{ "name": "Lofty", "slug": "lofty", "domain": "https://www.lofty.ai/", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#08165D", "secondary": "#DD783F", "accent": "#4B40E4", "background": "#F3F2FF", "textPrimary": "#05093E", "link": "#05093E" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Arial", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#4B40E4", "textColor": "#FFFFFF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#4B40E4", "borderColor": "#4B40E4", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/5eb83629a119283a8908371b/62fbf18b84a36a5dac04cc25_Light-Banner.png", "favicon": "https://cdn.prod.website-files.com/5eb83629a119283a8908371b/633f06f466410b76fbcd472d_Favicon.png", "ogImage": "https://images.lofty.ai/website/img/social/preview-nft.png", "logoHref": "https://www.lofty.ai" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Sign Up", "reasoning": "Button #0 ('Sign Up') uses a vibrant brand color (#4B40E4) and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 3, "text": "Reviews & Press", "reasoning": "Button #3 ('Reviews & Press') has a different background color (#FFFFFF) and serves as a secondary action with less emphasis." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "real estate investors" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lofty/a90e168e7e.webp", "alt": "The Definitive Fundrise Review | Investment Analysis", "source_url": "https://www.lofty.ai/reviews/fundrise", "image_url": "https://cdn.prod.website-files.com/5eb83629ca5bd64a2cd3d1a7/6310c9de84e35b6cb6577e09_Fundrise%20Investment%20Funds.png", "width": 2270, "height": 2658, "bytes": 102826, "query": "site:lofty.ai", "query_suffix": "site:lofty.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lofty/ce0ffd1216.webp", "alt": "88 Madison Ave, Albany, NY 12202 | Property Details | Lofty | Future of Real Estate Investing", "source_url": "https://www.lofty.ai/property_deal/88-Madison-Ave_Albany-NY-12202", "image_url": "https://images.lofty.ai/images/01HH55NJSE80CHPE90B1RTRQRB/01HNB7JF6V2HZGDKFK1720K2YW.webp", "width": 1536, "height": 2308, "bytes": 415550, "query": "site:lofty.ai", "query_suffix": "site:lofty.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lofty/5e8bee46f4.webp", "alt": "Lofty Enamel Mug | Lofty AI", "source_url": "https://merch.lofty.ai/products/lofty-enamel-mug", "image_url": "https://imgproxy.fourthwall.com/CTJxgox2AL5XFtZwgiwsNAmkcn-HF2EG9OhFq6obIwA/w:1920/sm:1/enc/ApKUCRd4-8B--9HS/K7NDPB_M4ArBSrLS/ffjXUClzu4fFZ6Bp/jrcjs5YnaHnRWNGj/DtcZiVGVWC_hXseu/ysYCAfOgvSgRZy8r/zY_QdLwMpoXBrPzH/yv_5H0zY8BVGA-AC/6sza8mEs0_-OVQDj/vvVondBaa5Dp8x_p/sHcj7_1tVDjAxwQ5/HSGfUUENVEEqH30Y/vZjtEI6BD5JP3aKE/VGoxDiVoaBG_LwN3/1qyfVFUtn-I", "width": 1536, "height": 2048, "bytes": 57828, "query": "site:lofty.ai", "query_suffix": "site:lofty.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lofty/8121d95fca.webp", "alt": "Lofty Hoodie | Lofty AI", "source_url": "https://merch.lofty.ai/products/lofty-hoodie", "image_url": "https://imgproxy.fourthwall.com/nIGop_s9t2SFTtd3Yzf0IrYfu2hQKXbSpm_VJyJEVzk/w:1920/sm:1/enc/zQdjfaEk-EgrUzQC/wffR4ATyBWUHpenw/lY7w4nqn7hqK5bdJ/Cez0VYYy0ChGqJ_q/ZVrGIgGiz5izOQnH/bYWejXsLmwpGsCPC/Q7ztY8PcHidAUv7o/xAJabVlXTdNE77Ui/1075cNAlhPveC8-h/uAXoJHIVMzfyLXIU/xRxhost5N-uhENne/s_pz2C2jKHxGXCiM/iuK-s4Llcs7yaXEK/O5ot0-0tZvxvy1fi/xNUOx5kdQk8", "width": 1536, "height": 2048, "bytes": 157668, "query": "site:lofty.ai", "query_suffix": "site:lofty.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lofty/4022b6f364.webp", "alt": "Organic Lofty Minimalist T-shirt", "source_url": "https://merch.lofty.ai/products/organic-lofty-minimalist-t-shirt", "image_url": "https://imgproxy.fourthwall.com/fomoK3tCFMj7Sg9nUS37AdJV0AGEIGZRp2qmijfDNtc/w:1920/sm:1/enc/y46j5ujjZICeGOK8/Fq1iQGVS9oLm1NJ9/id0ZJBafkjVwHfKT/9EYoTxA8d567rIQd/FjOWl6yuKkwNFB4I/stUcGejQGMtok5Q6/0OTC04SFdgULNxjB/ujv_Lfhmf-oWSzUe/ILSaICcWZG_zULT5/9I8VvreAb7KwM4E8/bbZYe4BxhybzJYLh/op-VUL0WAD99jDbH/kaFGccA21XGTg8R1/EEohuVacG54uRYtW/yVpxS2-psbc", "width": 1536, "height": 2048, "bytes": 222359, "query": "site:lofty.ai", "query_suffix": "site:lofty.ai" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lofty/657f62d684.webp", "alt": "Lofty Enamel Mug | Lofty AI", "source_url": "https://merch.lofty.ai/products/lofty-enamel-mug", "image_url": "https://imgproxy.fourthwall.com/nBLSN9erL-WB5r17hh4LbyEwD9bBVFDGOVQboAsLRNo/w:1920/sm:1/enc/TcWXfMVHbK2n27z6/jAUw1suJDPc7oYYg/2BwoE7XEzRiLqt5C/K7KuMQJ7u5eeGn-y/oSHubEwvDDVChw1c/QvUidTtkvR7PMfmY/QW-u6uDsjMQs57yd/jtiK5dVajpSMOZJP/8yxtS1o3wpEB_3uS/wCR9HV9z3rzCnzFr/VpDgEFBCZctnMD7r/aLgPZZYzTgYSy4Ap/2W2xDDnMXDSs5lb2/cN4CpRCuAdQML6bS/Pgc4Gn46bVo", "width": 1536, "height": 2048, "bytes": 67431, "query": "site:lofty.ai", "query_suffix": "site:lofty.ai" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/lofty", "agent_instructions": "You are designing or implementing in Lofty's brand identity.\n\n# Brand profile\n- Company: Lofty\n- Source: https://www.lofty.ai/\n- Color scheme: light\n\n# Colors\n- primary: #08165D\n- secondary: #DD783F\n- accent: #4B40E4\n- background: #F3F2FF\n- textPrimary: #05093E\n- link: #05093E\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#4B40E4, textColor=#FFFFFF, borderRadius=100px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#4B40E4, borderColor=#4B40E4, borderRadius=100px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: real estate investors\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/lofty.json", "page_markdown": "# Lofty Brand Identity\n\nA complete profile of **Lofty**'s visual system — colors, typography, components, and personality — extracted from https://www.lofty.ai/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/lofty\n- Machine-readable JSON: https://characterquilt.com/branding/lofty.json\n- Per-page llms.txt: https://characterquilt.com/branding/lofty/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #08165D |\n| Accent | #4B40E4 |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #08165D\n- secondary: #DD783F\n- accent: #4B40E4\n- background: #F3F2FF\n- textPrimary: #05093E\n- link: #05093E\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/5eb83629a119283a8908371b/62fbf18b84a36a5dac04cc25_Light-Banner.png\n- Favicon: https://cdn.prod.website-files.com/5eb83629a119283a8908371b/633f06f466410b76fbcd472d_Favicon.png\n- Social card (og:image): https://images.lofty.ai/website/img/social/preview-nft.png\n\n## UI Components\n\n- buttonPrimary: background=#4B40E4, textColor=#FFFFFF, borderRadius=100px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#4B40E4, borderColor=#4B40E4, borderRadius=100px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: real estate investors\n\n## Lofty Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **The Definitive Fundrise Review | Investment Analysis**\n - Image: https://cdn.prod.website-files.com/5eb83629ca5bd64a2cd3d1a7/6310c9de84e35b6cb6577e09_Fundrise%20Investment%20Funds.png\n - Source: https://www.lofty.ai/reviews/fundrise\n- **88 Madison Ave, Albany, NY 12202 | Property Details | Lofty | Future of Real Estate Investing**\n - Image: https://images.lofty.ai/images/01HH55NJSE80CHPE90B1RTRQRB/01HNB7JF6V2HZGDKFK1720K2YW.webp\n - Source: https://www.lofty.ai/property_deal/88-Madison-Ave_Albany-NY-12202\n- **Lofty Enamel Mug | Lofty AI**\n - Image: https://imgproxy.fourthwall.com/CTJxgox2AL5XFtZwgiwsNAmkcn-HF2EG9OhFq6obIwA/w:1920/sm:1/enc/ApKUCRd4-8B--9HS/K7NDPB_M4ArBSrLS/ffjXUClzu4fFZ6Bp/jrcjs5YnaHnRWNGj/DtcZiVGVWC_hXseu/ysYCAfOgvSgRZy8r/zY_QdLwMpoXBrPzH/yv_5H0zY8BVGA-AC/6sza8mEs0_-OVQDj/vvVondBaa5Dp8x_p/sHcj7_1tVDjAxwQ5/HSGfUUENVEEqH30Y/vZjtEI6BD5JP3aKE/VGoxDiVoaBG_LwN3/1qyfVFUtn-I\n - Source: https://merch.lofty.ai/products/lofty-enamel-mug\n- **Lofty Hoodie | Lofty AI**\n - Image: https://imgproxy.fourthwall.com/nIGop_s9t2SFTtd3Yzf0IrYfu2hQKXbSpm_VJyJEVzk/w:1920/sm:1/enc/zQdjfaEk-EgrUzQC/wffR4ATyBWUHpenw/lY7w4nqn7hqK5bdJ/Cez0VYYy0ChGqJ_q/ZVrGIgGiz5izOQnH/bYWejXsLmwpGsCPC/Q7ztY8PcHidAUv7o/xAJabVlXTdNE77Ui/1075cNAlhPveC8-h/uAXoJHIVMzfyLXIU/xRxhost5N-uhENne/s_pz2C2jKHxGXCiM/iuK-s4Llcs7yaXEK/O5ot0-0tZvxvy1fi/xNUOx5kdQk8\n - Source: https://merch.lofty.ai/products/lofty-hoodie\n- **Organic Lofty Minimalist T-shirt**\n - Image: https://imgproxy.fourthwall.com/fomoK3tCFMj7Sg9nUS37AdJV0AGEIGZRp2qmijfDNtc/w:1920/sm:1/enc/y46j5ujjZICeGOK8/Fq1iQGVS9oLm1NJ9/id0ZJBafkjVwHfKT/9EYoTxA8d567rIQd/FjOWl6yuKkwNFB4I/stUcGejQGMtok5Q6/0OTC04SFdgULNxjB/ujv_Lfhmf-oWSzUe/ILSaICcWZG_zULT5/9I8VvreAb7KwM4E8/bbZYe4BxhybzJYLh/op-VUL0WAD99jDbH/kaFGccA21XGTg8R1/EEohuVacG54uRYtW/yVpxS2-psbc\n - Source: https://merch.lofty.ai/products/organic-lofty-minimalist-t-shirt\n- **Lofty Enamel Mug | Lofty AI**\n - Image: https://imgproxy.fourthwall.com/nBLSN9erL-WB5r17hh4LbyEwD9bBVFDGOVQboAsLRNo/w:1920/sm:1/enc/TcWXfMVHbK2n27z6/jAUw1suJDPc7oYYg/2BwoE7XEzRiLqt5C/K7KuMQJ7u5eeGn-y/oSHubEwvDDVChw1c/QvUidTtkvR7PMfmY/QW-u6uDsjMQs57yd/jtiK5dVajpSMOZJP/8yxtS1o3wpEB_3uS/wCR9HV9z3rzCnzFr/VpDgEFBCZctnMD7r/aLgPZZYzTgYSy4Ap/2W2xDDnMXDSs5lb2/cN4CpRCuAdQML6bS/Pgc4Gn46bVo\n - Source: https://merch.lofty.ai/products/lofty-enamel-mug\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#08165D\",\n \"secondary\": \"#DD783F\",\n \"accent\": \"#4B40E4\",\n \"background\": \"#F3F2FF\",\n \"textPrimary\": \"#05093E\",\n \"link\": \"#05093E\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Inter\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Inter\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"48px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#4B40E4\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"100px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"100px\",\n \"topRight\": \"100px\",\n \"bottomRight\": \"100px\",\n \"bottomLeft\": \"100px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#4B40E4\",\n \"borderColor\": \"#4B40E4\",\n \"borderRadius\": \"100px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"100px\",\n \"topRight\": \"100px\",\n \"bottomRight\": \"100px\",\n \"bottomLeft\": \"100px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://cdn.prod.website-files.com/5eb83629a119283a8908371b/62fbf18b84a36a5dac04cc25_Light-Banner.png\",\n \"favicon\": \"https://cdn.prod.website-files.com/5eb83629a119283a8908371b/633f06f466410b76fbcd472d_Favicon.png\",\n \"ogImage\": \"https://images.lofty.ai/website/img/social/preview-nft.png\",\n \"logoHref\": \"https://www.lofty.ai\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Sign Up\",\n \"reasoning\": \"Button #0 ('Sign Up') uses a vibrant brand color (#4B40E4) and has action-oriented text, making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 3,\n \"text\": \"Reviews & Press\",\n \"reasoning\": \"Button #3 ('Reviews & Press') has a different background color (#FFFFFF) and serves as a secondary action with less emphasis.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"real estate investors\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }