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"favicon": "https://www.shoplocale.com/cdn/shop/files/Locale_favicon_L.png?crop=center&height=32&v=1740530426&width=32", "ogImage": "http://www.shoplocale.com/cdn/shop/files/meta_image.png?v=1743788892", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Skip to content", "reasoning": "Button #2 uses the vibrant brand color #FF7F66, which is a strong indicator of a primary CTA. The color is bright and stands out, making it the most likely candidate for the primary action." }, "secondary": { "index": 0, "text": "Get Started", "reasoning": "Button #0 is selected as secondary because it has a different background color (#131313) and provides a clear action ('Get Started'), making it suitable as a secondary option." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "health-conscious individuals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/locale/5311f20608.webp", "alt": "Select Plan – Locale", "source_url": "https://www.shoplocale.com/pages/select-plan", "image_url": "https://cdn.shopify.com/s/files/1/0707/5233/8220/files/hiw-1.jpg?v=1749678875", "width": 3456, "height": 2158, "bytes": 417323, "query": "site:shoplocale.com", "query_suffix": "site:shoplocale.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/locale/ae924916cf.webp", "alt": "Blog – Locale", "source_url": "https://www.shoplocale.com/pages/blog", "image_url": "https://www.shoplocale.com/cdn/shop/articles/microplastics-banner_c6b7bcd9-f2a4-469d-b546-e43f6a069cff_600x.jpg?v=1743701238", "width": 600, "height": 400, "bytes": 54138, "query": "site:shoplocale.com blog", "query_suffix": "site:shoplocale.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/locale/c6b6a2e99d.webp", "alt": "Select Plan – Locale", "source_url": "https://www.shoplocale.com/pages/select-plan", "image_url": "https://cdn.shopify.com/s/files/1/0707/5233/8220/files/a_produce.jpg?v=1749105206", "width": 2560, "height": 1707, "bytes": 1032566, "query": "site:shoplocale.com", "query_suffix": "site:shoplocale.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/locale/085f78fe37.webp", "alt": "Blog – Locale", "source_url": "https://www.shoplocale.com/pages/blog", "image_url": "https://www.shoplocale.com/cdn/shop/articles/food_label_600x.png?v=1756511856", "width": 600, "height": 400, "bytes": 389841, "query": "site:shoplocale.com blog", "query_suffix": "site:shoplocale.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/locale/638dcb2be9.webp", "alt": "About us – Locale", "source_url": "https://www.shoplocale.com/pages/about-us", "image_url": "https://cdn.shopify.com/s/files/1/0707/5233/8220/files/abous_us_chris.jpg?v=1739317085", "width": 2048, "height": 2048, "bytes": 306988, "query": "site:shoplocale.com", "query_suffix": "site:shoplocale.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/locale/4e480850a3.webp", "alt": "Blog – Locale", "source_url": "https://www.shoplocale.com/pages/blog", "image_url": "http://www.shoplocale.com/cdn/shop/files/meta_image.png?v=1743788892", "width": 1200, "height": 628, "bytes": 739964, "query": "site:shoplocale.com blog", "query_suffix": "site:shoplocale.com blog" } ], "font_resources": [ { "family": "Figtree", "google_fonts_url": "https://fonts.google.com/specimen/Figtree" }, { "family": "Assistant", "google_fonts_url": "https://fonts.google.com/specimen/Assistant" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Figtree&family=Assistant&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/locale", "agent_instructions": "You are designing or implementing in Locale's brand identity.\n\n# Brand profile\n- Company: Locale\n- Source: https://www.shoplocale.com\n- Color scheme: light\n\n# Colors\n- primary: #FF7F66\n- secondary: #60B073\n- accent: #FF7F66\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #245B50\n\n# Typography\n- primary: Figtree — https://fonts.google.com/specimen/Figtree\n- heading: Assistant — https://fonts.google.com/specimen/Assistant\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FF7F66, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=#131313, textColor=#FFFFFF, borderRadius=48px, shadow=rgb(35, 137, 116) 0px -4px 4px 0px inset\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: health-conscious individuals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/locale.json", "page_markdown": "# Locale Brand Identity\n\nA complete profile of **Locale**'s visual system — colors, typography, components, and personality — extracted from https://www.shoplocale.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/locale\n- Machine-readable JSON: https://characterquilt.com/branding/locale.json\n- Per-page llms.txt: https://characterquilt.com/branding/locale/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FF7F66 |\n| Accent | #FF7F66 |\n| Body Font | Figtree |\n| Heading Font | Assistant |\n\n## Color Palette\n\n- primary: #FF7F66\n- secondary: #60B073\n- accent: #FF7F66\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #245B50\n\n## Typography\n\n- primary: Figtree — https://fonts.google.com/specimen/Figtree\n- heading: Assistant — https://fonts.google.com/specimen/Assistant\n\n## Visual Assets\n\n- Logo: 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Favicon: https://www.shoplocale.com/cdn/shop/files/Locale_favicon_L.png?crop=center&height=32&v=1740530426&width=32\n- Social card (og:image): http://www.shoplocale.com/cdn/shop/files/meta_image.png?v=1743788892\n\n## UI Components\n\n- buttonPrimary: background=#FF7F66, textColor=#FFFFFF, borderRadius=0px, shadow=none\n- buttonSecondary: background=#131313, textColor=#FFFFFF, borderRadius=48px, shadow=rgb(35, 137, 116) 0px -4px 4px 0px inset\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: health-conscious individuals\n\n## Locale Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Select Plan – Locale**\n - Image: https://cdn.shopify.com/s/files/1/0707/5233/8220/files/hiw-1.jpg?v=1749678875\n - Source: https://www.shoplocale.com/pages/select-plan\n- **Blog – Locale**\n - Image: https://www.shoplocale.com/cdn/shop/articles/microplastics-banner_c6b7bcd9-f2a4-469d-b546-e43f6a069cff_600x.jpg?v=1743701238\n - Source: https://www.shoplocale.com/pages/blog\n- **Select Plan – Locale**\n - Image: https://cdn.shopify.com/s/files/1/0707/5233/8220/files/a_produce.jpg?v=1749105206\n - Source: https://www.shoplocale.com/pages/select-plan\n- **Blog – Locale**\n - Image: https://www.shoplocale.com/cdn/shop/articles/food_label_600x.png?v=1756511856\n - Source: https://www.shoplocale.com/pages/blog\n- **About us – Locale**\n - Image: https://cdn.shopify.com/s/files/1/0707/5233/8220/files/abous_us_chris.jpg?v=1739317085\n - Source: https://www.shoplocale.com/pages/about-us\n- **Blog – Locale**\n - Image: http://www.shoplocale.com/cdn/shop/files/meta_image.png?v=1743788892\n - Source: https://www.shoplocale.com/pages/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Figtree\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Assistant\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Reckless\",\n \"role\": \"display\"\n },\n {\n \"family\": \"Raleway\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#FF7F66\",\n \"secondary\": \"#60B073\",\n \"accent\": \"#FF7F66\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#245B50\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Figtree\",\n \"heading\": \"Assistant\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Reckless\"\n ],\n \"body\": [\n \"Assistant\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Figtree\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"32px\",\n \"body\": \"17px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"16px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FF7F66\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#131313\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"48px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"48px\",\n \"topRight\": \"48px\",\n \"bottomRight\": \"48px\",\n \"bottomLeft\": \"48px\"\n },\n \"shadow\": \"rgb(35, 137, 116) 0px -4px 4px 0px inset\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://www.shoplocale.com/cdn/shop/files/Locale_favicon_L.png?crop=center&height=32&v=1740530426&width=32\",\n \"ogImage\": \"http://www.shoplocale.com/cdn/shop/files/meta_image.png?v=1743788892\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.\",\n \"confidence\": 0.85,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 2,\n \"text\": \"Skip to content\",\n \"reasoning\": \"Button #2 uses the vibrant brand color #FF7F66, which is a strong indicator of a primary CTA. The color is bright and stands out, making it the most likely candidate for the primary action.\"\n },\n \"secondary\": {\n \"index\": 0,\n \"text\": \"Get Started\",\n \"reasoning\": \"Button #0 is selected as secondary because it has a different background color (#131313) and provides a clear action ('Get Started'), making it suitable as a secondary option.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"health-conscious individuals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand inferred from the URL and page title.\",\n \"confidence\": 0.85\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }