# MantleBio Brand Identity

A complete profile of **MantleBio**'s visual system — colors, typography, components, and personality — extracted from https://www.mantlebio.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mantlebio
- Machine-readable JSON: https://characterquilt.com/branding/mantlebio.json
- Per-page llms.txt: https://characterquilt.com/branding/mantlebio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EDEADE |
| Accent | #A2A8FF |
| Body Font | FK Grotesk Regular |
| Heading Font | FK Grotesk Medium |

## Color Palette

- primary: #EDEADE
- secondary: #A2A8FF
- accent: #A2A8FF
- background: #222C32
- textPrimary: #222C32
- link: #222C32

## Typography

- primary: FK Grotesk Regular — https://fonts.google.com/specimen/FK+Grotesk+Regular
- heading: FK Grotesk Medium — https://fonts.google.com/specimen/FK+Grotesk+Medium

## Visual Assets

- Logo: 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- Favicon: https://framerusercontent.com/images/0BCVXh9qzsSzYw2iVsqBbj2Zkc.png
- Social card (og:image): https://framerusercontent.com/images/zOgrJSohTBhpe58NoAde15Xk.png

## UI Components

- buttonPrimary: background=#A2A8FF, textColor=#0000EE, borderRadius=11px, shadow=none
- buttonSecondary: background=#EDEADE, textColor=#0000EE, borderRadius=20px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals

## MantleBio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Intro to Bioinformatics Engineering, Part 2: Docker**
  - Image: https://substack-post-media.s3.amazonaws.com/public/images/0746ed6b-cbdf-4d33-85a0-6e2f385dc3a7_1456x1048.png
  - Source: https://blog.mantlebio.com/p/intro-to-bioinformatics-engineering-681
- **Cloud Computing for Life Science: The Way Forward**
  - Image: https://substack-post-media.s3.amazonaws.com/public/images/c2ff39a8-88bb-408b-97e6-25e9cf828fcd_5824x4192.png
  - Source: https://blog.mantlebio.com/p/cloud-computing-for-life-science
- **Designing for Life Science – from 0 to 1**
  - Image: https://substackcdn.com/image/fetch/$s_!8G-w!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5985a01a-7bf5-4613-9805-98c927c0ff0c_1596x1042.png
  - Source: https://blog.mantlebio.com/p/designing-for-life-science-from-0
- **Intro to Bioinformatics Engineering, Part 1: The Purpose of Pipelines**
  - Image: https://substack-post-media.s3.amazonaws.com/public/images/6e8c3265-259a-4c66-834c-c9b631be1b41_5824x4192.png
  - Source: https://blog.mantlebio.com/p/intro-to-bioinformatics-engineering
- **Intro to Bioinformatics Engineering, Part 2: Docker**
  - Image: https://substackcdn.com/image/fetch/$s_!5o8S!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Fmantlebio.substack.com%2Fapi%2Fv1%2Fpost_preview%2F145417898%2Ftwitter.jpg%3Fversion%3D4
  - Source: https://blog.mantlebio.com/p/intro-to-bioinformatics-engineering-681
- **Designing for Life Science – from 0 to 1**
  - Image: https://substackcdn.com/image/fetch/$s_!klhL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F06889841-0cb3-4dec-b5ac-c1f3510de5ec_5760x3660.png
  - Source: https://blog.mantlebio.com/p/designing-for-life-science-from-0

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "FK Grotesk Medium",
      "role": "heading"
    },
    {
      "family": "FK Grotesk Regular",
      "role": "body"
    },
    {
      "family": "FK Roman Standard Medium",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#EDEADE",
    "secondary": "#A2A8FF",
    "accent": "#A2A8FF",
    "background": "#222C32",
    "textPrimary": "#222C32",
    "link": "#222C32"
  },
  "typography": {
    "fontFamilies": {
      "primary": "FK Grotesk Regular",
      "heading": "FK Grotesk Medium"
    },
    "fontStacks": {
      "heading": [
        "FK Grotesk Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "FK Grotesk Medium",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "24px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#A2A8FF",
      "textColor": "#0000EE",
      "borderRadius": "11px",
      "borderRadiusCorners": {
        "topLeft": "11px",
        "topRight": "11px",
        "bottomRight": "11px",
        "bottomLeft": "11px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EDEADE",
      "textColor": "#0000EE",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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