# LUS Brands Brand Identity A complete profile of **LUS Brands**'s visual system — colors, typography, components, and personality — extracted from http://lusbrands.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/lus-brands - Machine-readable JSON: https://characterquilt.com/branding/lus-brands.json - Per-page llms.txt: https://characterquilt.com/branding/lus-brands/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #D51C5C | | Accent | #D51C5C | | Body Font | Lato | | Heading Font | Montserrat | ## Color Palette - primary: #D51C5C - secondary: #B51C5C - accent: #D51C5C - background: #FFFFFF - textPrimary: #444444 - link: #3498DB ## Typography - primary: Lato — https://fonts.google.com/specimen/Lato - heading: Montserrat — https://fonts.google.com/specimen/Montserrat ## Visual Assets - Logo: https://loveurcurls.com/cdn/shop/files/logo_LoveUrCurls_horizontal_black.webp?height=60&v=1752512803 - Favicon: https://loveurcurls.com/cdn/shop/files/2023_logo_icon_9f10f5c9-6aa8-4133-a023-a34e70e691c1.png?crop=center&height=32&v=1758720904&width=32 - Social card (og:image): http://loveurcurls.com/cdn/shop/files/Love_Ur_Curls_Website_Header_Logo_b89e1fe1-8d63-48f6-a46d-d49b911388b2.webp?v=1750255105 ## UI Components - buttonPrimary: background=#D51C5C, textColor=#FFFFFF, borderRadius=37px, shadow=rgb(213, 28, 92) 0px 0px 0px 0px inset - buttonSecondary: background=#E6E6E6, textColor=#000000, borderColor=#E6E6E6, borderRadius=6px, shadow=none ## Brand Personality Tone: playful · Energy: high · Audience: Individuals with curly hair looking for specialized hair care products. ## LUS Brands Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Curly Girl's Guide to Pregnancy Hair Changes – LUS Brands (US)** - Image: https://cdn.shopify.com/s/files/1/1570/4325/files/hair-changes-during-pregnancy-2.webp?v=1695745254 - Source: https://lusbrands.com/blogs/news/hair-changes-during-pregnancy - **The Curly Girl's Guide to Pregnancy Hair Changes – LUS Brands (US)** - Image: http://loveurcurls.com/cdn/shop/articles/PregnancyBlogImg.jpg?v=1653487859 - Source: https://lusbrands.com/blogs/news/hair-changes-during-pregnancy - **Working With Ur Hair Porosity | LUS Brands – LUS Brands (US)** - Image: https://cdn.shopify.com/s/files/1/0088/2694/5641/files/BlogImg-PorosityImg4.png?v=1665517682 - Source: https://lusbrands.com/blogs/news/how-to-tell-hair-porosity - **Wash Day Woes: How Long Should My Curls Last? – LUS Brands (US)** - Image: http://loveurcurls.com/cdn/shop/articles/unnamed_7638b9f6-c9b2-4828-9d4d-57b8d3aaf262.jpg?v=1628714301 - Source: https://lusbrands.com/blogs/news/wash-day-woes - **9 Essential Tips for Why Your Curls are Frizzy | LUS Brands – LUS Brands (US)** - Image: https://cdn.shopify.com/s/files/1/1570/4325/files/BlogImg-frizzImg7_2.webp?v=1696076499 - Source: https://lusbrands.com/blogs/news/9-reasons-your-curls-are-frizzy - **Why Did My Curl Type Change? – LUS Brands (US)** - Image: https://cdn.shopify.com/s/files/1/1570/4325/files/download_18.webp?v=1680918521 - Source: https://lusbrands.com/blogs/news/did-my-curl-type-change ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Lato", "role": "body" }, { "family": "Montserrat", "role": "heading" } ], "colors": { "primary": "#D51C5C", "secondary": "#B51C5C", "accent": "#D51C5C", "background": "#FFFFFF", "textPrimary": "#444444", "link": "#3498DB" }, "typography": { "fontFamilies": { "primary": "Lato", "heading": "Montserrat" }, "fontStacks": { "heading": [ "Lato", "sans-serif" ], "body": [ "Lato", "sans-serif" ], "paragraph": [ "Lato", "sans-serif" ] }, "fontSizes": { "h1": "16px", "h2": "50px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#D51C5C", "textColor": "#FFFFFF", "borderRadius": "37px", "borderRadiusCorners": { "topLeft": "37px", "topRight": "37px", "bottomRight": "37px", "bottomLeft": "37px" }, "shadow": "rgb(213, 28, 92) 0px 0px 0px 0px inset" }, "buttonSecondary": { "background": "#E6E6E6", "textColor": "#000000", "borderColor": "#E6E6E6", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://loveurcurls.com/cdn/shop/files/logo_LoveUrCurls_horizontal_black.webp?height=60&v=1752512803", "favicon": "https://loveurcurls.com/cdn/shop/files/2023_logo_icon_9f10f5c9-6aa8-4133-a023-a34e70e691c1.png?crop=center&height=32&v=1758720904&width=32", "ogImage": "http://loveurcurls.com/cdn/shop/files/Love_Ur_Curls_Website_Header_Logo_b89e1fe1-8d63-48f6-a46d-d49b911388b2.webp?v=1750255105", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 6, "reasoning": "Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'LUS Brands'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "SHOP THE 3-STEP SYSTEM", "reasoning": "Button #0 'SHOP THE 3-STEP SYSTEM' uses the brand's vibrant color #D51C5C, indicating it's the main call-to-action." }, "secondary": { "index": 3, "text": "KIDS & BABY", "reasoning": "Button #3 'KIDS & BABY' has a different background color (#E6E6E6) and serves as a secondary option with less emphasis." }, "confidence": 0.95 }, "personality": { "tone": "playful", "energy": "high", "targetAudience": "Individuals with curly hair looking for specialized hair care products." }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 6, "selectedLogoReasoning": "Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'LUS Brands'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```