# matagora Brand Identity A complete profile of **matagora**'s visual system — colors, typography, components, and personality — extracted from https://www.matagora.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/matagora - Machine-readable JSON: https://characterquilt.com/branding/matagora.json - Per-page llms.txt: https://characterquilt.com/branding/matagora/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #27684A | | Accent | #27684A | | Body Font | Liter | | Heading Font | Liter | ## Color Palette - primary: #27684A - secondary: #1F332A - accent: #27684A - background: #FCFAF6 - textPrimary: #1A472A - link: #1A472A ## Typography - primary: Liter — https://fonts.google.com/specimen/Liter - heading: Liter — https://fonts.google.com/specimen/Liter ## Visual Assets - Logo: https://matagora.com/cdn/shop/files/matagora-logo-transparent-green_2.png?v=1769184117&width=224 - Favicon: https://matagora.com/cdn/shop/files/logo-new-green-transparent_1.png?crop=center&height=32&v=1768940418&width=32 - Social card (og:image): http://matagora.com/cdn/shop/files/matagora-logo-transparent-green_2.png?v=1769184117 ## UI Components - input: background=#FCFAF6, textColor=#FFFFFF, borderColor=#DFE0E1, borderRadius=8px, shadow=none - buttonPrimary: background=#27684A, textColor=#FFFFFF, borderRadius=12px, shadow=rgba(26, 71, 42, 0.2) 0px 4px 12px 0px - buttonSecondary: background=#FFFFFF, textColor=#27684A, borderColor=#27684A, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses looking for Shopify migration and POS support ## matagora Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Case Studies – Chris from Matagora** - Image: http://matagora.com/cdn/shop/files/matagora-logo-transparent-green_2.png?v=1769184117 - Source: https://matagora.com/blogs/case-studies - **Matagora blog – Chris from Matagora** - Image: https://matagora.com/cdn/shop/articles/uniforme_exp.png?v=1774459577&width=900 - Source: https://matagora.com/blogs/matagora-blog - **Lightspeed vs Shopify POS: Why SMB Retailers Choose Shopify – Chris from Matagora** - Image: https://matagora.com/cdn/shop/articles/4244e0469e561eb76de5bad30a07551f.webp?v=1769627123&width=3840 - Source: https://matagora.com/blogs/matagora-blog/lightspeed-vs-shopify-why-smb-retailers-are-leaving-lightspeed-for-shopify-pos - **Best Shopify Plus Agencies in Canada (2025 Guide) – Chris from Matagora** - Image: http://matagora.com/cdn/shop/articles/643ee0d26c1ffcf81beb5e17_shopify-plus-partner-dallas-eyeful_f281ac1a-b19b-4da1-a0b9-b7d5bb6ef7da.jpg?v=1770311898 - Source: https://matagora.com/blogs/matagora-blog/top-10-canadian-shopify-plus-agencies - **About Us | Our Story, Mission, Team & Values | Matagora – Chris from Matagora** - Image: https://matagora.com/cdn/shop/files/shelf_photo.jpg?v=1769543206&width=600 - Source: https://matagora.com/pages/about - **How The Refill Shoppe® Increased Sales After Lightspeed to Shopify Migration – Chris from Matagora** - Image: https://matagora.com/cdn/shop/files/refill_photo.jpg?v=1769033854&width=600 - Source: https://matagora.com/blogs/case-studies/how-the-refill-shoppe-r-grew-sales-on-shopify-after-a-full-lightspeed-migration ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Liter", "role": "body" }, { "family": "Arial", "role": "unknown" } ], "colors": { "primary": "#27684A", "secondary": "#1F332A", "accent": "#27684A", "background": "#FCFAF6", "textPrimary": "#1A472A", "link": "#1A472A" }, "typography": { "fontFamilies": { "primary": "Liter", "heading": "Liter" }, "fontStacks": { "heading": [ "Liter", "sans-serif" ], "body": [ "Liter", "sans-serif" ], "paragraph": [ "Liter", "sans-serif" ] }, "fontSizes": { "h1": "80px", "h2": "20px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "10px" }, "components": { "input": { "background": "#FCFAF6", "textColor": "#FFFFFF", "borderColor": "#DFE0E1", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#27684A", "textColor": "#FFFFFF", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgba(26, 71, 42, 0.2) 0px 4px 12px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#27684A", "borderColor": "#27684A", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://matagora.com/cdn/shop/files/matagora-logo-transparent-green_2.png?v=1769184117&width=224", "favicon": "https://matagora.com/cdn/shop/files/logo-new-green-transparent_1.png?crop=center&height=32&v=1768940418&width=32", "ogImage": "http://matagora.com/cdn/shop/files/matagora-logo-transparent-green_2.png?v=1769184117", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Your Free Migration Plan →", "reasoning": "Button #0 has a vibrant green background (#27684A), which is the brand color, and features action-oriented text 'Get Your Free Migration Plan →', making it the primary CTA." }, "secondary": { "index": 3, "text": "View Case Studies", "reasoning": "Button #3 has a different background color (#FFFFFF) and serves as a secondary action with the text 'View Case Studies', making it suitable as a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses looking for Shopify migration and POS support" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the favicon, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```