# Lyra Brand Identity

A complete profile of **Lyra**'s visual system — colors, typography, components, and personality — extracted from https://lyra.so/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lyra
- Machine-readable JSON: https://characterquilt.com/branding/lyra.json
- Per-page llms.txt: https://characterquilt.com/branding/lyra/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #000000
- accent: #000000
- background: #F5F5F5
- textPrimary: #5C5D62
- link: #000000

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%2061%2016%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22aspect-%5B58%2F16%5D%20h-4%22%20aria-labelledby%3D%22logo-title%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22logo-title%22%20style%3D%22fill%3A%20none%20!important%3B%22%3ELyra%20Logo%3C%2Ftitle%3E%3Cpath%20d%3D%22M6.762%201.095H9.9018V5.54707C11.5896%203.21792%2013.2018%202.77577%2015.7626%202.77577H16.6699V6.1384H15.676C13.3572%206.1384%2012.0582%206.58857%2010.6894%208.1505C12.0763%209.70175%2013.3414%2010.1914%2015.676%2010.1914H16.6699V13.554H15.7626C13.2018%2013.554%2011.5896%2013.1119%209.9018%2010.7827V14.905H6.762V10.7896C5.07639%2013.1131%203.46561%2013.554%200.907482%2013.554H0V10.1914H0.993977C3.32838%2010.1914%204.59381%209.70175%205.9804%208.15082C4.6113%206.58904%203.31278%206.13855%200.993977%206.13855H0V2.77577H0.907325C3.46561%202.77577%205.07623%203.21714%206.76185%205.54031L6.762%201.095Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(122%2C%20124%2C%20128)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M23.7069%202.68076V11.2664H29.0505V13.459H21.3471V2.68076H23.7069ZM30.0033%202.68076L32.9014%207.5467L35.7995%202.68076H38.4027L34.0583%209.67041V13.4588H31.7445L31.7442%209.67041L27.3995%202.68076H30.0033ZM39.1652%202.68108H44.9021C46.989%202.68108%2048.4649%203.84298%2048.4649%205.86593C48.4649%206.96936%2047.8337%207.9296%2047.1772%208.37286C47.8619%208.68156%2048.1857%209.32916%2048.2337%2010.0723L48.436%2013.459H46.0311L45.8971%2011.0305C45.8491%2010.142%2045.4696%209.58176%2044.7177%209.58144H41.479V13.459H39.1655L39.1652%202.68108ZM56.6109%202.68076L60.5%2013.4588H58.1987L57.2734%2010.8045H52.5149L51.6127%2013.4588H49.2887L53.1552%202.68076H56.6109ZM54.5046%204.94279L53.1459%208.91231H56.5969L55.2383%204.94279H54.5046ZM41.4788%204.61947V7.68895H44.6481C45.4591%207.68895%2046.0823%207.0555%2046.0823%206.14289C46.0823%205.23028%2045.7034%204.61947%2044.6249%204.61947H41.4788Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(122%2C%20124%2C%20128)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://lyra.so/favicon.ico?favicon.10ff34f8.ico
- Social card (og:image): https://lyra.so/og.png

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Lyra Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Lyra - AI-native meeting platform**
  - Image: https://lyra.so/_next/image?url=%2Fscreen.png&w=3840&q=75&dpl=dpl_3NLQfiCQ8R6sQLDLGruBLvRgudvY
  - Source: https://lyra.so/
- **Lyra - AI-native meeting platform**
  - Image: https://lyra.so/og.png
  - Source: https://lyra.so/
- **Lyra - AI-native meeting platform**
  - Image: https://lyra.so/_next/image?url=%2Ffeatures%2Ffeature-4.png&w=1920&q=75&dpl=dpl_3NLQfiCQ8R6sQLDLGruBLvRgudvY
  - Source: https://lyra.so/
- **Lyra - AI-native meeting platform**
  - Image: https://lyra.so/_next/image?url=%2Ffeatures%2Ffeature-3.png&w=1920&q=75&dpl=dpl_3NLQfiCQ8R6sQLDLGruBLvRgudvY
  - Source: https://lyra.so/
- **Lyra - AI-native meeting platform**
  - Image: https://lyra.so/_next/image?url=%2Ffeatures%2Ffeature-2.png&w=1920&q=75&dpl=dpl_3NLQfiCQ8R6sQLDLGruBLvRgudvY
  - Source: https://lyra.so/
- **Lyra - AI-native meeting platform**
  - Image: https://lyra.so/_next/image?url=%2Ffeatures%2Ffeature-1.png&w=1920&q=75&dpl=dpl_3NLQfiCQ8R6sQLDLGruBLvRgudvY
  - Source: https://lyra.so/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "waldenburgFont",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#F5F5F5",
    "textPrimary": "#5C5D62",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "waldenburgFont"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "28px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%2061%2016%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22aspect-%5B58%2F16%5D%20h-4%22%20aria-labelledby%3D%22logo-title%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22logo-title%22%20style%3D%22fill%3A%20none%20!important%3B%22%3ELyra%20Logo%3C%2Ftitle%3E%3Cpath%20d%3D%22M6.762%201.095H9.9018V5.54707C11.5896%203.21792%2013.2018%202.77577%2015.7626%202.77577H16.6699V6.1384H15.676C13.3572%206.1384%2012.0582%206.58857%2010.6894%208.1505C12.0763%209.70175%2013.3414%2010.1914%2015.676%2010.1914H16.6699V13.554H15.7626C13.2018%2013.554%2011.5896%2013.1119%209.9018%2010.7827V14.905H6.762V10.7896C5.07639%2013.1131%203.46561%2013.554%200.907482%2013.554H0V10.1914H0.993977C3.32838%2010.1914%204.59381%209.70175%205.9804%208.15082C4.6113%206.58904%203.31278%206.13855%200.993977%206.13855H0V2.77577H0.907325C3.46561%202.77577%205.07623%203.21714%206.76185%205.54031L6.762%201.095Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(122%2C%20124%2C%20128)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M23.7069%202.68076V11.2664H29.0505V13.459H21.3471V2.68076H23.7069ZM30.0033%202.68076L32.9014%207.5467L35.7995%202.68076H38.4027L34.0583%209.67041V13.4588H31.7445L31.7442%209.67041L27.3995%202.68076H30.0033ZM39.1652%202.68108H44.9021C46.989%202.68108%2048.4649%203.84298%2048.4649%205.86593C48.4649%206.96936%2047.8337%207.9296%2047.1772%208.37286C47.8619%208.68156%2048.1857%209.32916%2048.2337%2010.0723L48.436%2013.459H46.0311L45.8971%2011.0305C45.8491%2010.142%2045.4696%209.58176%2044.7177%209.58144H41.479V13.459H39.1655L39.1652%202.68108ZM56.6109%202.68076L60.5%2013.4588H58.1987L57.2734%2010.8045H52.5149L51.6127%2013.4588H49.2887L53.1552%202.68076H56.6109ZM54.5046%204.94279L53.1459%208.91231H56.5969L55.2383%204.94279H54.5046ZM41.4788%204.61947V7.68895H44.6481C45.4591%207.68895%2046.0823%207.0555%2046.0823%206.14289C46.0823%205.23028%2045.7034%204.61947%2044.6249%204.61947H41.4788Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(122%2C%20124%2C%20128)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://lyra.so/favicon.ico?favicon.10ff34f8.ico",
    "ogImage": "https://lyra.so/og.png",
    "logoHref": "/",
    "logoAlt": "Lyra Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Lyra'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Lyra'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```