# Malloc Inc Brand Identity

A complete profile of **Malloc Inc**'s visual system — colors, typography, components, and personality — extracted from https://mallocprivacy.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/malloc-inc
- Machine-readable JSON: https://characterquilt.com/branding/malloc-inc.json
- Per-page llms.txt: https://characterquilt.com/branding/malloc-inc/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00CAC4 |
| Accent | #00CAC4 |
| Body Font | RegularFont |
| Heading Font | BoldFont |

## Color Palette

- primary: #00CAC4
- secondary: #434A57
- accent: #00CAC4
- background: #121519
- textPrimary: #121519
- link: #576071

## Typography

- primary: RegularFont — https://fonts.google.com/specimen/RegularFont
- heading: BoldFont — https://fonts.google.com/specimen/BoldFont

## Visual Assets

- Logo: https://mallocprivacy.com/assets/img/landing/ios/malloc_full_logo.svg
- Favicon: https://www.mallocprivacy.com/assets/favicon/apple-touch-icon.png?v=2
- Social card (og:image): https://www.mallocprivacy.com/assets/img/og_image.png

## UI Components

- buttonPrimary: background=#00CAC4, textColor=#000000, borderRadius=11.2px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonSecondary: background=#EDF1F5, textColor=#434A57, borderColor=#EDF1F5, borderRadius=12.6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses and individuals concerned with privacy and data security

## Malloc Inc Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **All-in-one privacy and data protection app | Malloc Privacy & Security VPN**
  - Image: https://mallocprivacy.com/assets/img/landing/common/Vector%20Smart%20Object.png
  - Source: https://mallocprivacy.com/vpn/
- **What is Jailbreaking | Blog | Malloc**
  - Image: https://mallocprivacy.com/assets/img/landing/blog-malloc/jailbreaking.webp
  - Source: https://www.mallocprivacy.com/blog/what-is-jailbreaking/
- **Malloc Privacy Weekly. Welcome to Malloc Privacy Weekly, where… | by Malloc  | Malloc**
  - Image: https://miro.medium.com/1*vfS81ulP_JtD29yEzMOmVw.png
  - Source: https://blog.mallocprivacy.com/malloc-privacy-weekly-24bca81d6c10
- **Know where your apps send data | Blog| Malloc**
  - Image: https://www.mallocprivacy.com/assets/img/landing/blog-malloc/finally.webp
  - Source: https://www.mallocprivacy.com/blog/apps-send-data/
- **Online privacy & mobile security for Android | Malloc Privacy & Security VPN**
  - Image: https://www.mallocprivacy.com/assets/img/landing/android/Clay%20android%20&%20ipad%20Mockup%20(1).png
  - Source: https://www.mallocprivacy.com/mobile-security/android/
- **Malloc Privacy Weekly. The latest edition of the Malloc… | by Malloc |  Malloc**
  - Image: https://miro.medium.com/1*kaKh_ZL0n1CDnN0ckmjGag.png
  - Source: https://blog.mallocprivacy.com/malloc-privacy-weekly-e6054c959a0c

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "RegularFont",
      "role": "body"
    },
    {
      "family": "BoldFont",
      "role": "heading"
    },
    {
      "family": "BlackFont",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#00CAC4",
    "secondary": "#434A57",
    "accent": "#00CAC4",
    "background": "#121519",
    "textPrimary": "#121519",
    "link": "#576071"
  },
  "typography": {
    "fontFamilies": {
      "primary": "RegularFont",
      "heading": "BoldFont"
    },
    "fontStacks": {
      "heading": [
        "BlackFont"
      ],
      "body": [
        "RegularFont"
      ],
      "paragraph": [
        "RegularFont"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "60.48px",
      "body": "19.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#00CAC4",
      "textColor": "#000000",
      "borderRadius": "11.2px",
      "borderRadiusCorners": {
        "topLeft": "11.2px",
        "topRight": "11.2px",
        "bottomRight": "11.2px",
        "bottomLeft": "11.2px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#EDF1F5",
      "textColor": "#434A57",
      "borderColor": "#EDF1F5",
      "borderRadius": "12.6px",
      "borderRadiusCorners": {
        "topLeft": "12.6px",
        "topRight": "12.6px",
        "bottomRight": "12.6px",
        "bottomLeft": "12.6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://mallocprivacy.com/assets/img/landing/ios/malloc_full_logo.svg",
    "favicon": "https://www.mallocprivacy.com/assets/favicon/apple-touch-icon.png?v=2",
    "ogImage": "https://www.mallocprivacy.com/assets/img/og_image.png",
    "logoHref": "/",
    "logoAlt": "Malloc Privacy Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page. It matches the brand name 'Malloc' and links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Sign In",
      "reasoning": "Button #2 uses the vibrant brand color #00CAC4, which is a strong indicator of a primary call-to-action. The text 'Sign In' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "Button #0 has a different background color (#EDF1F5) and serves a supportive role with the text 'Contact us', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and individuals concerned with privacy and data security"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page. It matches the brand name 'Malloc' and links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```