# MarcoPolo Brand Identity

A complete profile of **MarcoPolo**'s visual system — colors, typography, components, and personality — extracted from https://tools.marcopolomedia.pk. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/marcopolo
- Machine-readable JSON: https://characterquilt.com/branding/marcopolo.json
- Per-page llms.txt: https://characterquilt.com/branding/marcopolo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #293A4A |
| Accent | #293A4A |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #293A4A
- accent: #293A4A
- background: #FFFFFF
- textPrimary: #2F3230
- link: #293A4A

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## MarcoPolo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Marcopolo launches new advertising campaign - Marcopolo - Revista Viajante**
  - Image: https://viajante.marcopolo.com.br/wp-content/uploads/2020/02/miniatura-campanha-1.jpg
  - Source: https://viajante.marcopolo.com.br/en/noticias/marcopolo-launches-new-advertising-campaign/
- **Hunter Biden Marco Polo : digitalfolklore : Free Download, Borrow, and  Streaming : Internet Archive**
  - Image: https://archive.org/download/hb-138-139_202210/HB-136-7.png
  - Source: https://archive.org/details/hb-138-139_202210
- **Login**
  - Image: https://cdn.prod.website-files.com/64ba9d661761b2a34a7dca4d/6538e0e57e650c1c86147162_MPfE_Sub_A.png
  - Source: https://www.marcopololearning.com/login
- **W.C.E.- Marcopolo Evolution (1949 - 2022)**
  - Image: https://i.ytimg.com/vi/rYQLYSrPGRo/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=rYQLYSrPGRo
- **Marcopolo posts fourth consecutive year of record results, exports up 31% -  Sustainable Bus**
  - Image: https://www.sustainable-bus.com/wp-content/uploads/2026/03/26022026-Marcopolo-resultados_1.jpg
  - Source: https://www.sustainable-bus.com/news/marcopolo-results-2025/
- **MarcoPolo Learning**
  - Image: https://cdn.prod.website-files.com/64ba9d661761b2a34a7dca4d/65541a16557c8b888d0c9b3b_Spider%20Monkey%20Modified.png
  - Source: https://www.marcopololearning.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "count": 3
    },
    {
      "family": "Helvetica",
      "count": 3
    },
    {
      "family": "sans-serif",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#293A4A",
    "accent": "#293A4A",
    "background": "#FFFFFF",
    "textPrimary": "#2F3230",
    "link": "#293A4A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "heading": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```