{ "name": "Mars Auto", "slug": "mars-auto", "domain": "https://marsauto.com", "sources": [ "yc" ], "branding": { "colorScheme": "dark", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#6B7280", "accent": "#9CA3AF", "background": "#000000", "textPrimary": "#FFFFFF", "link": "#9CA3AF" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter" ], "body": [ "Inter" ], "paragraph": [ "Inter" ] }, "fontSizes": { "h1": "56px", "h2": "48px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderColor": "#E5E7EB", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://marsauto.com/assets/marsauto_logo.png", "favicon": "https://marsauto.com/icon.png?2921475efba567a4", "ogImage": null, "logoHref": "/", "logoAlt": "Logo image" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mars Auto'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Learn more", "reasoning": "The button labeled 'Learn more' is likely the primary CTA as it encourages user engagement and exploration of the site, which is a common primary action." }, "secondary": { "index": 0, "text": "Watch the driving video", "reasoning": "The button labeled 'Watch the driving video' serves as a secondary action, providing additional content without being the main focus." }, "confidence": 0.8 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy individuals interested in automotive technology" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.8, "colors": 0.9, "overall": 0.8500000000000001 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mars Auto'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mars-auto/e7fceac35a.webp", "alt": "High-speed self-driving truck is hard | by Cong Jie | Mars Auto", "source_url": "https://blog.marsauto.com/high-speed-self-driving-truck-is-hard-38b1d4162e86", "image_url": "https://miro.medium.com/1*HORhZ0TQNckbVmAt-CCqGA.jpeg", "width": 4240, "height": 2832, "bytes": 1147319, "query": "site:marsauto.com", "query_suffix": "site:marsauto.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mars-auto/a262032022.webp", "alt": "Mars Auto", "source_url": "https://blog.marsauto.com/", "image_url": "https://miro.medium.com/v2/resize:fit:1320/format:webp/1*ABpMLXF6WE7h_7j7Mt_4TA.jpeg", "width": 1320, "height": 754, "bytes": 136700, "query": "site:marsauto.com blog", "query_suffix": "site:marsauto.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mars-auto/f258e645b7.webp", "alt": "Introducing the Mars Challenge. Mars Auto is hiring. | by Ilsu Park | Mars Auto", "source_url": "https://blog.marsauto.com/introducing-the-mars-challenge-fc84c5afafbe", "image_url": "https://miro.medium.com/1*phKTrbX3Qm4PpJDIkyU6pg.jpeg", "width": 4032, "height": 3024, "bytes": 1520216, "query": "site:marsauto.com", "query_suffix": "site:marsauto.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mars-auto/001dfe7b82.webp", "alt": "Mars Auto", "source_url": "https://marsauto.com/technology", "image_url": "https://marsauto.com/assets/korea_map.jpg", "width": 1472, "height": 1465, "bytes": 424518, "query": "site:marsauto.com", "query_suffix": "site:marsauto.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mars-auto/55c90469b7.webp", "alt": "Announcing our Series A round. Today we're excited to announce our… | by Gyuri Im | Mars Auto", "source_url": "https://blog.marsauto.com/announcing-our-series-a-round-b43a4550ee42", "image_url": "https://miro.medium.com/v2/resize:fit:1358/format:webp/1*m7FvCUs0GfPf9Q5IPWF1Bw.jpeg", "width": 1358, "height": 1358, "bytes": 256370, "query": "site:marsauto.com", "query_suffix": "site:marsauto.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/mars-auto/62b1d6e18c.webp", "alt": "Superhuman fuel-efficient self-driving | by Cong Jie | Mars Auto", "source_url": "https://blog.marsauto.com/superhuman-fuel-efficient-self-driving-ce937e433470", "image_url": "https://miro.medium.com/1*ABpMLXF6WE7h_7j7Mt_4TA.jpeg", "width": 1792, "height": 1024, "bytes": 251355, "query": "site:marsauto.com", "query_suffix": "site:marsauto.com" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/mars-auto", "agent_instructions": "You are designing or implementing in Mars Auto's brand identity.\n\n# Brand profile\n- Company: Mars Auto\n- Source: https://marsauto.com\n- Color scheme: dark\n\n# Colors\n- primary: #6B7280\n- accent: #9CA3AF\n- background: #000000\n- textPrimary: #FFFFFF\n- link: #9CA3AF\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#E5E7EB, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: tech-savvy individuals interested in automotive technology\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/mars-auto.json", "page_markdown": "# Mars Auto Brand Identity\n\nA complete profile of **Mars Auto**'s visual system — colors, typography, components, and personality — extracted from https://marsauto.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/mars-auto\n- Machine-readable JSON: https://characterquilt.com/branding/mars-auto.json\n- Per-page llms.txt: https://characterquilt.com/branding/mars-auto/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #6B7280 |\n| Accent | #9CA3AF |\n| Body Font | Inter |\n| Heading Font | Inter |\n\n## Color Palette\n\n- primary: #6B7280\n- accent: #9CA3AF\n- background: #000000\n- textPrimary: #FFFFFF\n- link: #9CA3AF\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter — https://fonts.google.com/specimen/Inter\n\n## Visual Assets\n\n- Logo: https://marsauto.com/assets/marsauto_logo.png\n- Favicon: https://marsauto.com/icon.png?2921475efba567a4\n\n## UI Components\n\n- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#E5E7EB, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: tech-savvy individuals interested in automotive technology\n\n## Mars Auto Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **High-speed self-driving truck is hard | by Cong Jie | Mars Auto**\n - Image: https://miro.medium.com/1*HORhZ0TQNckbVmAt-CCqGA.jpeg\n - Source: https://blog.marsauto.com/high-speed-self-driving-truck-is-hard-38b1d4162e86\n- **Mars Auto**\n - Image: https://miro.medium.com/v2/resize:fit:1320/format:webp/1*ABpMLXF6WE7h_7j7Mt_4TA.jpeg\n - Source: https://blog.marsauto.com/\n- **Introducing the Mars Challenge. Mars Auto is hiring. | by Ilsu Park | Mars Auto**\n - Image: https://miro.medium.com/1*phKTrbX3Qm4PpJDIkyU6pg.jpeg\n - Source: https://blog.marsauto.com/introducing-the-mars-challenge-fc84c5afafbe\n- **Mars Auto**\n - Image: https://marsauto.com/assets/korea_map.jpg\n - Source: https://marsauto.com/technology\n- **Announcing our Series A round. Today we're excited to announce our… | by Gyuri Im | Mars Auto**\n - Image: https://miro.medium.com/v2/resize:fit:1358/format:webp/1*m7FvCUs0GfPf9Q5IPWF1Bw.jpeg\n - Source: https://blog.marsauto.com/announcing-our-series-a-round-b43a4550ee42\n- **Superhuman fuel-efficient self-driving | by Cong Jie | Mars Auto**\n - Image: https://miro.medium.com/1*ABpMLXF6WE7h_7j7Mt_4TA.jpeg\n - Source: https://blog.marsauto.com/superhuman-fuel-efficient-self-driving-ce937e433470\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"dark\",\n \"fonts\": [\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#6B7280\",\n \"accent\": \"#9CA3AF\",\n \"background\": \"#000000\",\n \"textPrimary\": \"#FFFFFF\",\n \"link\": \"#9CA3AF\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Inter\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Inter\"\n ],\n \"body\": [\n \"Inter\"\n ],\n \"paragraph\": [\n \"Inter\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"56px\",\n \"h2\": \"48px\",\n \"body\": \"20px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#000000\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": \"#E5E7EB\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"https://marsauto.com/assets/marsauto_logo.png\",\n \"favicon\": \"https://marsauto.com/icon.png?2921475efba567a4\",\n \"ogImage\": null,\n \"logoHref\": \"/\",\n \"logoAlt\": \"Logo image\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mars Auto'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 2,\n \"text\": \"Learn more\",\n \"reasoning\": \"The button labeled 'Learn more' is likely the primary CTA as it encourages user engagement and exploration of the site, which is a common primary action.\"\n },\n \"secondary\": {\n \"index\": 0,\n \"text\": \"Watch the driving video\",\n \"reasoning\": \"The button labeled 'Watch the driving video' serves as a secondary action, providing additional content without being the main focus.\"\n },\n \"confidence\": 0.8\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"tech-savvy individuals interested in automotive technology\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.8,\n \"colors\": 0.9,\n \"overall\": 0.8500000000000001\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mars Auto'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }