# Lumoid Brand Identity

A complete profile of **Lumoid**'s visual system — colors, typography, components, and personality — extracted from http://lumoid.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lumoid
- Machine-readable JSON: https://characterquilt.com/branding/lumoid.json
- Per-page llms.txt: https://characterquilt.com/branding/lumoid/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #358EE8 |
| Accent | #FF0000 |
| Body Font | Public Sans |
| Heading Font | Public Sans |

## Color Palette

- primary: #358EE8
- secondary: #FF9900
- accent: #FF0000
- background: #000000
- textPrimary: #000000
- link: #FF0000

## Typography

- primary: Public Sans — https://fonts.google.com/specimen/Public+Sans
- heading: Public Sans — https://fonts.google.com/specimen/Public+Sans

## Visual Assets

- Favicon: https://lumoid.com/wp-content/uploads/2018/11/cropped-favicon-1-1-32x32.png

## Brand Personality

Tone: modern · Energy: medium · Audience: photography enthusiasts

## Lumoid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **11 Best Used Camera Stores In The US**
  - Image: https://lumoid.com/wp-content/uploads/2020/06/jakob-owens-lcizmvuaef0-unsplash-scaled.jpg
  - Source: https://lumoid.com/features/used-camera-stores-in-the-us/
- **5 Best Gadget Birthday Gifts For Teens**
  - Image: https://lumoid.com/wp-content/uploads/2020/06/Best-Gadget-Birthday-Gifts-for-Teens.jpg
  - Source: https://lumoid.com/buying-guides/gadget-birthday-gifts-for-teens/
- **11 Best Used Camera Stores In The US**
  - Image: https://lumoid.com/wp-content/uploads/2020/06/ben-eaton-jts0daiaqc4-unsplash-scaled.jpg
  - Source: https://lumoid.com/features/used-camera-stores-in-the-us/
- **Happy Tiles Vs. Mixtiles: Choosing The Perfect Wall Art Solution For Your  Space**
  - Image: https://lumoid.com/wp-content/uploads/2023/11/Happy-Tiles-vs.-Mixtiles.jpg
  - Source: https://lumoid.com/guides/happy-tiles-vs-mixtiles-choosing-the-perfect-wall-art-solution-for-your-space/
- **Unveiling The Canvas Of Creativity: A Comprehensive Mixbook Reviews Guide**
  - Image: https://lumoid.com/wp-content/uploads/2023/11/Mixbook-Reviews.jpg
  - Source: https://lumoid.com/guides/unveiling-the-canvas-of-creativity-a-comprehensive-mixbook-reviews-guide/
- **5 Best Gadget Birthday Gifts For Teens**
  - Image: https://lumoid.com/wp-content/uploads/2020/06/UBeesize-Selfie-Ring-Light.jpg
  - Source: https://lumoid.com/buying-guides/gadget-birthday-gifts-for-teens/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Public Sans",
      "role": "body"
    },
    {
      "family": "system-ui",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#358EE8",
    "secondary": "#FF9900",
    "accent": "#FF0000",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#FF0000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Public Sans",
      "heading": "Public Sans"
    },
    "fontStacks": {
      "heading": [
        "Public Sans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Public Sans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Public Sans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "37px",
      "h2": "20px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://lumoid.com/wp-content/uploads/2018/11/cropped-favicon-1-1-32x32.png",
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "photography enthusiasts"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```