# MarkIt Brand Identity

A complete profile of **MarkIt**'s visual system — colors, typography, components, and personality — extracted from https://markittrade.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/markit
- Machine-readable JSON: https://characterquilt.com/branding/markit.json
- Per-page llms.txt: https://characterquilt.com/branding/markit/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #16A34A |
| Accent | #FF6600 |
| Body Font | Montserrat |
| Heading Font | Montserrat |

## Color Palette

- primary: #16A34A
- accent: #FF6600
- background: #FFFFFF
- textPrimary: #1A1A1A
- link: #FF6600

## Typography

- primary: Montserrat — https://fonts.google.com/specimen/Montserrat
- heading: Montserrat — https://fonts.google.com/specimen/Montserrat

## Visual Assets

- Logo: https://markittrade.com/logo.png
- Favicon: https://markittrade.com/logo.ico
- Social card (og:image): /logo.png

## UI Components

- input: background=transparent, textColor=#1A1A1A, borderColor=#EBEBEB, borderRadius=0px, shadow=none
- buttonPrimary: background=#FF6600, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFF7F0, textColor=#484848, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals in global trade compliance

## MarkIt Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **MarkIt - The Data Layer for Global Trade Compliance**
  - Image: https://markittrade.com/logo.png
  - Source: https://markittrade.com/
- **MarkitAds**
  - Image: https://markitads.com/wp-content/uploads/2025/07/MarkitAdsBlack-1024x327.png
  - Source: https://markitads.com/
- **REPORTING & DATA EXPORT – MARKIT**
  - Image: https://www.markit.eu/ww/en/ContentImage.ashx/49ko/736a9617-693f-4c6e-ae90-525bd7afd999/Reporting-and-data-export_1_500x355.png
  - Source: https://www.markit.eu/ww/en/f-49ko/reporting-data-export
- **Markit - Digital Agency responsive WordPress Theme**
  - Image: https://s.tmimgcdn.com/scr/800x500/245600/markit-digital-agency-responsive-wordpress-theme_245668-original.jpg
  - Source: https://www.templatemonster.com/wordpress-themes/markit-digital-agency-responsive-wordpress-theme-245668.html?srsltid=AfmBOoqDrILaoicqrZ227wrXMHvrJKyi5VmnJ63Lz9YpkJ4FLYXD5ExE
- **5 Key IHS Markit Report Takeaways & Reflections - ARRAY Technologies**
  - Image: https://arraytechinc.com/wp-content/uploads/2021/09/Array-Perspectives-SEO-Images5-Key-IHS-Markit-Report-Takeaways-Reflections-.jpg
  - Source: https://arraytechinc.com/blog/5-key-ihs-markit-report-takeaways-reflections-2/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#16A34A",
    "accent": "#FF6600",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A1A",
    "link": "#FF6600"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Montserrat",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "1px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1A1A1A",
      "borderColor": "#EBEBEB",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF6600",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFF7F0",
      "textColor": "#484848",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://markittrade.com/logo.png",
    "favicon": "https://markittrade.com/logo.ico",
    "ogImage": "/logo.png",
    "logoAlt": "MarkIt Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'MarkIt'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join Waitlist",
      "reasoning": "Button #0 'Join Waitlist' uses a vibrant brand color (#FF6600) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "03Enterprise IntegrationSeamless API integration with your existing ERP systems. Deploy in weeks, no",
      "reasoning": "Button #1 has a different background color (#FFF7F0) and serves as a secondary informational button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals in global trade compliance"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'MarkIt'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```