# Matter Brand Identity A complete profile of **Matter**'s visual system — colors, typography, components, and personality — extracted from https://getmatter.app. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/matter - Machine-readable JSON: https://characterquilt.com/branding/matter.json - Per-page llms.txt: https://characterquilt.com/branding/matter/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6D7EEC | | Accent | #6D7EEC | | Body Font | Roboto | | Heading Font | MR-Camphor | ## Color Palette - primary: #6D7EEC - secondary: #20243A - accent: #6D7EEC - background: #0D0D0D - textPrimary: #0D0D0D - link: #9FACFF ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: MR-Camphor — https://fonts.google.com/specimen/MR-Camphor ## Visual Assets - Logo: 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- Favicon: https://www.getmatter.com/favicon.ico - Social card (og:image): https://main--matter-website-e45df7.netlify.app/images/og-index.jpg ## UI Components - buttonPrimary: background=#6D7EEC, textColor=#FFFFFF, borderRadius=100px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy professionals ## Matter Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Matter** - Image: https://main--matter-website-e45df7.netlify.app/images/og-index.jpg - Source: https://hq.getmatter.app/terms - **Matter** - Image: https://www.getmatter.com/images/footer-avatars.webp - Source: https://hq.getmatter.app/terms - **States of Matter Activities | States of Matter Research Report** - Image: https://teachsimplecom.s3.us-east-2.amazonaws.com/images/states-of-matter-activities-states-of-matter-research-report/image-1633485870674-1.jpg - Source: https://teachsimple.com/product/states-of-matter-activities-states-of-matter-research-report?srsltid=AfmBOop8usN7zuEkzFXE-jiMwCCo1UjVQQrjUDf8Qm8R7PwpWV3ekbkR - **Matter — Landing Page UI — Web to Figma | Figma** - Image: https://s3-alpha.figma.com/hub/file/5569790023/d9c22794-aba2-4e27-b3cf-c82b3d57009a-cover.png - Source: https://www.figma.com/community/file/1358793738366959804/matter-landing-page-ui-web-to-figma - **Subway showcases value in new 'Size Matter' campaign | QSR Media Australia** - Image: https://www.cmgassets.com/s3fs-public/styles/opengraph/public/2024-04/subway-size-matter.png?h=10ea9aae&itok=BuBMywIw - Source: https://qsrmedia.com.au/marketing/news/subway-showcases-value-in-new-size-matter-campaign - **States of Matter Report with Rubrics** - Image: https://ecdn.teacherspayteachers.com/thumbitem/States-of-Matter-Report-with-Rubrics-1472512-1500875442/original-1472512-1.jpg - Source: https://www.teacherspayteachers.com/Product/States-of-Matter-Report-with-Rubrics-1472512 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Roboto", "role": "body" }, { "family": "MR-Camphor", "role": "heading" } ], "colors": { "primary": "#6D7EEC", "secondary": "#20243A", "accent": "#6D7EEC", "background": "#0D0D0D", "textPrimary": "#0D0D0D", "link": "#9FACFF" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "MR-Camphor" }, "fontStacks": { "heading": [ "MR-Camphor", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Oxygen", "Ubuntu", "Cantarell", "Fira Sans", "Droid Sans", "Helvetica Neue", "sans-serif" ], "paragraph": [ "MR-Camphor", "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica", "Arial", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol" ] }, "fontSizes": { "h1": "32px", "h2": "24px", "body": "22px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "buttonPrimary": { "background": "#6D7EEC", "textColor": "#FFFFFF", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.getmatter.com/favicon.ico", "ogImage": "https://main--matter-website-e45df7.netlify.app/images/og-index.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Matter", "reasoning": "The button with text 'Get Matter' uses the vibrant brand color #6D7EEC, which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to engage with the brand." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available with a different color." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```