# Lyric Brand Identity

A complete profile of **Lyric**'s visual system — colors, typography, components, and personality — extracted from https://lyric.tech/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/lyric
- Machine-readable JSON: https://characterquilt.com/branding/lyric.json
- Per-page llms.txt: https://characterquilt.com/branding/lyric/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2424F5 |
| Accent | #0000EE |
| Body Font | PP Mori Regular |
| Heading Font | PP Mori SemiBold |

## Color Palette

- primary: #2424F5
- secondary: #00EF6B
- accent: #0000EE
- background: #000000
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: PP Mori Regular — https://fonts.google.com/specimen/PP+Mori+Regular
- heading: PP Mori SemiBold — https://fonts.google.com/specimen/PP+Mori+SemiBold

## Visual Assets

- Favicon: https://framerusercontent.com/images/wcIP8pJF7NZ8iWOT7iBzt2Olg.png
- Social card (og:image): https://framerusercontent.com/images/zq0ulvQi57JbGcGEzPiFXgZbR98.png

## UI Components

- buttonSecondary: background=#EEEEEE, textColor=#444444, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Lyric Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Cost of Curiosity - Lyric**
  - Image: https://framerusercontent.com/images/taUsrVFWXNJ8be20FSQvWFnoI.png?width=7680&height=4320
  - Source: https://lyric.tech/blogs-and-whitepapers/the-cost-of-curiosity
- **The Dying Art of Supply Chain Modeling - Lyric**
  - Image: https://framerusercontent.com/images/tEktd8APaoAWso3KQ9jZDikHoRI.png?width=7680&height=4320
  - Source: https://lyric.tech/blogs-and-whitepapers/the-dying-art-of-supply-chain-modeling
- **Empower Chicago 2026**
  - Image: https://framerusercontent.com/images/RCrpPIEmRjbavDebb8yZ7bUC7w.jpg?width=3909&height=5864
  - Source: https://lyric.tech/events/empower-chicago-2026-the-decision-era
- **How to Plan When Nothing Goes According to Plan - Lyric**
  - Image: https://framerusercontent.com/images/XvnrdJ0kx62ukfUYcNyX2XSP50.png?width=3840&height=2160
  - Source: https://lyric.tech/blogs-and-whitepapers/how-to-plan-when-nothing-goes-according-to-plan
- **Lyric**
  - Image: https://framerusercontent.com/images/4I3Dy5ZPPSbZ9qgNzf9sYfTTWII.jpg?width=5836&height=3891
  - Source: https://lyric.tech/events/empower-chicago-2026-the-decision-era
- **Lyric**
  - Image: https://framerusercontent.com/images/pXvqLRd2ju2A46agaZqSyyyMFUI.png?width=3840&height=2160
  - Source: https://lyric.tech/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "PP Mori SemiBold",
      "role": "heading"
    },
    {
      "family": "PP Mori Regular",
      "role": "body"
    },
    {
      "family": "JetBrains Mono Regular",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#2424F5",
    "secondary": "#00EF6B",
    "accent": "#0000EE",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PP Mori Regular",
      "heading": "PP Mori SemiBold"
    },
    "fontStacks": {
      "heading": [
        "PP Mori SemiBold",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "PP Mori Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "12px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonSecondary": {
      "background": "#EEEEEE",
      "textColor": "#444444",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/wcIP8pJF7NZ8iWOT7iBzt2Olg.png",
    "ogImage": "https://framerusercontent.com/images/zq0ulvQi57JbGcGEzPiFXgZbR98.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, and it does not have a vibrant or brand-specific color that would typically indicate a primary CTA. It has a neutral background color (#EEEEEE), which is not suitable for a primary button."
    },
    "secondary": {
      "index": 0,
      "text": "Okay",
      "reasoning": "The button with a light background color (#EEEEEE) is more suitable as a secondary button due to its neutral appearance and lack of vibrant color."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```