# Lopus AI Brand Identity

A complete profile of **Lopus AI**'s visual system — colors, typography, components, and personality — extracted from https://lopus.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lopus-ai
- Machine-readable JSON: https://characterquilt.com/branding/lopus-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/lopus-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FFA557 |
| Body Font | Inter |
| Heading Font | PP Formula Semi Condensed Medium |

## Color Palette

- primary: #0000EE
- secondary: #534234
- accent: #FFA557
- background: #0D0B0A
- textPrimary: #0D0B0A
- link: #FFA557

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: PP Formula Semi Condensed Medium — https://fonts.google.com/specimen/PP+Formula+Semi+Condensed+Medium

## Visual Assets

- Logo: https://framerusercontent.com/images/4DQVMkgnYVHNIqfy36BRURDtEU.png?width=355&height=110
- Favicon: https://framerusercontent.com/images/FzZoclCf4QqWIyp2WWInRUdYbk.png
- Social card (og:image): https://framerusercontent.com/images/xnrxtDDp6OrfiJWeqjnvqcV3LY.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Lopus AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lopus | Homepage | Business Analytics**
  - Image: https://framerusercontent.com/images/ptFd11oYC4v1eXNdcMuDT78sDFM.png?width=2896&height=2064
  - Source: https://lopus.ai/
- **Lopus | Homepage | Business Analytics**
  - Image: https://framerusercontent.com/images/xnrxtDDp6OrfiJWeqjnvqcV3LY.png
  - Source: https://lopus.ai/
- **Lopus | Homepage | Business Analytics**
  - Image: https://framerusercontent.com/images/bdgSKgp16EkVtMBD1Rdy2xv7h38.png?width=1256&height=759
  - Source: https://lopus.ai/
- **Lopus | Homepage | Business Analytics**
  - Image: https://framerusercontent.com/images/cNJqZQXE8riRLnYUeELcOzEPmb8.png?lossless=1&width=986&height=737
  - Source: https://lopus.ai/
- **Lopus | Homepage | Business Analytics**
  - Image: https://framerusercontent.com/images/NDgJG8OsUruweOBjBlB8aSIuw.png?lossless=1&width=1001&height=737
  - Source: https://lopus.ai/
- **Lopus | Homepage | Business Analytics**
  - Image: https://framerusercontent.com/images/pleuvbyabyONjdz2CQB6rkAWw3A.png?lossless=1&width=1000&height=607
  - Source: https://lopus.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "PP Formula Semi Condensed Medium",
      "role": "heading"
    },
    {
      "family": "Aspekta Variable",
      "role": "display"
    },
    {
      "family": "Alliance No.2 Regular",
      "role": "unknown"
    },
    {
      "family": "Instrument Serif",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#534234",
    "accent": "#FFA557",
    "background": "#0D0B0A",
    "textPrimary": "#0D0B0A",
    "link": "#FFA557"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "PP Formula Semi Condensed Medium"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/4DQVMkgnYVHNIqfy36BRURDtEU.png?width=355&height=110",
    "favicon": "https://framerusercontent.com/images/FzZoclCf4QqWIyp2WWInRUdYbk.png",
    "ogImage": "https://framerusercontent.com/images/xnrxtDDp6OrfiJWeqjnvqcV3LY.png",
    "logoHref": "./",
    "logoAlt": "Mesmer Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Lopus'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book Demo",
      "reasoning": "The button labeled 'Book Demo' is the only button available and uses a contrasting color scheme with a vibrant text color, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Lopus'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```