{
  "name": "Lucid Software",
  "slug": "lucid-software",
  "domain": "https://lucid.co",
  "sources": [
    "apollo_us_mid",
    "forbes_cloud_100"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Graphik",
        "role": "body"
      },
      {
        "family": "GraphikWide",
        "role": "heading"
      },
      {
        "family": "Noto Sans JP",
        "role": "unknown"
      }
    ],
    "colors": {
      "primary": "#3A414A",
      "secondary": "#1071E5",
      "accent": "#282C33",
      "background": "#FFFFFF",
      "textPrimary": "#282C33",
      "link": "#5D646F"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Graphik",
        "heading": "GraphikWide"
      },
      "fontStacks": {
        "heading": [
          "Graphik"
        ],
        "body": [
          "Graphik",
          "Noto Sans JP",
          "-apple-system",
          "system-ui",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Roboto",
          "Helvetica Neue",
          "Arial",
          "sans-serif"
        ],
        "paragraph": [
          "Graphik"
        ]
      },
      "fontSizes": {
        "h1": "80px",
        "h2": "48px",
        "body": "12px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#282C33",
        "textColor": "#FFFFFF",
        "borderColor": "#282C33",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#282C33",
        "borderColor": "#282C33",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://corporate-assets.lucid.co/co/fba322ce-bd28-4114-a903-4a9f89e7568b.svg?v=1766515021371",
      "favicon": "https://corporate-assets.lucid.co/co/cab2c5c2-21ed-4272-8606-4ce6e117da17.png",
      "ogImage": "https://corporate-assets.lucid.co/co/267a2f7f-a1d8-4b15-ab87-03838c74a406.png",
      "logoHref": "/lucidspark"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title ('Lucid').",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Try it now",
        "reasoning": "Button #0 ('Try it now') is the primary CTA due to its action-oriented text and the use of a neutral but prominent background color (#282C33), which stands out against the page's light background."
      },
      "secondary": {
        "index": 1,
        "text": "Contact sales",
        "reasoning": "Button #1 ('Contact sales') is secondary because it has a different background color (#FFFFFF) and serves a supportive role, typically associated with secondary actions."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "business professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title ('Lucid').",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lucid-software/ae9c9510b3.webp",
      "alt": "UML class diagrams",
      "source_url": "https://training.lucid.co/uml-class-diagrams",
      "image_url": "https://cc.sj-cdn.net/instructor/11fnej4iy6rs5-lucid-training-labs/courses/2k4375nocrmaa/promo-image.1691765028.png",
      "width": 8000,
      "height": 4500,
      "bytes": 664639,
      "query": "site:lucid.co",
      "query_suffix": "site:lucid.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lucid-software/520b157438.webp",
      "alt": "Blog | Lucid",
      "source_url": "https://lucid.co/blog",
      "image_url": "https://corporate-assets.lucid.co/co/338d9069-fb70-4c3e-a1b9-8c536b61d2b7.png?v=1770217759734",
      "width": 3840,
      "height": 2160,
      "bytes": 699182,
      "query": "site:lucid.co blog",
      "query_suffix": "site:lucid.co blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lucid-software/c0bcac165a.webp",
      "alt": "Lucid News | Lucid Software",
      "source_url": "https://lucid.co/newsroom",
      "image_url": "https://corporate-assets.lucid.co/co/b161add2-2348-45eb-9a0f-0e96f39d8859.png?v=1728319458595",
      "width": 3650,
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      "bytes": 203971,
      "query": "site:lucid.co",
      "query_suffix": "site:lucid.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lucid-software/8d0228b994.webp",
      "alt": "Lucid News | Lucid Software",
      "source_url": "https://lucid.co/newsroom",
      "image_url": "https://corporate-assets.lucid.co/co/fc07c0e7-f293-4f19-93da-9d6b700c571d.png?v=1756914827809",
      "width": 4057,
      "height": 4993,
      "bytes": 277657,
      "query": "site:lucid.co",
      "query_suffix": "site:lucid.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lucid-software/44d3e94202.webp",
      "alt": "Lucid News | Lucid Software",
      "source_url": "https://lucid.co/newsroom",
      "image_url": "https://corporate-assets.lucid.co/co/10790135-9d4c-446e-8ff2-bc2fc3545d50.png?v=1757607225553",
      "width": 4042,
      "height": 6917,
      "bytes": 399875,
      "query": "site:lucid.co",
      "query_suffix": "site:lucid.co"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/lucid-software/ad832e017d.webp",
      "alt": "How to Embrace Contributory Dissent During Collaboration | Lucid",
      "source_url": "https://lucid.co/blog/embracing-contributory-dissent-in-collaboration",
      "image_url": "https://corporate-assets.lucid.co/co/fe2c1398-a727-4dd4-a6f3-87af6eb326c8.png",
      "width": 3840,
      "height": 2160,
      "bytes": 2083125,
      "query": "site:lucid.co blog",
      "query_suffix": "site:lucid.co blog"
    }
  ],
  "font_resources": [
    {
      "family": "Graphik",
      "google_fonts_url": "https://fonts.google.com/specimen/Graphik"
    },
    {
      "family": "GraphikWide",
      "google_fonts_url": "https://fonts.google.com/specimen/GraphikWide"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Graphik&family=GraphikWide&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/lucid-software",
  "agent_instructions": "You are designing or implementing in Lucid Software's brand identity.\n\n# Brand profile\n- Company: Lucid Software\n- Source: https://lucid.co\n- Color scheme: light\n\n# Colors\n- primary: #3A414A\n- secondary: #1071E5\n- accent: #282C33\n- background: #FFFFFF\n- textPrimary: #282C33\n- link: #5D646F\n\n# Typography\n- primary: Graphik — https://fonts.google.com/specimen/Graphik\n- heading: GraphikWide — https://fonts.google.com/specimen/GraphikWide\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Graphik&family=GraphikWide&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#282C33, textColor=#FFFFFF, borderColor=#282C33, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#282C33, borderColor=#282C33, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/lucid-software.json",
  "page_markdown": "# Lucid Software Brand Identity\n\nA complete profile of **Lucid Software**'s visual system — colors, typography, components, and personality — extracted from https://lucid.co. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/lucid-software\n- Machine-readable JSON: https://characterquilt.com/branding/lucid-software.json\n- Per-page llms.txt: https://characterquilt.com/branding/lucid-software/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #3A414A |\n| Accent | #282C33 |\n| Body Font | Graphik |\n| Heading Font | GraphikWide |\n\n## Color Palette\n\n- primary: #3A414A\n- secondary: #1071E5\n- accent: #282C33\n- background: #FFFFFF\n- textPrimary: #282C33\n- link: #5D646F\n\n## Typography\n\n- primary: Graphik — https://fonts.google.com/specimen/Graphik\n- heading: GraphikWide — https://fonts.google.com/specimen/GraphikWide\n\n## Visual Assets\n\n- Logo: https://corporate-assets.lucid.co/co/fba322ce-bd28-4114-a903-4a9f89e7568b.svg?v=1766515021371\n- Favicon: https://corporate-assets.lucid.co/co/cab2c5c2-21ed-4272-8606-4ce6e117da17.png\n- Social card (og:image): https://corporate-assets.lucid.co/co/267a2f7f-a1d8-4b15-ab87-03838c74a406.png\n\n## UI Components\n\n- buttonPrimary: background=#282C33, textColor=#FFFFFF, borderColor=#282C33, borderRadius=0px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#282C33, borderColor=#282C33, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals\n\n## Lucid Software Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **UML class diagrams**\n  - Image: https://cc.sj-cdn.net/instructor/11fnej4iy6rs5-lucid-training-labs/courses/2k4375nocrmaa/promo-image.1691765028.png\n  - Source: https://training.lucid.co/uml-class-diagrams\n- **Blog | Lucid**\n  - Image: https://corporate-assets.lucid.co/co/338d9069-fb70-4c3e-a1b9-8c536b61d2b7.png?v=1770217759734\n  - Source: https://lucid.co/blog\n- **Lucid News | Lucid Software**\n  - Image: https://corporate-assets.lucid.co/co/b161add2-2348-45eb-9a0f-0e96f39d8859.png?v=1728319458595\n  - Source: https://lucid.co/newsroom\n- **Lucid News | Lucid Software**\n  - Image: https://corporate-assets.lucid.co/co/fc07c0e7-f293-4f19-93da-9d6b700c571d.png?v=1756914827809\n  - Source: https://lucid.co/newsroom\n- **Lucid News | Lucid Software**\n  - Image: https://corporate-assets.lucid.co/co/10790135-9d4c-446e-8ff2-bc2fc3545d50.png?v=1757607225553\n  - Source: https://lucid.co/newsroom\n- **How to Embrace Contributory Dissent During Collaboration | Lucid**\n  - Image: https://corporate-assets.lucid.co/co/fe2c1398-a727-4dd4-a6f3-87af6eb326c8.png\n  - Source: https://lucid.co/blog/embracing-contributory-dissent-in-collaboration\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Graphik\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"GraphikWide\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Noto Sans JP\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#3A414A\",\n    \"secondary\": \"#1071E5\",\n    \"accent\": \"#282C33\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#282C33\",\n    \"link\": \"#5D646F\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Graphik\",\n      \"heading\": \"GraphikWide\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Graphik\"\n      ],\n      \"body\": [\n        \"Graphik\",\n        \"Noto Sans JP\",\n        \"-apple-system\",\n        \"system-ui\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Roboto\",\n        \"Helvetica Neue\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Graphik\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"80px\",\n      \"h2\": \"48px\",\n      \"body\": \"12px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#282C33\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#282C33\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#282C33\",\n      \"borderColor\": \"#282C33\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://corporate-assets.lucid.co/co/fba322ce-bd28-4114-a903-4a9f89e7568b.svg?v=1766515021371\",\n    \"favicon\": \"https://corporate-assets.lucid.co/co/cab2c5c2-21ed-4272-8606-4ce6e117da17.png\",\n    \"ogImage\": \"https://corporate-assets.lucid.co/co/267a2f7f-a1d8-4b15-ab87-03838c74a406.png\",\n    \"logoHref\": \"/lucidspark\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title ('Lucid').\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Try it now\",\n      \"reasoning\": \"Button #0 ('Try it now') is the primary CTA due to its action-oriented text and the use of a neutral but prominent background color (#282C33), which stands out against the page's light background.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Contact sales\",\n      \"reasoning\": \"Button #1 ('Contact sales') is secondary because it has a different background color (#FFFFFF) and serves a supportive role, typically associated with secondary actions.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title ('Lucid').\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}