{
  "name": "Loonen",
  "slug": "loonen",
  "domain": "https://loonen.com/",
  "sources": [
    "startups_gallery"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Interstate",
        "role": "heading"
      },
      {
        "family": "BradfordLLWeb-Medium",
        "role": "body"
      },
      {
        "family": "BradfordLLWeb-Book",
        "role": "body"
      },
      {
        "family": "Instrument Sans",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#99B4FF",
      "secondary": "#F4EEE4",
      "accent": "#145E2E",
      "background": "#FFFFFF",
      "textPrimary": "#145E2E",
      "link": "#145E2E"
    },
    "typography": {
      "fontFamilies": {
        "primary": "BradfordLLWeb-Medium",
        "heading": "Interstate"
      },
      "fontStacks": {
        "heading": [
          "Instrument Sans",
          "sans-serif"
        ],
        "body": [
          "Interstate"
        ],
        "paragraph": [
          "BradfordLLWeb-Medium"
        ]
      },
      "fontSizes": {
        "h1": "36px",
        "h2": "86.4px",
        "body": "20px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "10px"
    },
    "components": {
      "input": {
        "background": "transparent",
        "textColor": "#145E2E",
        "borderColor": null,
        "borderRadius": "120px",
        "borderRadiusCorners": {
          "topLeft": "120px",
          "topRight": "120px",
          "bottomRight": "120px",
          "bottomLeft": "120px"
        },
        "shadow": "none"
      },
      "buttonPrimary": {
        "background": "#145E2E",
        "textColor": "#FFDC48",
        "borderRadius": "120px",
        "borderRadiusCorners": {
          "topLeft": "120px",
          "topRight": "120px",
          "bottomRight": "120px",
          "bottomLeft": "120px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#99B4FF",
        "textColor": "#145E2E",
        "borderColor": "#99B4FF",
        "borderRadius": "30px",
        "borderRadiusCorners": {
          "topLeft": "30px",
          "topRight": "30px",
          "bottomRight": "30px",
          "bottomLeft": "30px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://loonen.com/cdn/shop/files/loonen-logo.svg?v=1741374130&width=160",
      "favicon": "https://loonen.com/cdn/shop/files/Social_Favicon.png?crop=center&height=32&v=1760626342&width=32",
      "ogImage": "http://loonen.com/cdn/shop/files/loonen-share-v1.png?v=1754947939",
      "logoHref": "/",
      "logoAlt": "Loonen"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 2,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Loonen'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 12,
        "text": "Subscribe",
        "reasoning": "Button #11 'Subscribe' has a unique and prominent call-to-action text, with a distinct border radius and vibrant color, making it stand out as the primary CTA."
      },
      "secondary": {
        "index": 2,
        "text": "Learn More",
        "reasoning": "Button #2 'Learn More' has a different color group (#99B4FF) and serves as a secondary action, providing additional information."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "health-conscious consumers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.9,
      "overall": 0.9
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Loonen'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/loonen/afa064e0a1.webp",
      "alt": "About Loonen | Our Story and the Team Behind the Water",
      "source_url": "https://loonen.com/pages/about-us?srsltid=AfmBOorfD643UC8FeeIuNNxAjhpvUPK-fswzCzKoTIuhWlneixX-HeFD",
      "image_url": "https://loonen.com/cdn/shop/files/new_clara.jpg?v=1762554278&width=3840",
      "width": 2500,
      "height": 3750,
      "bytes": 774165,
      "query": "site:loonen.com",
      "query_suffix": "site:loonen.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/loonen/79bb0da806.webp",
      "alt": "Leading the Way",
      "source_url": "https://loonen.com/blogs/leading-the-way?srsltid=AfmBOorAN4PXeTZ-D-WvxhXtrVDvlas_rEfKseMrES8X1I84HvefVTKy",
      "image_url": "https://loonen.com/cdn/shop/articles/loonen-blog-loon_5a11a0b6-7804-440d-af02-54b24468e7b5.jpg?v=1762457991&width=3840",
      "width": 1440,
      "height": 960,
      "bytes": 363282,
      "query": "site:loonen.com blog",
      "query_suffix": "site:loonen.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/loonen/36b9aca9da.webp",
      "alt": "Loonen Ambassador Program | Partner With Us",
      "source_url": "https://loonen.com/pages/ambassador-program?srsltid=AfmBOopwp5y8fyRTzYG_YrrLjqPghfbGnaotTaBD0HGXQs9GTXncOtd0",
      "image_url": "https://loonen.com/cdn/shop/files/loonen__jussioksanen-4157.jpg?v=1762273360&width=3840",
      "width": 1920,
      "height": 2400,
      "bytes": 537841,
      "query": "site:loonen.com",
      "query_suffix": "site:loonen.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/loonen/c78dd45dbf.webp",
      "alt": "Leading the Way",
      "source_url": "https://loonen.com/blogs/leading-the-way?srsltid=AfmBOorNMkpbeVq8YxbOqeDh9kvPZ9cu3kIXAjFGcRp_N3SSD9KKk0LU",
      "image_url": "https://loonen.com/cdn/shop/articles/Blog_Images_1487e3ee-51e1-4067-a9e7-df837d64c082.png?v=1765824117&width=3840",
      "width": 2500,
      "height": 1667,
      "bytes": 1740879,
      "query": "site:loonen.com",
      "query_suffix": "site:loonen.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/loonen/b2520ba45f.webp",
      "alt": "About Loonen | Our Story and the Team Behind the Water",
      "source_url": "https://loonen.com/pages/about-us?srsltid=AfmBOoriljyNEJMFDQR_ne7SIlsyGBq3aUzKTBFbZRU2I9nv0L8P_IZ-",
      "image_url": "https://loonen.com/cdn/shop/files/loonen-water-transparent.jpg?v=1761930425&width=3840",
      "width": 1440,
      "height": 1600,
      "bytes": 401193,
      "query": "site:loonen.com",
      "query_suffix": "site:loonen.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/loonen/d29c0dbead.webp",
      "alt": "Leading the Way",
      "source_url": "https://loonen.com/blogs/leading-the-way?srsltid=AfmBOoouYRz6f2sRLnK3E7euocjsvySa6JpymWddv5BICxAQs4vMByc7",
      "image_url": "http://loonen.com/cdn/shop/files/loonen-share-v1.png?v=1754947939",
      "width": 1200,
      "height": 628,
      "bytes": 23726,
      "query": "site:loonen.com blog",
      "query_suffix": "site:loonen.com blog"
    }
  ],
  "font_resources": [
    {
      "family": "BradfordLLWeb-Medium",
      "google_fonts_url": "https://fonts.google.com/specimen/BradfordLLWeb-Medium"
    },
    {
      "family": "Interstate",
      "google_fonts_url": "https://fonts.google.com/specimen/Interstate"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=BradfordLLWeb-Medium&family=Interstate&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/loonen",
  "agent_instructions": "You are designing or implementing in Loonen's brand identity.\n\n# Brand profile\n- Company: Loonen\n- Source: https://loonen.com/\n- Color scheme: light\n\n# Colors\n- primary: #99B4FF\n- secondary: #F4EEE4\n- accent: #145E2E\n- background: #FFFFFF\n- textPrimary: #145E2E\n- link: #145E2E\n\n# Typography\n- primary: BradfordLLWeb-Medium — https://fonts.google.com/specimen/BradfordLLWeb-Medium\n- heading: Interstate — https://fonts.google.com/specimen/Interstate\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=BradfordLLWeb-Medium&family=Interstate&display=swap\">\n\n# UI Components\n- input: background=transparent, textColor=#145E2E, borderColor=null, borderRadius=120px, shadow=none\n- buttonPrimary: background=#145E2E, textColor=#FFDC48, borderRadius=120px, shadow=none\n- buttonSecondary: background=#99B4FF, textColor=#145E2E, borderColor=#99B4FF, borderRadius=30px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: health-conscious consumers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/loonen.json",
  "page_markdown": "# Loonen Brand Identity\n\nA complete profile of **Loonen**'s visual system — colors, typography, components, and personality — extracted from https://loonen.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/loonen\n- Machine-readable JSON: https://characterquilt.com/branding/loonen.json\n- Per-page llms.txt: https://characterquilt.com/branding/loonen/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #99B4FF |\n| Accent | #145E2E |\n| Body Font | BradfordLLWeb-Medium |\n| Heading Font | Interstate |\n\n## Color Palette\n\n- primary: #99B4FF\n- secondary: #F4EEE4\n- accent: #145E2E\n- background: #FFFFFF\n- textPrimary: #145E2E\n- link: #145E2E\n\n## Typography\n\n- primary: BradfordLLWeb-Medium — https://fonts.google.com/specimen/BradfordLLWeb-Medium\n- heading: Interstate — https://fonts.google.com/specimen/Interstate\n\n## Visual Assets\n\n- Logo: https://loonen.com/cdn/shop/files/loonen-logo.svg?v=1741374130&width=160\n- Favicon: https://loonen.com/cdn/shop/files/Social_Favicon.png?crop=center&height=32&v=1760626342&width=32\n- Social card (og:image): http://loonen.com/cdn/shop/files/loonen-share-v1.png?v=1754947939\n\n## UI Components\n\n- input: background=transparent, textColor=#145E2E, borderColor=null, borderRadius=120px, shadow=none\n- buttonPrimary: background=#145E2E, textColor=#FFDC48, borderRadius=120px, shadow=none\n- buttonSecondary: background=#99B4FF, textColor=#145E2E, borderColor=#99B4FF, borderRadius=30px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: health-conscious consumers\n\n## Loonen Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **About Loonen | Our Story and the Team Behind the Water**\n  - Image: https://loonen.com/cdn/shop/files/new_clara.jpg?v=1762554278&width=3840\n  - Source: https://loonen.com/pages/about-us?srsltid=AfmBOorfD643UC8FeeIuNNxAjhpvUPK-fswzCzKoTIuhWlneixX-HeFD\n- **Leading the Way**\n  - Image: https://loonen.com/cdn/shop/articles/loonen-blog-loon_5a11a0b6-7804-440d-af02-54b24468e7b5.jpg?v=1762457991&width=3840\n  - Source: https://loonen.com/blogs/leading-the-way?srsltid=AfmBOorAN4PXeTZ-D-WvxhXtrVDvlas_rEfKseMrES8X1I84HvefVTKy\n- **Loonen Ambassador Program | Partner With Us**\n  - Image: https://loonen.com/cdn/shop/files/loonen__jussioksanen-4157.jpg?v=1762273360&width=3840\n  - Source: https://loonen.com/pages/ambassador-program?srsltid=AfmBOopwp5y8fyRTzYG_YrrLjqPghfbGnaotTaBD0HGXQs9GTXncOtd0\n- **Leading the Way**\n  - Image: https://loonen.com/cdn/shop/articles/Blog_Images_1487e3ee-51e1-4067-a9e7-df837d64c082.png?v=1765824117&width=3840\n  - Source: https://loonen.com/blogs/leading-the-way?srsltid=AfmBOorNMkpbeVq8YxbOqeDh9kvPZ9cu3kIXAjFGcRp_N3SSD9KKk0LU\n- **About Loonen | Our Story and the Team Behind the Water**\n  - Image: https://loonen.com/cdn/shop/files/loonen-water-transparent.jpg?v=1761930425&width=3840\n  - Source: https://loonen.com/pages/about-us?srsltid=AfmBOoriljyNEJMFDQR_ne7SIlsyGBq3aUzKTBFbZRU2I9nv0L8P_IZ-\n- **Leading the Way**\n  - Image: http://loonen.com/cdn/shop/files/loonen-share-v1.png?v=1754947939\n  - Source: https://loonen.com/blogs/leading-the-way?srsltid=AfmBOoouYRz6f2sRLnK3E7euocjsvySa6JpymWddv5BICxAQs4vMByc7\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Interstate\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"BradfordLLWeb-Medium\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"BradfordLLWeb-Book\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Instrument Sans\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#99B4FF\",\n    \"secondary\": \"#F4EEE4\",\n    \"accent\": \"#145E2E\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#145E2E\",\n    \"link\": \"#145E2E\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"BradfordLLWeb-Medium\",\n      \"heading\": \"Interstate\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Instrument Sans\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Interstate\"\n      ],\n      \"paragraph\": [\n        \"BradfordLLWeb-Medium\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"36px\",\n      \"h2\": \"86.4px\",\n      \"body\": \"20px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"10px\"\n  },\n  \"components\": {\n    \"input\": {\n      \"background\": \"transparent\",\n      \"textColor\": \"#145E2E\",\n      \"borderColor\": null,\n      \"borderRadius\": \"120px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"120px\",\n        \"topRight\": \"120px\",\n        \"bottomRight\": \"120px\",\n        \"bottomLeft\": \"120px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonPrimary\": {\n      \"background\": \"#145E2E\",\n      \"textColor\": \"#FFDC48\",\n      \"borderRadius\": \"120px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"120px\",\n        \"topRight\": \"120px\",\n        \"bottomRight\": \"120px\",\n        \"bottomLeft\": \"120px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#99B4FF\",\n      \"textColor\": \"#145E2E\",\n      \"borderColor\": \"#99B4FF\",\n      \"borderRadius\": \"30px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"30px\",\n        \"topRight\": \"30px\",\n        \"bottomRight\": \"30px\",\n        \"bottomLeft\": \"30px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://loonen.com/cdn/shop/files/loonen-logo.svg?v=1741374130&width=160\",\n    \"favicon\": \"https://loonen.com/cdn/shop/files/Social_Favicon.png?crop=center&height=32&v=1760626342&width=32\",\n    \"ogImage\": \"http://loonen.com/cdn/shop/files/loonen-share-v1.png?v=1754947939\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Loonen\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 2,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Loonen'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 12,\n      \"text\": \"Subscribe\",\n      \"reasoning\": \"Button #11 'Subscribe' has a unique and prominent call-to-action text, with a distinct border radius and vibrant color, making it stand out as the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Learn More\",\n      \"reasoning\": \"Button #2 'Learn More' has a different color group (#99B4FF) and serves as a secondary action, providing additional information.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"health-conscious consumers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.9,\n    \"overall\": 0.9\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Loonen'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}