# Lucid Software Brand Identity

A complete profile of **Lucid Software**'s visual system — colors, typography, components, and personality — extracted from https://lucid.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lucid-software
- Machine-readable JSON: https://characterquilt.com/branding/lucid-software.json
- Per-page llms.txt: https://characterquilt.com/branding/lucid-software/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3A414A |
| Accent | #282C33 |
| Body Font | Graphik |
| Heading Font | GraphikWide |

## Color Palette

- primary: #3A414A
- secondary: #1071E5
- accent: #282C33
- background: #FFFFFF
- textPrimary: #282C33
- link: #5D646F

## Typography

- primary: Graphik — https://fonts.google.com/specimen/Graphik
- heading: GraphikWide — https://fonts.google.com/specimen/GraphikWide

## Visual Assets

- Logo: https://corporate-assets.lucid.co/co/fba322ce-bd28-4114-a903-4a9f89e7568b.svg?v=1766515021371
- Favicon: https://corporate-assets.lucid.co/co/cab2c5c2-21ed-4272-8606-4ce6e117da17.png
- Social card (og:image): https://corporate-assets.lucid.co/co/267a2f7f-a1d8-4b15-ab87-03838c74a406.png

## UI Components

- buttonPrimary: background=#282C33, textColor=#FFFFFF, borderColor=#282C33, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#282C33, borderColor=#282C33, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Lucid Software Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **UML class diagrams**
  - Image: https://cc.sj-cdn.net/instructor/11fnej4iy6rs5-lucid-training-labs/courses/2k4375nocrmaa/promo-image.1691765028.png
  - Source: https://training.lucid.co/uml-class-diagrams
- **Blog | Lucid**
  - Image: https://corporate-assets.lucid.co/co/338d9069-fb70-4c3e-a1b9-8c536b61d2b7.png?v=1770217759734
  - Source: https://lucid.co/blog
- **Lucid News | Lucid Software**
  - Image: https://corporate-assets.lucid.co/co/b161add2-2348-45eb-9a0f-0e96f39d8859.png?v=1728319458595
  - Source: https://lucid.co/newsroom
- **Lucid News | Lucid Software**
  - Image: https://corporate-assets.lucid.co/co/fc07c0e7-f293-4f19-93da-9d6b700c571d.png?v=1756914827809
  - Source: https://lucid.co/newsroom
- **Lucid News | Lucid Software**
  - Image: https://corporate-assets.lucid.co/co/10790135-9d4c-446e-8ff2-bc2fc3545d50.png?v=1757607225553
  - Source: https://lucid.co/newsroom
- **How to Embrace Contributory Dissent During Collaboration | Lucid**
  - Image: https://corporate-assets.lucid.co/co/fe2c1398-a727-4dd4-a6f3-87af6eb326c8.png
  - Source: https://lucid.co/blog/embracing-contributory-dissent-in-collaboration

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik",
      "role": "body"
    },
    {
      "family": "GraphikWide",
      "role": "heading"
    },
    {
      "family": "Noto Sans JP",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3A414A",
    "secondary": "#1071E5",
    "accent": "#282C33",
    "background": "#FFFFFF",
    "textPrimary": "#282C33",
    "link": "#5D646F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik",
      "heading": "GraphikWide"
    },
    "fontStacks": {
      "heading": [
        "Graphik"
      ],
      "body": [
        "Graphik",
        "Noto Sans JP",
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#282C33",
      "textColor": "#FFFFFF",
      "borderColor": "#282C33",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#282C33",
      "borderColor": "#282C33",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://corporate-assets.lucid.co/co/fba322ce-bd28-4114-a903-4a9f89e7568b.svg?v=1766515021371",
    "favicon": "https://corporate-assets.lucid.co/co/cab2c5c2-21ed-4272-8606-4ce6e117da17.png",
    "ogImage": "https://corporate-assets.lucid.co/co/267a2f7f-a1d8-4b15-ab87-03838c74a406.png",
    "logoHref": "/lucidspark"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title ('Lucid').",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try it now",
      "reasoning": "Button #0 ('Try it now') is the primary CTA due to its action-oriented text and the use of a neutral but prominent background color (#282C33), which stands out against the page's light background."
    },
    "secondary": {
      "index": 1,
      "text": "Contact sales",
      "reasoning": "Button #1 ('Contact sales') is secondary because it has a different background color (#FFFFFF) and serves a supportive role, typically associated with secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand inferred from the URL and page title ('Lucid').",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```