# Magic Instruments Brand Identity

A complete profile of **Magic Instruments**'s visual system — colors, typography, components, and personality — extracted from https://archive.org. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/magic-instruments
- Machine-readable JSON: https://characterquilt.com/branding/magic-instruments.json
- Per-page llms.txt: https://characterquilt.com/branding/magic-instruments/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Helvetica Neue |
| Heading Font | Helvetica Neue |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FBFBFD
- textPrimary: #111111
- link: #000000

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22ia-logo%22%20viewBox%3D%220%200%2027%2030%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-labelledby%3D%22logoTitleID%20logoDescID%22%20data-fc-idx%3D%220%22%3E%0A%20%20%20%20%3Ctitle%20id%3D%22logoTitleID%22%3EInternet%20Archive%20logo%3C%2Ftitle%3E%0A%20%20%20%20%3Cdesc%20id%3D%22logoDescID%22%3E%0A%20%20%20%20%20%20A%20line%20drawing%20of%20the%20Internet%20Archive%20headquarters%20building%20fa%C3%A7ade.%0A%20%20%20%20%3C%2Fdesc%3E%0A%20%20%20%20%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20none%20!important%3B%20stroke-width%3A%201px%20!important%3B%22%3E%0A%20%20%20%20%20%20%3Cmask%20id%3D%22mask-2%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%3Cpath%20d%3D%22M26.6666667%2C28.6046512%20L26.6666667%2C30%20L0%2C30%20L0.000283687943%2C28.6046512%20L26.6666667%2C28.6046512%20Z%20M25.6140351%2C26.5116279%20L25.6140351%2C28.255814%20L1.05263158%2C28.255814%20L1.05263158%2C26.5116279%20L25.6140351%2C26.5116279%20Z%20M3.62469203%2C7.6744186%20L3.91746909%2C7.82153285%20L4.0639977%2C10.1739544%20L4.21052632%2C13.9963932%20L4.21052632%2C17.6725617%20L4.0639977%2C22.255044%20L4.03962296%2C25.3421929%20L3.62469203%2C25.4651163%20L2.16024641%2C25.4651163%20L1.72094074%2C25.3421929%20L1.55031755%2C22.255044%20L1.40350877%2C17.6970339%20L1.40350877%2C14.0211467%20L1.55031755%2C10.1739544%20L1.68423854%2C7.80887484%20L1.98962322%2C7.6744186%20L3.62469203%2C7.6744186%20Z%20M24.6774869%2C7.6744186%20L24.9706026%2C7.82153285%20L25.1168803%2C10.1739544%20L25.2631579%2C13.9963932%20L25.2631579%2C17.6725617%20L25.1168803%2C22.255044%20L25.0927809%2C25.3421929%20L24.6774869%2C25.4651163%20L23.2130291%2C25.4651163%20L22.7736357%2C25.3421929%20L22.602418%2C22.255044%20L22.4561404%2C17.6970339%20L22.4561404%2C14.0211467%20L22.602418%2C10.1739544%20L22.7369262%2C7.80887484%20L23.0420916%2C7.6744186%20L24.6774869%2C7.6744186%20Z%20M9.94042303%2C7.6744186%20L10.2332293%2C7.82153285%20L10.3797725%2C10.1739544%20L10.5263158%2C13.9963932%20L10.5263158%2C17.6725617%20L10.3797725%2C22.255044%20L10.3556756%2C25.3421929%20L9.94042303%2C25.4651163%20L8.47583122%2C25.4651163%20L8.0362015%2C25.3421929%20L7.86556129%2C22.255044%20L7.71929825%2C17.6970339%20L7.71929825%2C14.0211467%20L7.86556129%2C10.1739544%20L8.00005604%2C7.80887484%20L8.30491081%2C7.6744186%20L9.94042303%2C7.6744186%20Z%20M18.0105985%2C7.6744186%20L18.3034047%2C7.82153285%20L18.449948%2C10.1739544%20L18.5964912%2C13.9963932%20L18.5964912%2C17.6725617%20L18.449948%2C22.255044%20L18.425851%2C25.3421929%20L18.0105985%2C25.4651163%20L16.5460067%2C25.4651163%20L16.1066571%2C25.3421929%20L15.9357367%2C22.255044%20L15.7894737%2C17.6970339%20L15.7894737%2C14.0211467%20L15.9357367%2C10.1739544%20L16.0702315%2C7.80887484%20L16.3753664%2C7.6744186%20L18.0105985%2C7.6744186%20Z%20M25.6140351%2C4.53488372%20L25.6140351%2C6.97674419%20L1.05263158%2C6.97674419%20L1.05263158%2C4.53488372%20L25.6140351%2C4.53488372%20Z%20M13.0806755%2C0%20L25.9649123%2C2.93331338%20L25.4484139%2C3.8372093%20L0.771925248%2C3.8372093%20L0%2C3.1041615%20L13.0806755%2C0%20Z%22%20id%3D%22path-1%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%3C%2Fmask%3E%0A%20%20%20%20%20%20%3Cpath%20d%3D%22M26.6666667%2C28.6046512%20L26.6666667%2C30%20L0%2C30%20L0.000283687943%2C28.6046512%20L26.6666667%2C28.6046512%20Z%20M25.6140351%2C26.5116279%20L25.6140351%2C28.255814%20L1.05263158%2C28.255814%20L1.05263158%2C26.5116279%20L25.6140351%2C26.5116279%20Z%20M3.62469203%2C7.6744186%20L3.91746909%2C7.82153285%20L4.0639977%2C10.1739544%20L4.21052632%2C13.9963932%20L4.21052632%2C17.6725617%20L4.0639977%2C22.255044%20L4.03962296%2C25.3421929%20L3.62469203%2C25.4651163%20L2.16024641%2C25.4651163%20L1.72094074%2C25.3421929%20L1.55031755%2C22.255044%20L1.40350877%2C17.6970339%20L1.40350877%2C14.0211467%20L1.55031755%2C10.1739544%20L1.68423854%2C7.80887484%20L1.98962322%2C7.6744186%20L3.62469203%2C7.6744186%20Z%20M24.6774869%2C7.6744186%20L24.9706026%2C7.82153285%20L25.1168803%2C10.1739544%20L25.2631579%2C13.9963932%20L25.2631579%2C17.6725617%20L25.1168803%2C22.255044%20L25.0927809%2C25.3421929%20L24.6774869%2C25.4651163%20L23.2130291%2C25.4651163%20L22.7736357%2C25.3421929%20L22.602418%2C22.255044%20L22.4561404%2C17.6970339%20L22.4561404%2C14.0211467%20L22.602418%2C10.1739544%20L22.7369262%2C7.80887484%20L23.0420916%2C7.6744186%20L24.6774869%2C7.6744186%20Z%20M9.94042303%2C7.6744186%20L10.2332293%2C7.82153285%20L10.3797725%2C10.1739544%20L10.5263158%2C13.9963932%20L10.5263158%2C17.6725617%20L10.3797725%2C22.255044%20L10.3556756%2C25.3421929%20L9.94042303%2C25.4651163%20L8.47583122%2C25.4651163%20L8.0362015%2C25.3421929%20L7.86556129%2C22.255044%20L7.71929825%2C17.6970339%20L7.71929825%2C14.0211467%20L7.86556129%2C10.1739544%20L8.00005604%2C7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- Favicon: https://archive.org/offshoot_assets/favicon.ico

## Brand Personality

Tone: traditional · Energy: low · Audience: general public

## Magic Instruments Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Flower of Histories of the East**
  - Image: https://ia600703.us.archive.org/30/items/TheTradeAndCitiesOfArmeniaAfterTheFallOfTheBagratidKingdom_882/Hewsen_map116.jpg
  - Source: https://ia801209.us.archive.org/32/items/HetumTheHistoriansFlowerOfHistoriesOfTheEast/Hetum.pdf
- **Blogging Masterclass Build A Successful Blog In 2021 And Beyond**
  - Image: https://archive.org/download/blogging-masterclass-build-a-successful-blog-in-2021-and-beyond/blogging-masterclass-build-a-successful-blog-in-2021-and-beyond.thumbs/[TutsNode.com]%20-%20Blogging%20Masterclass%20Build%20A%20Successful%20Blog%20In%202021%20And%20Beyond/01%20Welcome!_000254.jpg
  - Source: https://archive.org/details/blogging-masterclass-build-a-successful-blog-in-2021-and-beyond
- **Born to blog : building your blog for personal and business success one  post at a time : Schaefer, Mark : Free Download, Borrow, and Streaming :  Internet Archive**
  - Image: https://archive.org/services/img/borntoblogbuildi0000scha/full/pct:200/0/default.jpg
  - Source: https://archive.org/details/borntoblogbuildi0000scha
- **Clinical Implications of Herbal Supplements in Conventional Medical  Practice: A US Perspective**
  - Image: https://assets.cureus.com/uploads/figure/file/392153/lightbox_c0f07e10e7c611ec891bd34890560457-PEM-Resized.png
  - Source: https://scholar.archive.org/work/b4gcf5i22vc27gib5fyogwdks4/access/wayback/https://assets.cureus.com/uploads/review_article/pdf/101703/20220715-4120-oeggau.pdf
- **How to be a blogger and vlogger in 10 easy lessons : Birley, Shane, author  : Free Download, Borrow, and Streaming : Internet Archive**
  - Image: https://archive.org/services/img/howtobebloggervl0000birl_u3t0/full/pct:200/0/default.jpg
  - Source: https://archive.org/details/howtobebloggervl0000birl_u3t0
- **The Correlation Between Fractional Exhaled Nitric Oxide (FeNO), Blood  Eosinophil Count, Immunoglobulin E Levels, and Spirometric**
  - Image: https://assets.cureus.com/uploads/figure/file/550293/lightbox_39689a80a05e11ed8ac3d773fa80da4a-AAA14B76-362C-43D7-AB63-1F398F086346.png
  - Source: https://scholar.archive.org/work/44yys6an5zfbtjjjmsp7aygzly/access/wayback/https://assets.cureus.com/uploads/original_article/pdf/136079/20230222-14728-3t7vcz.pdf

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FBFBFD",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "10px",
      "h2": "10px",
      "body": "10px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": 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    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Internet Archive logo"
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  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Internet Archive'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "traditional",
    "energy": "low",
    "targetAudience": "general public"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
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    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand 'Internet Archive'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```