# Lully Brand Identity

A complete profile of **Lully**'s visual system — colors, typography, components, and personality — extracted from https://www.lullysleep.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lully
- Machine-readable JSON: https://characterquilt.com/branding/lully.json
- Per-page llms.txt: https://characterquilt.com/branding/lully/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2F7BBF |
| Accent | #0051C3 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #2F7BBF
- secondary: #0045A6
- accent: #0051C3
- background: #FFFFFF
- textPrimary: #404040
- link: #0051C3

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Lully Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lully's Te Deum from Versailles**
  - Image: https://storage.ghost.io/c/06/1c/061c94e8-132f-4a74-9e86-eb5457f41ea7/content/images/2025/01/Lully.jpg
  - Source: https://www.classicalexplorer.com/lully-te-deum-from-versailles/
- **Jean-Baptiste Lully Collection - UNT Digital Library**
  - Image: https://digital.library.unt.edu/digital/media/collection_icons/collection_JBLC.jpg
  - Source: https://digital.library.unt.edu/explore/collections/JBLC/
- **Lully Projects :: Photos, videos, logos, illustrations and branding ::  Behance**
  - Image: https://mir-s3-cdn-cf.behance.net/projects/404/0af0ad199350331.Y3JvcCwxODc5LDE0NjksMCww.png
  - Source: https://www.behance.net/search/projects/lully
- **CAPRICCIO STRAVAGANTE, LULLY,JEAN-BAPTISTE - Lully: Divertissements -  Amazon.com Music**
  - Image: https://m.media-amazon.com/images/I/81LHHc0IYFL._UF1000,1000_QL80_.jpg
  - Source: https://www.amazon.com/Lully-Divertissements-CAPRICCIO-STRAVAGANTE/dp/B008HC9A0Y
- **Jean-Baptiste Lully (1632-1687), Contemporary manuscript of the opera  Armide, LWV 71, n.p. [France], n.d. [17th century] | Christie's**
  - Image: https://www.christies.com/img/LotImages/2023/CKS/2023_CKS_22134_0074_000(jean-baptiste_lully_contemporary_manuscript_of_the_opera_armide_lwv_71_d6448831110358).jpg?mode=max
  - Source: https://onlineonly.christies.com/s/history-western-music-manuscripts-schoyen-collection/jean-baptiste-lully-1632-1687-74/197987

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2F7BBF",
    "secondary": "#0045A6",
    "accent": "#0051C3",
    "background": "#FFFFFF",
    "textPrimary": "#404040",
    "link": "#0051C3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```