# Machine26 Brand Identity

A complete profile of **Machine26**'s visual system — colors, typography, components, and personality — extracted from https://www.machine26.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/machine26
- Machine-readable JSON: https://characterquilt.com/branding/machine26.json
- Per-page llms.txt: https://characterquilt.com/branding/machine26/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFD900 |
| Accent | #FFD900 |
| Body Font | Arial |
| Heading Font | Inter |

## Color Palette

- primary: #FFD900
- secondary: #3898EC
- accent: #FFD900
- background: #FFFFFF
- textPrimary: #070707
- link: #0000EE

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/615d64d6785313adf073942f/61f7a3802f2d6f3188a87d98_m26-logo-black.svg
- Favicon: https://cdn.prod.website-files.com/615d64d6785313adf073942f/623c528cd55c8529af6dc62f_m26-favicon-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/615d64d6785313adf073942f/62554ad0e3c0dfa0f50e6b6d_open-graph-image-1200x630.jpg

## UI Components

- buttonPrimary: background=#FFD900, textColor=#070707, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#595959, borderRadius=16px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to buy or sell used equipment

## Machine26 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Machine26 - Re-selling tool for used equipment**
  - Image: https://cdn.prod.website-files.com/615d64d6785313adf073942f/623af551e49a8019cf78ec44_1632742259_4640_n.jpg
  - Source: https://www.machine26.com/
- **Über uns - Machine26**
  - Image: https://cdn.prod.website-files.com/615d64d6785313adf073942f/61f91086f3aaa312c4a56d25_browser-mockup.png
  - Source: https://fr.machine26.com/about-us
- **Machine26 - Re-selling tool for used equipment**
  - Image: https://cdn.prod.website-files.com/615d64d6785313adf073942f/623b1468e7846d3d4138888f_optimize-1584x1126.png
  - Source: https://www.machine26.com/
- **Machine26 - Re-selling tool for used equipment**
  - Image: https://cdn.prod.website-files.com/615d64d6785313adf073942f/623b1468e77ec07b92a6bdc7_network-effect-1584x1126.png
  - Source: https://www.machine26.com/
- **Machine26.com**
  - Image: https://cdn.prod.website-files.com/636bc0d4e5015015bf9a8441/636e29de9f60d8a203b8ba0f_index(c53)%20m26%20lectura.jpeg
  - Source: https://fr.machine26.com/press-post/the-easy-way-to-re-sell-used-equipment
- **Machine26.com**
  - Image: https://cdn.prod.website-files.com/636bc0d4e5015015bf9a8441/637c8e3b3b334e70fdcbf97a_steffen-schweiger-francois-jacob-nl-gestion-engins-chantier.png
  - Source: https://www.machine26.com/press-post/data-analysis-of-construction-equipment-allows-you-to-gain-in-productivity

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFD900",
    "secondary": "#3898EC",
    "accent": "#FFD900",
    "background": "#FFFFFF",
    "textPrimary": "#070707",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFD900",
      "textColor": "#070707",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#595959",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/615d64d6785313adf073942f/61f7a3802f2d6f3188a87d98_m26-logo-black.svg",
    "favicon": "https://cdn.prod.website-files.com/615d64d6785313adf073942f/623c528cd55c8529af6dc62f_m26-favicon-32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/615d64d6785313adf073942f/62554ad0e3c0dfa0f50e6b6d_open-graph-image-1200x630.jpg",
    "logoHref": "/",
    "logoAlt": "Machine26"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Machine26', and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Register now ›",
      "reasoning": "Button #1 ('Register now ›') is the primary CTA due to its vibrant brand color (#FFD900) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "More about us ›",
      "reasoning": "Button #4 ('More about us ›') is selected as secondary because it has a different background color (#FFFFFF) and provides additional information, complementing the primary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to buy or sell used equipment"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, matches the brand name 'Machine26', and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```