# Lumetric Brand Identity A complete profile of **Lumetric**'s visual system — colors, typography, components, and personality — extracted from https://www.lumetric.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/lumetric - Machine-readable JSON: https://characterquilt.com/branding/lumetric.json - Per-page llms.txt: https://characterquilt.com/branding/lumetric/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #000000 | | Accent | #1A1916 | | Body Font | brSonoma | | Heading Font | brSonoma | ## Color Palette - primary: #000000 - accent: #1A1916 - background: #FAF9F7 - textPrimary: #1A1916 - link: #000000 ## Typography - primary: brSonoma — https://fonts.google.com/specimen/brSonoma - heading: brSonoma — https://fonts.google.com/specimen/brSonoma ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%2040%2040%22%20class%3D%22h-8%20w-8%20transition-transform%20duration-300%20group-hover%3Ascale-105%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M20%208%20L20%2032%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222%22%20stroke-opacity%3D%220.7%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(26%2C%2025%2C%2022)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-opacity%3A%200.7%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M8%2020%20L32%2020%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222%22%20stroke-opacity%3D%220.7%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(26%2C%2025%2C%2022)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-opacity%3A%200.7%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%2220%22%20cy%3D%2220%22%20r%3D%223.5%22%20fill%3D%22currentColor%22%20opacity%3D%220.9%22%20style%3D%22fill%3A%20rgb(26%2C%2025%2C%2022)%20!important%3B%20opacity%3A%200.9%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.lumetric.ai/favicon.ico?favicon.17-3~_alsm4gz.ico?dpl=dpl_RU3TaGRS3LzZQdUtZ3MWS8fPELyM - Social card (og:image): https://lumetric.ai/meta-photo.webp ## UI Components - input: background=transparent, textColor=#1A1916, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#1A1916, textColor=#FAF9F7, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px - buttonSecondary: background=#FAF9F7, textColor=#AEADA8, borderColor=#EDEBE7, borderRadius=33554400px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Lumetric Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Lumetric | You ask. It works.** - Image: https://lumetric.ai/meta-photo.webp - Source: https://www.lumetric.ai/ - **Lumetric | You ask. It works.** - Image: https://lumetric.ai/lumetric-long.png - Source: https://www.lumetric.ai/ - **Clawdbot vs. Claude Cowork: A Direct Comparison - Lumetric Resources** - Image: https://www.lumetric.ai/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fh7agccyd%2Fproduction%2Ff80e1248eae0c93747b7a84b231a8ea820966385-1092x479.png&w=3840&q=75 - Source: https://www.lumetric.ai/resources/clawdbot-vs-claude-cowork-a-direct-comparison - **Claude Cowork vs. Google Gemini for Data Room Analysis - Lumetric Resources** - Image: https://www.lumetric.ai/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fh7agccyd%2Fproduction%2F27003b7aea2cb55f933b23a0fc69c2edfeedacfe-1092x479.png&w=3840&q=75 - Source: https://www.lumetric.ai/resources/claude-cowork-vs-google-gemini-for-data-room-analysis - **Microsoft Copilot Cowork vs. Claude Code: The Office Agent vs. The Terminal Agent - Lumetric Resources** - Image: https://www.lumetric.ai/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fh7agccyd%2Fproduction%2Fe9d7f1dc2dddeccf6dc008204ac3ab55beee72f5-1092x479.png&w=3840&q=75 - Source: https://www.lumetric.ai/resources/microsoft-copilot-cowork-vs-claude-code-the-office-agent-vs-the-terminal-agent - **The Claude Desktop App: What It Is, What It Does, and Where It Falls Short - Lumetric Resources** - Image: https://www.lumetric.ai/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fh7agccyd%2Fproduction%2Fd64829d765d3a1dd4cdb06e4d1bb32a0157cf0c7-1092x479.webp&w=3840&q=75 - Source: https://www.lumetric.ai/resources/the-claude-desktop-app-what-it-is-what-it-does-and-where-it-falls-short ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "brSonoma", "role": "unknown" }, { "family": "martinaPlantin", "role": "unknown" } ], "colors": { "primary": "#000000", "accent": "#1A1916", "background": "#FAF9F7", "textPrimary": "#1A1916", "link": "#000000" }, "typography": { "fontFamilies": { "primary": "brSonoma", "heading": "brSonoma" }, "fontStacks": { "heading": [ "martinaPlantin" ], "body": [ "brSonoma", "system-ui", "sans-serif" ], "paragraph": [ "brSonoma", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "68px", "h2": "68px", "body": "18px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#1A1916", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#1A1916", "textColor": "#FAF9F7", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" }, "buttonSecondary": { "background": "#FAF9F7", "textColor": "#AEADA8", "borderColor": "#EDEBE7", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%2040%2040%22%20class%3D%22h-8%20w-8%20transition-transform%20duration-300%20group-hover%3Ascale-105%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M20%208%20L20%2032%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222%22%20stroke-opacity%3D%220.7%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(26%2C%2025%2C%2022)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-opacity%3A%200.7%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M8%2020%20L32%2020%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222%22%20stroke-opacity%3D%220.7%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(26%2C%2025%2C%2022)%20!important%3B%20stroke-width%3A%202px%20!important%3B%20stroke-opacity%3A%200.7%20!important%3B%22%2F%3E%3Ccircle%20cx%3D%2220%22%20cy%3D%2220%22%20r%3D%223.5%22%20fill%3D%22currentColor%22%20opacity%3D%220.9%22%20style%3D%22fill%3A%20rgb(26%2C%2025%2C%2022)%20!important%3B%20opacity%3A%200.9%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.lumetric.ai/favicon.ico?favicon.17-3~_alsm4gz.ico?dpl=dpl_RU3TaGRS3LzZQdUtZ3MWS8fPELyM", "ogImage": "https://lumetric.ai/meta-photo.webp", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Lumetric'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 ('Get started') is the primary CTA due to its action-oriented text and distinct dark background color, making it stand out as the main call-to-action." }, "secondary": { "index": 1, "text": "Backed by", "reasoning": "Button #1 ('Backed by') serves as a secondary button with a lighter background color, providing a contrast to the primary button." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, aligning with the brand 'Lumetric'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```