font | Ubuntu |

## Color Palette

- primary: #00446F
- secondary: #0099E6
- accent: #00D9B5
- background: #FFFFFF
- textPrimary: #000000
- link: #6C757D

## Typography

- primary: Ubuntu — https://fonts.google.com/specimen/Ubuntu
- heading: Ubuntu — https://fonts.google.com/specimen/Ubuntu

## Visual Assets

- Logo: http://www.pac3.eu/app/uploads/2019/09/header-logo.svg
- Favicon: https://pac3.eu/app/themes/pac/ico/favicon.ico

## UI Components

- input: background=#000000, textColor=#828282, borderColor=null, borderRadius=5px, shadow=none
- buttonPrimary: background=#0099E6, textColor=#004570, borderRadius=20px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#00D9B5, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Liyfe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Habeo – PAC3**
  - Image: https://shop.pac3.eu/cdn/shop/files/Habeo_5.jpg?v=1739973133&width=1946
  - Source: https://shop.pac3.eu/products/habeo-essential-tremor-device
- **Habeo – PAC3**
  - Image: https://shop.pac3.eu/cdn/shop/files/Habeo.jpg?v=1739973021&width=1946
  - Source: https://shop.pac3.eu/products/habeo-essential-tremor-device
- **Habeo – PAC3**
  - Image: https://shop.pac3.eu/cdn/shop/files/Habeo_3.jpg?v=1739973057&width=1946
  - Source: https://shop.pac3.eu/products/habeo-essential-tremor-device
- **Habeo – PAC3**
  - Image: https://shop.pac3.eu/cdn/shop/files/Habeo_4.jpg?v=1739973100&width=1946
  - Source: https://shop.pac3.eu/products/habeo-essential-tremor-device
- **Taffix - PAC3**
  - Image: https://pac3.eu/app/uploads/2021/04/Taffix-The-New-Daily-Routine-1.jpg
  - Source: https://pac3.eu/products/taffix/
- **Skyn-V Gel - PAC3**
  - Image: https://pac3.eu/app/uploads/2025/05/Skyn-V-Banner-for-website-13.png
  - Source: https://pac3.eu/products/skyn-v-gel/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#00446F",
    "secondary": "#0099E6",
    "accent": "#00D9B5",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#6C757D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Ubuntu",
      "heading": "Ubuntu"
    },
    "fontStacks": {
      "heading": [
        "Ubuntu",
        "sans-serif"
      ],
      "body": [
        "Ubuntu",
        "sans-serif"
      ],
      "paragraph": [
        "Ubuntu",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "50px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#000000",
      "textColor": "#828282",
      "borderColor": null,
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0099E6",
      "textColor": "#004570",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#00D9B5",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "http://www.pac3.eu/app/uploads/2019/09/header-logo.svg",
    "favicon": "https://pac3.eu/app/themes/pac/ico/favicon.ico",
    "ogImage": null,
    "logoHref": "https://pac3.eu",
    "logoAlt": "PAC3"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'PAC3'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Market Access\n                                     In-depth market knowledge and strategic financial",
      "reasoning": "Button #3 has a vibrant blue background (#0099E6) and offers a service ('Market Access'), making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Read More",
      "reasoning": "Button #5 has a white background (#FFFFFF) with a contrasting text color, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'PAC3'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```