# Locata Brand Identity

A complete profile of **Locata**'s visual system — colors, typography, components, and personality — extracted from https://www.locatahealth.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/locata
- Machine-readable JSON: https://characterquilt.com/branding/locata.json
- Per-page llms.txt: https://characterquilt.com/branding/locata/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4F5978 |
| Accent | #162553 |
| Body Font | DM Sans |
| Heading Font | DM Sans |

## Color Palette

- primary: #4F5978
- secondary: #5F7FEA
- accent: #162553
- background: #FFFFFF
- textPrimary: #162553
- link: #162553

## Typography

- primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d040259abe721c1be97834_8819fab3a675a5526bbee17489c377fb_Logo.svg
- Favicon: https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d534337ecf1b46bad3f227_Favicon%20V2.png
- Social card (og:image): https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d41aaafb2368cc0da2ea76_6c945c4e35db13e2d1a311ddf237edf3_OpenGraph.png

## UI Components

- buttonPrimary: background=#162553, textColor=#FFFFFF, borderRadius=32px, shadow=rgba(28, 42, 85, 0.1) 0px 2px 8px 0px
- buttonSecondary: background=#FFFFFF, textColor=#162553, borderColor=#FFFFFF, borderRadius=32px, shadow=rgba(28, 42, 85, 0.1) 0px 2px 8px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

## Locata Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Locata AI - Automate Your Referral Loop for Primary Care**
  - Image: https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d4336ed64faefe262ae73d_Product%20Illus%206.webp
  - Source: https://locatahealth.com/
- **Locata AI - Automate Your Referral Loop for Primary Care**
  - Image: https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d3498a7837761a4cdd06ec_Product%20Illus05.webp
  - Source: https://locatahealth.com/
- **Locata AI - Automate Your Referral Loop for Primary Care**
  - Image: https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d4336efc57e1763f759296_Product%20Illus%201.webp
  - Source: https://locatahealth.com/
- **Locata AI - Automate Your Referral Loop for Primary Care**
  - Image: https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d4336e53ec357fe6f40ea0_Product%20Illus%202.webp
  - Source: https://locatahealth.com/
- **Locata AI - Automate Your Referral Loop for Primary Care**
  - Image: https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d55bebc02c16c11478dccf_Process%20Illus%20V3%203.webp
  - Source: https://locatahealth.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4F5978",
    "secondary": "#5F7FEA",
    "accent": "#162553",
    "background": "#FFFFFF",
    "textPrimary": "#162553",
    "link": "#162553"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "52px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#162553",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(28, 42, 85, 0.1) 0px 2px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#162553",
      "borderColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(28, 42, 85, 0.1) 0px 2px 8px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d040259abe721c1be97834_8819fab3a675a5526bbee17489c377fb_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d534337ecf1b46bad3f227_Favicon%20V2.png",
    "ogImage": "https://cdn.prod.website-files.com/69ceb236c056453c9522f267/69d41aaafb2368cc0da2ea76_6c945c4e35db13e2d1a311ddf237edf3_OpenGraph.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 'Book a Demo' is the primary CTA due to its vibrant brand color (#162553) and action-oriented text, making it the most prominent call-to-action on the page."
    },
    "secondary": {
      "index": 5,
      "text": "Learn More",
      "reasoning": "Button #5 'Learn More' is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves as a supportive action to the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```