# M0 Brand Identity

A complete profile of **M0**'s visual system — colors, typography, components, and personality — extracted from https://www.m0.org/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/m0
- Machine-readable JSON: https://characterquilt.com/branding/m0.json
- Per-page llms.txt: https://characterquilt.com/branding/m0/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4B6378 |
| Accent | #181C21 |
| Body Font | Inter |
| Heading Font | PP Formula |

## Color Palette

- primary: #4B6378
- secondary: #3898EC
- accent: #181C21
- background: #FFFFFF
- textPrimary: #000000
- link: #1C242C

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: PP Formula — https://fonts.google.com/specimen/PP+Formula

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6762be5b6c55f4c330bf115d/68629cf154df68acdafc8d52_m0_logo_256.png
- Favicon: https://cdn.prod.website-files.com/6762be5b6c55f4c330bf115d/68629cea71e62a4131d00995_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/6762be5b6c55f4c330bf115d/69a59750b98e52cf6cd0bc0e_OG%20-%20Home.png

## UI Components

- buttonPrimary: background=#181C21, textColor=#FFFFFF, borderRadius=2px, shadow=none
- buttonSecondary: background=#F5F5F5, textColor=#181C21, borderRadius=2px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: individuals interested in financial empowerment

## M0 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Expanding Available Collateral Structures For Minters | M0 Research**
  - Image: https://cdn.prod.website-files.com/65b3e80661717cbe62f63340/673d2277edb23f6c7cc612b4_Expanding%20Available%20Collateral%20Structures%20For%20Minter_official%402x.png
  - Source: https://research.m0.org/research/expanding-available-collateral-structures-for-minters
- **Rewiring the money stack with MetaMask Dollars | M0 Research**
  - Image: https://cdn.prod.website-files.com/65b3e80661717cbe62f63340/68baf7633736b57d86c10dfd_Blog%20post%20template%20(1).png
  - Source: https://research.m0.org/research/rewiring-the-money-stack-with-metamask-dollars
- **Rates Models & Yield – M0 Documentation**
  - Image: https://docs.m0.org/img/technical-documentations/rates/rates.png
  - Source: https://docs.m0.org/home/technical-documentations/rate-models/
- **Stablecoins Yield Generation: The Next Big Thing in LATAM | M0 Research**
  - Image: https://cdn.prod.website-files.com/65b3e80661717cbe62f63340/67f9a01eca78a2792aaf72af_Coinchange%20article.png
  - Source: https://research.m0.org/research/stablecoins-yield-generation-the-next-big-thing-in-latam
- **M0 Cross-Chain Architecture: M Portals – M0 Documentation**
  - Image: https://docs.m0.org/img/technical-documentations/m-portals/hub.png
  - Source: https://docs.m0.org/home/technical-documentations/m-portal/overview/
- **M0 | Newsroom**
  - Image: https://cdn.prod.website-files.com/676c2dc45e0e0e8e1104e6af/68ffe213830be1f52d2311b6_Screenshot%202025-10-27%20at%209.20.11%E2%80%AFPM.png
  - Source: https://www.m0.org/newsroom

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "PP Formula",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4B6378",
    "secondary": "#3898EC",
    "accent": "#181C21",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#1C242C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "PP Formula"
    },
    "fontStacks": {
      "heading": [
        "PP Formula",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "24px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#181C21",
      "textColor": "#FFFFFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F5",
      "textColor": "#181C21",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6762be5b6c55f4c330bf115d/68629cf154df68acdafc8d52_m0_logo_256.png",
    "favicon": "https://cdn.prod.website-files.com/6762be5b6c55f4c330bf115d/68629cea71e62a4131d00995_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6762be5b6c55f4c330bf115d/69a59750b98e52cf6cd0bc0e_OG%20-%20Home.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 8,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'M0' from the URL and page title. It is also located at the top, linking to the homepage, which is typical for a main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 is the primary CTA because it uses a dark, contrasting color (#181C21) with action-oriented text 'Get started', making it stand out as the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 is selected as secondary because it has a lighter background (#F5F5F5) and similar action-oriented text 'Get started', making it a less prominent alternative to the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "individuals interested in financial empowerment"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'M0' from the URL and page title. It is also located at the top, linking to the homepage, which is typical for a main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```