# Maia Brand Identity

A complete profile of **Maia**'s visual system — colors, typography, components, and personality — extracted from https://www.ourmaia.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/maia
- Machine-readable JSON: https://characterquilt.com/branding/maia.json
- Per-page llms.txt: https://characterquilt.com/branding/maia/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #438876 |
| Accent | #438876 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #438876
- accent: #438876
- background: #FFFFFF
- textPrimary: #000000
- link: #438876

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://cdn.prod.website-files.com/665f0d8f33fe7e1e74dd81a9/665f4a9a412f1de411380c11_maia-logo-black.svg
- Favicon: https://cdn.prod.website-files.com/665f0d8f33fe7e1e74dd81a9/665f5a7bfed098d673fd8760_faviconV2.png

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=#857D80, borderRadius=8px, shadow=none
- buttonPrimary: background=#438876, textColor=#FFFFFF, borderColor=#857D80, borderRadius=8.96px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: couples interested in relationship enhancement through AI

## Maia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Maia | Paint me like one of your French girls 😉**
  - Image: https://cdn.prod.website-files.com/666078885ab57a35cf12c96a/671164db993716d21cabbc75_pexels-dsd-143941-689784.jpg
  - Source: https://www.ourmaia.com/post/paint-me-like-one-of-your-french-girls
- **Blog | Maia**
  - Image: https://cdn.prod.website-files.com/666078885ab57a35cf12c96a/67053337a7fc64f0fc825b68_cover.png
  - Source: https://www.ourmaia.com/blog-category/ai-tech
- **Maia | Long distance relationships: are they worth the miles? 🌌**
  - Image: https://cdn.prod.website-files.com/666078885ab57a35cf12c96a/67112fe26422db677d0e9780_IMG_0096.JPG
  - Source: https://www.ourmaia.com/post/long-distance-relationships-are-they-worth-the-miles
- **Blog | Maia**
  - Image: https://cdn.prod.website-files.com/666078885ab57a35cf12c96a/67410f5576499b79270899d4_5ea19bbb-b493-4c21-aaf7-fbb58cce2fd2.jpeg
  - Source: https://www.ourmaia.com/blog
- **Maia | AI relationship app for couples**
  - Image: https://cdn.prod.website-files.com/665f0d8f33fe7e1e74dd81a9/6758ad0433176bbddd89eb82_02.png
  - Source: https://www.ourmaia.com/home-copy
- **Blog | Maia**
  - Image: https://cdn.prod.website-files.com/666078885ab57a35cf12c96a/67340232e6759eaf23841e69_ee9dd1d3-6bed-41f1-8af2-abc9ba4c59fd.jpeg
  - Source: https://www.ourmaia.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    },
    {
      "family": "Love",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#438876",
    "accent": "#438876",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#438876"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Love",
        "sans-serif"
      ],
      "body": [
        "Manrope",
        "sans-serif"
      ],
      "paragraph": [
        "Manrope",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "100px",
      "h2": "56px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#857D80",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#438876",
      "textColor": "#FFFFFF",
      "borderColor": "#857D80",
      "borderRadius": "8.96px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "8px",
        "bottomRight": "8.96px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/665f0d8f33fe7e1e74dd81a9/665f4a9a412f1de411380c11_maia-logo-black.svg",
    "favicon": "https://cdn.prod.website-files.com/665f0d8f33fe7e1e74dd81a9/665f5a7bfed098d673fd8760_faviconV2.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "maia logo black"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Maia'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe",
      "reasoning": "The button 'Subscribe' uses the brand's primary color #438876, which is vibrant and stands out as the main call-to-action on the page."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "couples interested in relationship enhancement through AI"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Maia'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```