# Lorikeet Brand Identity

A complete profile of **Lorikeet**'s visual system — colors, typography, components, and personality — extracted from https://www.lorikeetcx.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lorikeet
- Machine-readable JSON: https://characterquilt.com/branding/lorikeet.json
- Per-page llms.txt: https://characterquilt.com/branding/lorikeet/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FFE8E8 |
| Body Font | ABC Ginto Regular |
| Heading Font | ABC Ginto Medium |

## Color Palette

- primary: #0000EE
- secondary: #6BCDF1
- accent: #FFE8E8
- background: #FFFFFF
- textPrimary: #1A1A1A
- link: #FFE8E8

## Typography

- primary: ABC Ginto Regular — https://fonts.google.com/specimen/ABC+Ginto+Regular
- heading: ABC Ginto Medium — https://fonts.google.com/specimen/ABC+Ginto+Medium

## Visual Assets

- Logo: data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%2099%2022%2522%3E%3Cg%20transform%3D%2522translate(0.703%200.136)%2522%3E%3Cpath%20d%3D%2522M%200%2021.728%20L%200%200%20L%2097.775%200%20L%2097.775%2021.728%20Z%2522%20fill%3D%2522transparent%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%209.735%2018.588%20L%205.138%2018.588%20L%205.138%205.139%20C%205.138%203.256%205.198%201.971%206.039%200.685%20L%206.039%200.536%20L%200%200.536%20L%200%200.685%20C%200.841%201.971%200.901%203.256%200.901%205.139%20L%200.901%2016.795%20C%200.901%2018.917%200.631%2020.291%200%2021.158%20L%200%2021.307%20L%2014.602%2021.307%20L%2014.602%2016.466%20L%2014.391%2016.466%20C%2013.55%2018.169%2012.138%2018.588%209.735%2018.588%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2022.439%206.723%20C%2018.113%206.723%2015.433%209.801%2015.433%2014.195%20C%2015.433%2018.588%2018.113%2021.726%2022.439%2021.726%20C%2026.766%2021.726%2029.446%2018.618%2029.446%2014.195%20C%2029.446%209.771%2026.736%206.723%2022.439%206.723%20Z%20M%2022.439%2019.186%20C%2020.366%2019.186%2019.104%2017.333%2019.104%2014.195%20C%2019.104%2011.056%2020.366%209.263%2022.439%209.263%20C%2024.512%209.263%2025.774%2011.056%2025.774%2014.195%20C%2025.774%2017.333%2024.482%2019.186%2022.439%2019.186%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2034.931%2011.209%20L%2034.781%2011.209%20L%2034.781%207.054%20L%2030.094%207.054%20C%2030.725%207.831%2030.845%208.788%2030.845%2010.402%20L%2030.845%2017.903%20C%2030.845%2019.577%2030.695%2020.324%2030.244%2021.161%20L%2030.244%2021.311%20L%2035.532%2021.311%20L%2035.532%2021.161%20C%2034.901%2020.324%2034.781%2019.547%2034.781%2017.903%20L%2034.781%2015.512%20C%2034.781%2011.836%2036.19%2010.425%2037.702%2010.425%20C%2039.12%2010.425%2039.555%2012.137%2039.555%2012.137%20C%2039.726%2012.137%2040.129%2012.134%2040.129%2012.134%20L%2040.129%207.143%20C%2039.798%207.083%2039.468%207.053%2039.077%207.053%20C%2036.884%207.053%2035.592%208.667%2034.931%2011.207%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2046.51%202.541%20L%2044.136%200.18%20L%2041.703%202.541%20L%2044.136%204.962%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2046.151%207.053%20L%2041.464%207.053%20C%2042.005%207.83%2042.245%208.667%2042.245%2010.191%20L%2042.245%2017.842%20C%2042.245%2019.605%2042.095%2020.323%2041.614%2021.16%20L%2041.614%2021.309%20L%2046.752%2021.309%20L%2046.752%2021.16%20C%2046.241%2020.323%2046.151%2019.605%2046.151%2017.842%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2070.028%2018.681%20C%2067.564%2018.681%2065.461%2017.396%2065.16%2014.078%20L%2074.144%2014.078%20L%2074.144%2012.823%20C%2074.144%208.938%2071.77%206.726%2068.255%206.726%20C%2064.379%206.726%2061.345%209.954%2061.345%2014.108%20C%2061.345%2018.8%2064.56%2021.729%2068.916%2021.729%20C%2070.959%2021.729%2072.852%2020.922%2074.324%2019.338%20L%2073.873%2017.485%20C%2072.642%2018.322%2071.32%2018.681%2070.028%2018.681%20Z%20M%2067.985%208.938%20C%2069.457%208.938%2070.328%2010.657%2070.418%2012.659%20L%2065.221%2013.112%20C%2065.221%208.928%2067.537%208.936%2067.985%208.936%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2083.663%2018.681%20C%2081.199%2018.681%2079.096%2017.396%2078.796%2014.078%20L%2087.779%2014.078%20L%2087.779%2012.823%20C%2087.779%208.938%2085.406%206.726%2081.89%206.726%20C%2078.015%206.726%2074.98%209.954%2074.98%2014.108%20C%2074.98%2018.8%2078.195%2021.729%2082.551%2021.729%20C%2084.594%2021.729%2086.487%2020.922%2087.959%2019.338%20L%2087.509%2017.485%20C%2086.277%2018.322%2084.955%2018.681%2083.663%2018.681%20Z%20M%2081.62%208.938%20C%2083.092%208.938%2083.963%2010.657%2084.054%2012.659%20L%2078.856%2013.112%20C%2078.856%208.928%2081.172%208.936%2081.62%208.936%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2097.414%2018.619%20C%2096.843%2018.888%2096.242%2019.038%2095.551%2019.038%20C%2094.379%2019.038%2093.568%2018.44%2093.568%2016.886%20L%2093.568%209.653%20L%2097.594%209.653%20L%2097.594%207.143%20L%2093.568%207.143%20L%2093.568%203.317%20L%2090.981%203.317%20C%2090.861%206.575%2089.495%207.292%2088.34%207.292%20L%2088.34%209.653%20L%2089.692%209.653%20L%2089.692%2017.035%20C%2089.692%2020.293%2091.796%2021.728%2094.199%2021.728%20C%2095.671%2021.728%2096.813%2021.249%2097.774%2020.472%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2061.031%2019.607%20L%2057.65%2013.989%20L%2055.299%2013.975%20L%2058.939%2010.46%20C%2060.471%208.996%2061.433%208.129%2062.755%207.292%20L%2062.755%207.143%20L%2056.992%207.143%20C%2057.47%207.591%2057.486%208.343%2057.029%208.812%20C%2056.617%209.234%2056.183%209.672%2056.055%209.803%20L%2052.689%2013.24%20L%2052.539%2013.24%20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- Favicon: https://framerusercontent.com/images/URnoixcI4Iox2Ztgyb7K6A7ngI.png
- Social card (og:image): https://framerusercontent.com/images/kq3dEeZhCkNVbORVKJrt3vL24.png

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals seeking AI solutions for customer support

## Lorikeet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How Breeze Scaled Support 40% with Lorikeet AI**
  - Image: https://framerusercontent.com/images/vQSbNtAmodEUM13anlUDQeeqXvA.jpg?width=4267&height=2845
  - Source: https://www.lorikeetcx.ai/customer-stories/how-breeze-used-lorikeet-to-build-for-support-scale-from-the-start
- **Blog | Lorikeet**
  - Image: https://framerusercontent.com/images/n6KJe417vnoxqtrDg7JYlq7M2M.jpg?lossless=1&width=2048&height=1076
  - Source: https://www.lorikeetcx.ai/blog
- **Latency in AI customer support: The hidden factor that can make or break CX  | Lorikeet**
  - Image: https://framerusercontent.com/images/wo8wxIECY4KGllsFxtH58vhU7QI.jpg?width=4800&height=2520
  - Source: https://www.lorikeetcx.ai/blog/latency-in-ai-can-make-or-break-cx
- **Get Started with us | Lorikeet**
  - Image: https://framerusercontent.com/images/bh6b8X67PYGV56MzX31S7UXUgLA.png?width=2667&height=3480
  - Source: https://www.lorikeetcx.ai/get-a-demo
- **Blog | Lorikeet**
  - Image: https://framerusercontent.com/images/kq3dEeZhCkNVbORVKJrt3vL24.png
  - Source: https://www.lorikeetcx.ai/blog
- **Launching Team of Agents: Great support is a multiplayer game | Lorikeet**
  - Image: https://framerusercontent.com/images/ytPgUc7DvZjq0VtgVTdcpFBE.jpg?width=10060&height=5282
  - Source: https://www.lorikeetcx.ai/blog/team-of-agents

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABC Ginto Regular",
      "role": "body"
    },
    {
      "family": "ABC Ginto Medium",
      "role": "heading"
    },
    {
      "family": "PP Cirka Regular",
      "role": "unknown"
    },
    {
      "family": "ABC Ginto Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#6BCDF1",
    "accent": "#FFE8E8",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#FFE8E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABC Ginto Regular",
      "heading": "ABC Ginto Medium"
    },
    "fontStacks": {
      "heading": [
        "PP Cirka Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "ABC Ginto Medium",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "75px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": 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    "favicon": "https://framerusercontent.com/images/URnoixcI4Iox2Ztgyb7K6A7ngI.png",
    "ogImage": "https://framerusercontent.com/images/kq3dEeZhCkNVbORVKJrt3vL24.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is larger, more visible, and wordmark-shaped, which aligns with the brand 'Lorikeet'. It is more prominent than the smaller icon-sized candidate #0.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "The only detected button has a neutral background color (#F7F7F7) and does not stand out as a primary CTA due to its lack of vibrant color and generic text ('Okay')."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, and it does not qualify as a secondary button due to the lack of a primary button with a different color."
    },
    "confidence": 0.7
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals seeking AI solutions for customer support"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.7,
    "colors": 0.9,
    "overall": 0.8
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is larger, more visible, and wordmark-shaped, which aligns with the brand 'Lorikeet'. It is more prominent than the smaller icon-sized candidate #0.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```