# Lotus Brand Identity

A complete profile of **Lotus**'s visual system — colors, typography, components, and personality — extracted from http://uselotus.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lotus
- Machine-readable JSON: https://characterquilt.com/branding/lotus.json
- Per-page llms.txt: https://characterquilt.com/branding/lotus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1C3829 |
| Accent | #001A0B |
| Body Font | Roboto Flex |
| Heading Font | Roboto Flex |

## Color Palette

- primary: #1C3829
- accent: #001A0B
- background: #E7E5E4
- textPrimary: #121217
- link: #001A0B

## Typography

- primary: Roboto Flex — https://fonts.google.com/specimen/Roboto+Flex
- heading: Roboto Flex — https://fonts.google.com/specimen/Roboto+Flex

## Visual Assets

- Logo: https://i0.wp.com/uselotus.io/wp-content/uploads/2025/11/lotus.png?fit=260%2C118&ssl=1

## UI Components

- buttonPrimary: background=#001A0B, textColor=#E7E5E4, borderRadius=9999px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1D1D22, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech companies

## Lotus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Experience - Open Source Pricing and Billing Infrastructure**
  - Image: https://images.unsplash.com/photo-1726056652663-8f1e42b2fc95?q=80&auto=format&fit=crop&w=1200&h=1200&crop=
  - Source: https://uselotus.io/experience/
- **LOtus | Open Source Pricing and Billing Infrastructure**
  - Image: https://i0.wp.com/uselotus.io/wp-content/uploads/2025/11/2149399296-min.jpg?resize=1500%2C907&ssl=1
  - Source: https://uselotus.io/
- **Experience - Open Source Pricing and Billing Infrastructure**
  - Image: https://images.unsplash.com/photo-1642132652860-603f4e3c19b7?ixlib=rb-4.0.3&ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&auto=format&fit=crop&q=80&w=1500&h=&crop=
  - Source: https://uselotus.io/experience/
- **Services - Open Source Pricing and Billing Infrastructure**
  - Image: https://images.unsplash.com/photo-1649451844952-5a6a1b221f7a?ixlib=rb-4.0.3&ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&auto=format&fit=crop&q=80&w=600&h=900&crop=
  - Source: https://uselotus.io/services/
- **Services - Open Source Pricing and Billing Infrastructure**
  - Image: https://images.unsplash.com/photo-1642132652860-603f4e3c19b7?ixlib=rb-4.0.3&ixid=MnwxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8&auto=format&fit=crop&q=80&w=600&h=900&crop=
  - Source: https://uselotus.io/services/
- **Lotus: Don't drink and drive • Ads of the World™ | Part of The Clio Network**
  - Image: https://image.adsoftheworld.com/32vevw31fhe37p4s36cp3d3zwap3
  - Source: https://www.adsoftheworld.com/campaigns/don-t-drink-and-drive-6ec37339-43eb-49f7-8697-645577305ffc

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto Flex",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1C3829",
    "accent": "#001A0B",
    "background": "#E7E5E4",
    "textPrimary": "#121217",
    "link": "#001A0B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto Flex",
      "heading": "Roboto Flex"
    },
    "fontStacks": {
      "heading": [
        "Roboto Flex",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Roboto Flex",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto Flex",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "105.6px",
      "h2": "24px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#001A0B",
      "textColor": "#E7E5E4",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D1D22",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://i0.wp.com/uselotus.io/wp-content/uploads/2025/11/lotus.png?fit=260%2C118&ssl=1",
    "favicon": null,
    "ogImage": null,
    "logoHref": "https://uselotus.io/",
    "logoAlt": "Open Source Pricing and Billing Infrastructure"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'LOTUS'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Unlock Your SaaS Value Now!",
      "reasoning": "Button #0 has a vibrant dark background (#001A0B) which stands out as a primary CTA. The text 'Unlock Your SaaS Value Now!' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Unlock Your SaaS Value Now!",
      "reasoning": "Button #1 has a light background (#FFFFFF) and is less visually prominent, making it suitable as a secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'LOTUS'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```