# Lucid Brand Identity

A complete profile of **Lucid**'s visual system — colors, typography, components, and personality — extracted from https://lucid.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lucid
- Machine-readable JSON: https://characterquilt.com/branding/lucid.json
- Per-page llms.txt: https://characterquilt.com/branding/lucid/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #9CA3AF |
| Body Font | Neue Haas |
| Heading Font | Neue Haas |

## Color Palette

- primary: #9CA3AF
- accent: #9CA3AF
- background: #FFFFFF
- textPrimary: #000000
- link: #9CA3AF

## Typography

- primary: Neue Haas — https://fonts.google.com/specimen/Neue+Haas
- heading: Neue Haas — https://fonts.google.com/specimen/Neue+Haas

## Visual Assets

- Favicon: https://www.lucid.ai/favicon.png
- Social card (og:image): https://lucid.ai/social.jpeg

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Lucid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Notes | undefined**
  - Image: https://lucid.ai/social.jpeg
  - Source: https://www.lucid.ai/notes
- **The Escape | Lucid Air | Lucid Motors**
  - Image: https://i.ytimg.com/vi/h-YRjjrVh-4/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=h-YRjjrVh-4
- **Lucid Diagnostic Report – LucidLink Classic Help Center**
  - Image: https://support-classic.lucidlink.com/hc/article_attachments/20946412665997
  - Source: https://support-classic.lucidlink.com/hc/en-us/articles/5470883745933-Lucid-Diagnostic-Report
- **Lucid Presents: Driven, featuring Timothée Chalamet | Lucid Motors**
  - Image: https://images.ctfassets.net/5ky6szwjj7ya/lJGvEPxfw7wjAIwuLI8wh/d87341d61d8e18c7b638fb6b7914f0c8/lucid-motors-tile-design-yours-desktop_2x.webp?q=50
  - Source: https://lucidmotors.com/driven
- **Lucid reports turnover losses in 2023 - electrive.com**
  - Image: https://www.electrive.com/media/2023/10/lucid-air-pure-rear-wheel-drive-06-10-2023-1400x933.jpg.webp
  - Source: https://www.electrive.com/2024/02/22/lucid-reports-turnover-losses-in-2023/
- **Introducing Future | Lucid Air | Lucid Motors**
  - Image: https://i.ytimg.com/vi/9zUr4GG0wv4/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=9zUr4GG0wv4

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Neue Haas",
      "role": "unknown"
    },
    {
      "family": "Workbench",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "accent": "#9CA3AF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Neue Haas",
      "heading": "Neue Haas"
    },
    "fontStacks": {
      "heading": [
        "Workbench"
      ],
      "body": [
        "__neueHaas_bc2ca3",
        "__neueHaas_Fallback_bc2ca3"
      ],
      "paragraph": [
        "__neueHaas_bc2ca3",
        "__neueHaas_Fallback_bc2ca3"
      ]
    },
    "fontSizes": {
      "h1": "144px",
      "h2": "144px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "favicon": "https://www.lucid.ai/favicon.png",
    "ogImage": "https://lucid.ai/social.jpeg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found in the header area. The candidate is located in the body and does not link to the homepage, which is a strong indicator of a primary brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found in the header area. The candidate is located in the body and does not link to the homepage, which is a strong indicator of a primary brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```