# Lofty Brand Identity A complete profile of **Lofty**'s visual system — colors, typography, components, and personality — extracted from https://www.lofty.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/lofty - Machine-readable JSON: https://characterquilt.com/branding/lofty.json - Per-page llms.txt: https://characterquilt.com/branding/lofty/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #08165D | | Accent | #4B40E4 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #08165D - secondary: #DD783F - accent: #4B40E4 - background: #F3F2FF - textPrimary: #05093E - link: #05093E ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://cdn.prod.website-files.com/5eb83629a119283a8908371b/62fbf18b84a36a5dac04cc25_Light-Banner.png - Favicon: https://cdn.prod.website-files.com/5eb83629a119283a8908371b/633f06f466410b76fbcd472d_Favicon.png - Social card (og:image): https://images.lofty.ai/website/img/social/preview-nft.png ## UI Components - buttonPrimary: background=#4B40E4, textColor=#FFFFFF, borderRadius=100px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#4B40E4, borderColor=#4B40E4, borderRadius=100px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: real estate investors ## Lofty Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Definitive Fundrise Review | Investment Analysis** - Image: https://cdn.prod.website-files.com/5eb83629ca5bd64a2cd3d1a7/6310c9de84e35b6cb6577e09_Fundrise%20Investment%20Funds.png - Source: https://www.lofty.ai/reviews/fundrise - **88 Madison Ave, Albany, NY 12202 | Property Details | Lofty | Future of Real Estate Investing** - Image: https://images.lofty.ai/images/01HH55NJSE80CHPE90B1RTRQRB/01HNB7JF6V2HZGDKFK1720K2YW.webp - Source: https://www.lofty.ai/property_deal/88-Madison-Ave_Albany-NY-12202 - **Lofty Enamel Mug | Lofty AI** - Image: https://imgproxy.fourthwall.com/CTJxgox2AL5XFtZwgiwsNAmkcn-HF2EG9OhFq6obIwA/w:1920/sm:1/enc/ApKUCRd4-8B--9HS/K7NDPB_M4ArBSrLS/ffjXUClzu4fFZ6Bp/jrcjs5YnaHnRWNGj/DtcZiVGVWC_hXseu/ysYCAfOgvSgRZy8r/zY_QdLwMpoXBrPzH/yv_5H0zY8BVGA-AC/6sza8mEs0_-OVQDj/vvVondBaa5Dp8x_p/sHcj7_1tVDjAxwQ5/HSGfUUENVEEqH30Y/vZjtEI6BD5JP3aKE/VGoxDiVoaBG_LwN3/1qyfVFUtn-I - Source: https://merch.lofty.ai/products/lofty-enamel-mug - **Lofty Hoodie | Lofty AI** - Image: https://imgproxy.fourthwall.com/nIGop_s9t2SFTtd3Yzf0IrYfu2hQKXbSpm_VJyJEVzk/w:1920/sm:1/enc/zQdjfaEk-EgrUzQC/wffR4ATyBWUHpenw/lY7w4nqn7hqK5bdJ/Cez0VYYy0ChGqJ_q/ZVrGIgGiz5izOQnH/bYWejXsLmwpGsCPC/Q7ztY8PcHidAUv7o/xAJabVlXTdNE77Ui/1075cNAlhPveC8-h/uAXoJHIVMzfyLXIU/xRxhost5N-uhENne/s_pz2C2jKHxGXCiM/iuK-s4Llcs7yaXEK/O5ot0-0tZvxvy1fi/xNUOx5kdQk8 - Source: https://merch.lofty.ai/products/lofty-hoodie - **Organic Lofty Minimalist T-shirt** - Image: https://imgproxy.fourthwall.com/fomoK3tCFMj7Sg9nUS37AdJV0AGEIGZRp2qmijfDNtc/w:1920/sm:1/enc/y46j5ujjZICeGOK8/Fq1iQGVS9oLm1NJ9/id0ZJBafkjVwHfKT/9EYoTxA8d567rIQd/FjOWl6yuKkwNFB4I/stUcGejQGMtok5Q6/0OTC04SFdgULNxjB/ujv_Lfhmf-oWSzUe/ILSaICcWZG_zULT5/9I8VvreAb7KwM4E8/bbZYe4BxhybzJYLh/op-VUL0WAD99jDbH/kaFGccA21XGTg8R1/EEohuVacG54uRYtW/yVpxS2-psbc - Source: https://merch.lofty.ai/products/organic-lofty-minimalist-t-shirt - **Lofty Enamel Mug | Lofty AI** - Image: https://imgproxy.fourthwall.com/nBLSN9erL-WB5r17hh4LbyEwD9bBVFDGOVQboAsLRNo/w:1920/sm:1/enc/TcWXfMVHbK2n27z6/jAUw1suJDPc7oYYg/2BwoE7XEzRiLqt5C/K7KuMQJ7u5eeGn-y/oSHubEwvDDVChw1c/QvUidTtkvR7PMfmY/QW-u6uDsjMQs57yd/jtiK5dVajpSMOZJP/8yxtS1o3wpEB_3uS/wCR9HV9z3rzCnzFr/VpDgEFBCZctnMD7r/aLgPZZYzTgYSy4Ap/2W2xDDnMXDSs5lb2/cN4CpRCuAdQML6bS/Pgc4Gn46bVo - Source: https://merch.lofty.ai/products/lofty-enamel-mug ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#08165D", "secondary": "#DD783F", "accent": "#4B40E4", "background": "#F3F2FF", "textPrimary": "#05093E", "link": "#05093E" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "Arial", "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "buttonPrimary": { "background": "#4B40E4", "textColor": "#FFFFFF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#4B40E4", "borderColor": "#4B40E4", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/5eb83629a119283a8908371b/62fbf18b84a36a5dac04cc25_Light-Banner.png", "favicon": "https://cdn.prod.website-files.com/5eb83629a119283a8908371b/633f06f466410b76fbcd472d_Favicon.png", "ogImage": "https://images.lofty.ai/website/img/social/preview-nft.png", "logoHref": "https://www.lofty.ai" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Sign Up", "reasoning": "Button #0 ('Sign Up') uses a vibrant brand color (#4B40E4) and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 3, "text": "Reviews & Press", "reasoning": "Button #3 ('Reviews & Press') has a different background color (#FFFFFF) and serves as a secondary action with less emphasis." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "real estate investors" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```