# Matano Brand Identity

A complete profile of **Matano**'s visual system — colors, typography, components, and personality — extracted from https://www.matano.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/matano
- Machine-readable JSON: https://characterquilt.com/branding/matano.json
- Per-page llms.txt: https://characterquilt.com/branding/matano/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0A49FF |
| Accent | #0A49FF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #0A49FF
- secondary: #0000EE
- accent: #0A49FF
- background: #F0F0F0
- textPrimary: #001A66
- link: #001A66

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://images.ctfassets.net/p30c3sx1she8/12IyzEm5PqMr0dPoSl700j/82464e6f9c9f376ece0497348d254a6e/matano-white.svg
- Favicon: https://www.matanosecurity.com/safari-pinned-tab.svg
- Social card (og:image): https://matanosecurity.com/api/og

## UI Components

- input: background=#FFFFFF, textColor=#001A66, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#0A49FF, textColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderColor=#D2D4D8, borderRadius=10px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: IT professionals and cybersecurity experts

## Matano Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **🔴 $200k as a part-time B2B creator**
  - Image: https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,quality=80,format=auto,onerror=redirect/uploads/asset/file/282914fb-6a25-4435-a499-34df9d911472/Vin_Matano_Featured.png
  - Source: https://www.creatorspotlight.com/p/vin-matano
- **Matano Launches open source SIEM alternative for AWS | Fondo**
  - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/698466fc11f0cb95b8bfb042_686dcb076199dc9f5c389ae9_autosana%2520resize.png
  - Source: https://fondo.com/blog/matano-launches-open-soure-siem-alternative-for-aws
- **This NYC Marathon billboard in BK is incredible 👏🏻**
  - Image: https://pbs.twimg.com/media/GawyZDPWEAALutO.jpg
  - Source: https://x.com/vinmatano/status/1849908958800248914
- **Tetsuro Matano | International AIDS Society (IAS)**
  - Image: https://www.iasociety.org/sites/default/files/2024-07/Tetsuro-Matano.png
  - Source: https://www.iasociety.org/governing-council/tetsuro-matano
- **Matano Launches open source SIEM alternative for AWS | Fondo**
  - Image: https://cdn.prod.website-files.com/691672e8696835fde83bf394/6984753487d868212aea644f_63bc37b269ac27e7616b351f_172aac82-080d-4518-99ae-ea7137cabcac.png
  - Source: https://fondo.com/blog/matano-launches-open-soure-siem-alternative-for-aws

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0A49FF",
    "secondary": "#0000EE",
    "accent": "#0A49FF",
    "background": "#F0F0F0",
    "textPrimary": "#001A66",
    "link": "#001A66"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#001A66",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0A49FF",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderColor": "#D2D4D8",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.ctfassets.net/p30c3sx1she8/12IyzEm5PqMr0dPoSl700j/82464e6f9c9f376ece0497348d254a6e/matano-white.svg",
    "favicon": "https://www.matanosecurity.com/safari-pinned-tab.svg",
    "ogImage": "https://matanosecurity.com/api/og",
    "logoHref": "/",
    "logoAlt": "Matano Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 11,
    "reasoning": "Selected #11 because it is visible, medium-sized, located in the header, and has an alt text matching the brand 'Matano'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join the Waitlist",
      "reasoning": "Button #0 'Join the Waitlist' is the primary CTA due to its vibrant brand color (#0A49FF) and action-oriented text, making it the most prominent call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "Amazon Web Services (AWS)Collect logs from AWS products. AWS is a public cloud vendor offering a sui",
      "reasoning": "Button #4 is selected as secondary because it has a different background color (#FFFFFF) and serves a supportive role with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IT professionals and cybersecurity experts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 11,
        "selectedLogoReasoning": "Selected #11 because it is visible, medium-sized, located in the header, and has an alt text matching the brand 'Matano'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```