# Mars Auto Brand Identity

A complete profile of **Mars Auto**'s visual system — colors, typography, components, and personality — extracted from https://marsauto.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mars-auto
- Machine-readable JSON: https://characterquilt.com/branding/mars-auto.json
- Per-page llms.txt: https://characterquilt.com/branding/mars-auto/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #9CA3AF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #6B7280
- accent: #9CA3AF
- background: #000000
- textPrimary: #FFFFFF
- link: #9CA3AF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://marsauto.com/assets/marsauto_logo.png
- Favicon: https://marsauto.com/icon.png?2921475efba567a4

## UI Components

- buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#E5E7EB, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in automotive technology

## Mars Auto Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **High-speed self-driving truck is hard | by Cong Jie | Mars Auto**
  - Image: https://miro.medium.com/1*HORhZ0TQNckbVmAt-CCqGA.jpeg
  - Source: https://blog.marsauto.com/high-speed-self-driving-truck-is-hard-38b1d4162e86
- **Mars Auto**
  - Image: https://miro.medium.com/v2/resize:fit:1320/format:webp/1*ABpMLXF6WE7h_7j7Mt_4TA.jpeg
  - Source: https://blog.marsauto.com/
- **Introducing the Mars Challenge. Mars Auto is hiring. | by Ilsu Park | Mars  Auto**
  - Image: https://miro.medium.com/1*phKTrbX3Qm4PpJDIkyU6pg.jpeg
  - Source: https://blog.marsauto.com/introducing-the-mars-challenge-fc84c5afafbe
- **Mars Auto**
  - Image: https://marsauto.com/assets/korea_map.jpg
  - Source: https://marsauto.com/technology
- **Announcing our Series A round. Today we're excited to announce our… | by  Gyuri Im | Mars Auto**
  - Image: https://miro.medium.com/v2/resize:fit:1358/format:webp/1*m7FvCUs0GfPf9Q5IPWF1Bw.jpeg
  - Source: https://blog.marsauto.com/announcing-our-series-a-round-b43a4550ee42
- **Superhuman fuel-efficient self-driving | by Cong Jie | Mars Auto**
  - Image: https://miro.medium.com/1*ABpMLXF6WE7h_7j7Mt_4TA.jpeg
  - Source: https://blog.marsauto.com/superhuman-fuel-efficient-self-driving-ce937e433470

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "accent": "#9CA3AF",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#E5E7EB",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://marsauto.com/assets/marsauto_logo.png",
    "favicon": "https://marsauto.com/icon.png?2921475efba567a4",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo image"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mars Auto'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Learn more",
      "reasoning": "The button labeled 'Learn more' is likely the primary CTA as it encourages user engagement and exploration of the site, which is a common primary action."
    },
    "secondary": {
      "index": 0,
      "text": "Watch the driving video",
      "reasoning": "The button labeled 'Watch the driving video' serves as a secondary action, providing additional content without being the main focus."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in automotive technology"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Mars Auto'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```