# Lockitron Brand Identity

A complete profile of **Lockitron**'s visual system — colors, typography, components, and personality — extracted from http://lockitron.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lockitron
- Machine-readable JSON: https://characterquilt.com/branding/lockitron.json
- Per-page llms.txt: https://characterquilt.com/branding/lockitron/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #111111
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Lockitron Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lockitron Will Let You Unlock Your Door Using An iPhone - MacStories**
  - Image: https://cdn.macstories.net/002/31387_l1.png
  - Source: https://www.macstories.net/news/lockitron-will-let-you-unlock-your-door-using-an-iphone/
- **Lockitron Admits Failure (Public Report)**
  - Image: https://ipvm-uploads.s3.amazonaws.com/uploads/embedded_image/b19490b5dbfb9dd64d07e2be542ab9717dbbd52059cd5e8f50762b4490e6a2c9/44dfc48a-e9fb-45d2-b44d-d5bdbf9ba328.jpg
  - Source: https://ipvm.com/reports/lockitron-admits-failure
- **Lockitron Lets You Use Your Smartphone To Unlock Your Door - Perfect For  Crazy Ex's - Phandroid**
  - Image: https://phandroid.com/2011/11/10/lockitron-lets-you-use-your-smartphone-to-unlock-your-door-perfect-for-crazy-exs/lockitron/
  - Source: https://phandroid.com/2011/11/10/lockitron-lets-you-use-your-smartphone-to-unlock-your-door-perfect-for-crazy-exs/
- **Lockitron Admits Failure (Public Report)**
  - Image: https://ipvm-uploads.s3.amazonaws.com/uploads/embedded_image/61a1cc5e8e289b89863a69f110bc03394d53f6c3bb40c4eae4276d366477ca35/2f63a24a-0794-4bdc-bda8-a3398a01a6c2.jpg
  - Source: https://ipvm.com/reports/lockitron-admits-failure
- **Forget Your Keys? 'Bolt' Smart Lock Lets You Use Your Phone Instead**
  - Image: https://media-cldnry.s-nbcnews.com/image/upload/t_social_share_1024x768_scale,f_auto,q_auto:best/newscms/2015_05/865176/lockitron_bg.jpg
  - Source: https://www.nbcnews.com/tech/gadgets/forget-your-keys-bolt-smart-lock-lets-you-use-your-n294691
- **Revolutionary Door Lock? (Lockitron) (Public Report)**
  - Image: https://ipvm-uploads.s3.amazonaws.com/uploads/3a0c/7ac7/lockitron-overview.jpg
  - Source: https://ipvm.com/reports/hottest-selling-door-lock-ever

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```