# Mastra Brand Identity A complete profile of **Mastra**'s visual system — colors, typography, components, and personality — extracted from https://mastra.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/mastra - Machine-readable JSON: https://characterquilt.com/branding/mastra.json - Per-page llms.txt: https://characterquilt.com/branding/mastra/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #18FB6F | | Accent | #18FB6F | | Body Font | greed | | Heading Font | greed | ## Color Palette - primary: #18FB6F - accent: #18FB6F - background: #020202 - textPrimary: #FFFFFF - link: #18FB6F ## Typography - primary: greed — https://fonts.google.com/specimen/greed - heading: greed — https://fonts.google.com/specimen/greed ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20131%2032%22%20width%3D%22110%22%20height%3D%2223%22%20aria-hidden%3D%22true%22%20class%3D%22w-22%20text-white%20md%3Aw-30%20md%3Ah-8%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M5%2017.3a4.5%204.5%200%201%201%200%209%204.5%204.5%200%200%201%200-9m5.9-11.6a4.5%204.5%200%200%201%204.4%205.4c-.3%201.4-.6%203%20.2%204.2l1.3%201.9.3.2.3-.2%201.3-1.9c.8-1.2.5-2.7.2-4.1a4.5%204.5%200%201%201%208.8.1c-.3%201.3-.6%202.7%200%203.9l1.3%202v.1a4.5%204.5%200%201%201-4.3%203.4c.3-1.3.6-2.7%200-3.9l-1.2-2h-.2L22%2016.5c-.8%201.2-.5%202.8-.2%204.2a4.5%204.5%200%201%201-8.8.3q.5-2-.4-3.8l-.9-1.3q-.9-1.2-2.4-1.6a4.5%204.5%200%200%201%201.6-8.7M56.6%2022v-6.9q0-1-.7-1.7t-1.7-.7q-1.3%200-2.1%201T51%2016v6h-2.8V10.6h2.9v2.2q.6-1%201.6-1.8%201-.6%202.5-.7%201.2%200%202.3.7t1.5%201.8q.6-1.2%201.7-1.8a5%205%200%200%201%202.5-.7q2%200%203.1%201.2%201.3%201.2%201.3%203.2V22h-3v-6.6q0-1.4-.6-2t-1.7-.7q-1.2%200-2.1.9t-.9%202.3V22zm18.6.3q-1.5%200-3-.7a6%206%200%200%201-2-2.2q-.7-1.5-.7-3%200-1.8.7-3.2a6%206%200%200%201%205-3q1.4%200%202.6.7t1.8%201.6v-1.9h3V22h-3v-2q-.6%201.2-1.8%201.8-1.2.5-2.6.5M76%2020q1.6%200%202.6-1t1-2.7-1-2.7-2.6-1-2.6%201-1%202.7%201%202.7%202.6%201m14%202.3a7%207%200%200%201-4.1-1q-1.5-1.2-1.6-3L87%2018q0%201%20.8%201.6t2.2.7a3%203%200%200%200%201.7-.5q.7-.4.7-1a1%201%200%200%200-.6-1l-1.4-.6-3.8-.9q-.8-.3-1.4-.9t-.6-1.7q0-1.6%201.4-2.6t3.8-1%203.6%201a3%203%200%200%201%201.6%202.5l-2.8.1q0-.6-.6-1.2t-1.8-.5q-1%200-1.7.4t-.6%201%20.6%201l1.5.4%203.7.9q.8.3%201.5%201%20.5.6.5%201.7%200%201.8-1.4%202.8-1.5%201-4%201m12.6%200q-1.9%200-3-1a4%204%200%200%201-1.2-2.8v-5.7h-2.5v-2.2h2.5V7.2h2.9v3.4h3.7v2.2h-3.7V18q0%201%20.4%201.4.5.5%201.3.5l1-.2.9-.6.4%202.4q-.3.3-1.1.5-.7.2-1.6.2m4.3-.3V10.6h2.9V13q.5-1.2%201.5-2a4%204%200%200%201%204.2-.4l-.3%202.8-.9-.4-1-.2-1%20.2q-.7.2-1.2.6t-1%201.2q-.3.7-.3%202V22zm14.7.3q-1.6%200-3-.7a6%206%200%200%201-2-2.2q-.8-1.5-.8-3%200-1.8.7-3.2a6%206%200%200%201%205-3q1.5%200%202.6.7t1.9%201.6v-1.9h2.9V22h-3v-2q-.6%201.2-1.8%201.8-1.1.5-2.5.5m.7-2.3q1.6%200%202.6-1t1-2.7-1-2.7-2.6-1-2.6%201-1%202.7%201%202.7%202.6%201%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://mastra.ai/favicon/new-brand/favicon.ico - Social card (og:image): https://mastra.ai/api/og/page?title=TypeScript%20AI%20Agent%20Framework%20%26%20Platform ## UI Components - buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=10px, shadow=none - buttonSecondary: background=#1A1A1A, textColor=#F5F5F5, borderRadius=10px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech enthusiasts ## Mastra Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Announcing our $13m seed round from YC, pg, Gradient, Amjad, Guillermo, Balaji, and 120+ others - Mastra Blog** - Image: https://mastra.ai/images/blog/seed-round/coalition.png - Source: https://mastra.ai/blog/seed-round - **Announcing our new logo and brand - Mastra Blog** - Image: https://mastra.ai/images/blog/rebrand/mastrawebsite.jpeg - Source: https://mastra.ai/blog/rebrand - **Announcing Metrics and Logs - Mastra Blog** - Image: https://mastra.ai/images/blog/announcing-metrics/studio-logs.png - Source: https://mastra.ai/blog/announcing-studio-metrics - **Mastra Blog: AI Agents, Workflows, and TypeScript Engineering | Mastra** - Image: https://mastra.ai/api/og/page?title=Blog - Source: https://mastra.ai/blog - **How Index Built an AI-First Data Analytics Platform with Mastra - Mastra Blog** - Image: https://mastra.ai/images/blog/index-case-study/index-hompage.png - Source: https://mastra.ai/blog/index-case-study - **Building workflows with Mastra | Mastra Blog** - Image: https://mastra.ai/api/og/blog?title=Building+workflows+with+Mastra&author=Abhi+Aiyer&authorImage=abhi.png&date=Jan+13%2C+2025&category=foundations - Source: https://mastra.ai/blog/building-workflows ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "greed", "role": "unknown" } ], "colors": { "primary": "#18FB6F", "accent": "#18FB6F", "background": "#020202", "textPrimary": "#FFFFFF", "link": "#18FB6F" }, "typography": { "fontFamilies": { "primary": "greed", "heading": "greed" }, "fontStacks": { "heading": [ "greed", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "greed" ], "paragraph": [ "greed", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "68px", "h2": "54px", "body": "12.5px" } }, "spacing": { "baseUnit": 12, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#FFFFFF", "textColor": "#000000", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonSecondary": { "background": "#1A1A1A", "textColor": "#F5F5F5", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20131%2032%22%20width%3D%22110%22%20height%3D%2223%22%20aria-hidden%3D%22true%22%20class%3D%22w-22%20text-white%20md%3Aw-30%20md%3Ah-8%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M5%2017.3a4.5%204.5%200%201%201%200%209%204.5%204.5%200%200%201%200-9m5.9-11.6a4.5%204.5%200%200%201%204.4%205.4c-.3%201.4-.6%203%20.2%204.2l1.3%201.9.3.2.3-.2%201.3-1.9c.8-1.2.5-2.7.2-4.1a4.5%204.5%200%201%201%208.8.1c-.3%201.3-.6%202.7%200%203.9l1.3%202v.1a4.5%204.5%200%201%201-4.3%203.4c.3-1.3.6-2.7%200-3.9l-1.2-2h-.2L22%2016.5c-.8%201.2-.5%202.8-.2%204.2a4.5%204.5%200%201%201-8.8.3q.5-2-.4-3.8l-.9-1.3q-.9-1.2-2.4-1.6a4.5%204.5%200%200%201%201.6-8.7M56.6%2022v-6.9q0-1-.7-1.7t-1.7-.7q-1.3%200-2.1%201T51%2016v6h-2.8V10.6h2.9v2.2q.6-1%201.6-1.8%201-.6%202.5-.7%201.2%200%202.3.7t1.5%201.8q.6-1.2%201.7-1.8a5%205%200%200%201%202.5-.7q2%200%203.1%201.2%201.3%201.2%201.3%203.2V22h-3v-6.6q0-1.4-.6-2t-1.7-.7q-1.2%200-2.1.9t-.9%202.3V22zm18.6.3q-1.5%200-3-.7a6%206%200%200%201-2-2.2q-.7-1.5-.7-3%200-1.8.7-3.2a6%206%200%200%201%205-3q1.4%200%202.6.7t1.8%201.6v-1.9h3V22h-3v-2q-.6%201.2-1.8%201.8-1.2.5-2.6.5M76%2020q1.6%200%202.6-1t1-2.7-1-2.7-2.6-1-2.6%201-1%202.7%201%202.7%202.6%201m14%202.3a7%207%200%200%201-4.1-1q-1.5-1.2-1.6-3L87%2018q0%201%20.8%201.6t2.2.7a3%203%200%200%200%201.7-.5q.7-.4.7-1a1%201%200%200%200-.6-1l-1.4-.6-3.8-.9q-.8-.3-1.4-.9t-.6-1.7q0-1.6%201.4-2.6t3.8-1%203.6%201a3%203%200%200%201%201.6%202.5l-2.8.1q0-.6-.6-1.2t-1.8-.5q-1%200-1.7.4t-.6%201%20.6%201l1.5.4%203.7.9q.8.3%201.5%201%20.5.6.5%201.7%200%201.8-1.4%202.8-1.5%201-4%201m12.6%200q-1.9%200-3-1a4%204%200%200%201-1.2-2.8v-5.7h-2.5v-2.2h2.5V7.2h2.9v3.4h3.7v2.2h-3.7V18q0%201%20.4%201.4.5.5%201.3.5l1-.2.9-.6.4%202.4q-.3.3-1.1.5-.7.2-1.6.2m4.3-.3V10.6h2.9V13q.5-1.2%201.5-2a4%204%200%200%201%204.2-.4l-.3%202.8-.9-.4-1-.2-1%20.2q-.7.2-1.2.6t-1%201.2q-.3.7-.3%202V22zm14.7.3q-1.6%200-3-.7a6%206%200%200%201-2-2.2q-.8-1.5-.8-3%200-1.8.7-3.2a6%206%200%200%201%205-3q1.5%200%202.6.7t1.9%201.6v-1.9h2.9V22h-3v-2q-.6%201.2-1.8%201.8-1.1.5-2.5.5m.7-2.3q1.6%200%202.6-1t1-2.7-1-2.7-2.6-1-2.6%201-1%202.7%201%202.7%202.6%201%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://mastra.ai/favicon/new-brand/favicon.ico", "ogImage": "https://mastra.ai/api/og/page?title=TypeScript%20AI%20Agent%20Framework%20%26%20Platform", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 9, "text": "Sign Up", "reasoning": "Button #3 ('Sign Up') is the primary CTA due to its action-oriented text and contrasting white background, making it stand out against the dark theme." }, "secondary": { "index": 18, "text": "Login", "reasoning": "Button #2 ('Login') serves as a secondary action with a different dark background, complementing the primary CTA." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech enthusiasts" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```