# Manatee Brand Identity

A complete profile of **Manatee**'s visual system — colors, typography, components, and personality — extracted from https://www.trymanatee.com/?utm_source=bookface. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/manatee
- Machine-readable JSON: https://characterquilt.com/branding/manatee.json
- Per-page llms.txt: https://characterquilt.com/branding/manatee/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4285F4 |
| Accent | #1A73E8 |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #4285F4
- secondary: #B4CEF9
- accent: #1A73E8
- background: #FFFFFF
- textPrimary: #1A73E8
- link: #1A73E8

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## UI Components

- buttonPrimary: background=#1A73E8, textColor=#FFFFFF, borderRadius=20px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: unknown

## Manatee Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **GEICO TV Spot, 'Manatee Shirts' - iSpot**
  - Image: https://images-cdn.ispot.tv/ad/wx0r/default-large.jpg
  - Source: https://www.ispot.tv/ad/wx0r/geico-manatees
- **Saving Florida Manatees | The Nature Conservancy**
  - Image: https://natureconservancy-h.assetsadobe.com/is/image/content/dam/tnc/nature/en/photos/f/l/FL-Impact-Report-2025-front.jpeg?crop=0%2C11%2C1156%2C867&wid=640&hei=480&scl=1.80625
  - Source: https://www.nature.org/en-us/about-us/where-we-work/united-states/florida/stories-in-florida/saving-manatees-through-springs-restoration/
- **Landing Page Screens - Manatee Energy by tubik on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/44304359/file/63139b624c1101e1aca7c76312b82051.png?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/26339635-Landing-Page-Screens-Manatee-Energy
- **Save the Manatees—No Wrapping Paper Required! | Save the Manatee Club**
  - Image: https://savethemanatee.org/wp-content/uploads/2024/08/blobid2_1720794056115.jpg
  - Source: https://savethemanatee.org/save-the-manatees-no-wrapping-paper-required/
- **Ocean Animals Report MANATEES manatee Florida by Teacher Treasure Hunter**
  - Image: https://ecdn.teacherspayteachers.com/cdn-cgi/image/format=avif,quality=70,onerror=redirect/thumbitem/Ocean-Animals-Report-MANATEES-manatee-Florida-7183652-1686702807/750f-7183652-2.jpg
  - Source: https://www.teacherspayteachers.com/Product/Ocean-Animals-Report-MANATEES-manatee-Florida-7183652

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4285F4",
    "secondary": "#B4CEF9",
    "accent": "#1A73E8",
    "background": "#FFFFFF",
    "textPrimary": "#1A73E8",
    "link": "#1A73E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "24px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A73E8",
      "textColor": "#FFFFFF",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Reload",
      "reasoning": "The 'Reload' button uses a vibrant blue color (#1A73E8), which is a strong indicator of a primary call-to-action due to its prominence and action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```