# Maven Brand Identity

A complete profile of **Maven**'s visual system — colors, typography, components, and personality — extracted from https://maven.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/maven
- Machine-readable JSON: https://characterquilt.com/branding/maven.json
- Per-page llms.txt: https://characterquilt.com/branding/maven/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #21243E |
| Accent | #1E2542 |
| Body Font | BureauSans |
| Heading Font | BureauSerif |

## Color Palette

- primary: #21243E
- secondary: #1E2542
- accent: #1E2542
- background: #080C28
- textPrimary: #080C28
- link: #080C28

## Typography

- primary: BureauSans — https://fonts.google.com/specimen/BureauSans
- heading: BureauSerif — https://fonts.google.com/specimen/BureauSerif

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20138%2032%22%20class%3D%22h-6%20lg%3Ah-8%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M11.732.854c.313%200%20.566.253.566.565v.568H1.134v.854h11.164v23.765a.565.565%200%200%201-.566.565h-.553v.855h8.91v-.855h-.553a.565.565%200%200%201-.566-.565V2.841h11.178v-.854H18.97v-.568c0-.312.254-.565.566-.565h11.747V0H0v.854zm5.205%200c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565h-.002a.565.565%200%200%201-.566-.565V1.42c0-.312.253-.565.566-.565zm-2.602%200c.312%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565h-.003a.565.565%200%200%201-.565-.565V1.42c0-.312.253-.565.566-.565z%22%20style%3D%22fill%3A%20rgb(247%2C%20251%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M29.015%2031.146h-.553a.565.565%200%200%201-.566-.565v-.567h2.253v-.855h-2.253V5.394c0-.312.253-.565.566-.565h.553v-.854h-8.91v.854h.553c.313%200%20.566.253.566.565v23.765H10.06V5.394c0-.312.253-.565.566-.565h.553v-.854H2.27v.854h.553c.312%200%20.566.253.566.565v23.765H1.134v.855h2.253v.567a.565.565%200%200%201-.565.565H0V32h31.321v-.854zm-23.593%200a.565.565%200%200%201-.566-.565V5.394c0-.312.253-.565.566-.565h.002c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zm2.602%200a.565.565%200%200%201-.566-.565V5.394c0-.312.254-.565.566-.565h.003c.312%200%20.565.253.565.565v25.187a.565.565%200%200%201-.565.565zm12.08%200h-9.477a.565.565%200%200%201-.566-.565v-.567h11.163v.567a.565.565%200%200%201-.566.565zm3.153%200a.565.565%200%200%201-.566-.565V5.394c0-.312.253-.565.566-.565h.002c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zm2.602%200a.565.565%200%200%201-.566-.565V5.394c0-.312.254-.565.566-.565h.003c.312%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zM99.181%209.93q-.24%201.214-.72%202.664-.446%201.418-1.44%203.81l-3.393%207.957-3.257-7.958q-.96-2.393-1.44-3.809a18%2018%200%200%201-.686-2.664H83.65a24%2024%200%200%201%201.611%202.732q.79%201.483%201.851%204.01l4.936%2011.801h3.085l4.937-11.8q1.096-2.529%201.851-4.011.755-1.485%201.611-2.732zM118.797%2014.28q-.892-2.224-2.64-3.505-1.747-1.315-4.319-1.315-1.92%200-3.634.742a9.4%209.4%200%200%200-2.983%202.091%209.7%209.7%200%200%200-2.057%203.102q-.72%201.787-.72%203.843t.72%203.843a9.8%209.8%200%200%200%202.057%203.068%2010.1%2010.1%200%200%200%203.017%202.057%209.05%209.05%200%200%200%203.633.742q2.23%200%203.668-.709%201.474-.741%202.297-1.686.858-.977%201.235-1.72l-1.235-1.045q-.755%201.113-2.022%201.786-1.234.675-3.154.674-1.92%200-3.497-.944a7.1%207.1%200%200%201-2.468-2.529%207.23%207.23%200%200%201-.891-3.54h13.918q0-2.764-.926-4.955zm-12.719%202.428q.481-2.09%201.852-3.303%201.37-1.248%203.564-1.248%202.024%200%203.155%201.248%201.131%201.214%201.508%203.303zM77.085%209.495v-.002q-3.77%200-6.548%201.956l.103%203.506h.24a8.3%208.3%200%200%201%202.605-1.989%206.74%206.74%200%200%201%203.12-.775q1.816%200%202.742%201.147.926%201.112%201.132%203.607-3.464-.439-6%20.17-2.535.606-3.942%202.158-1.37%201.516-1.371%203.877%200%201.651.823%202.967a6%206%200%200%200%202.229%202.09q1.407.742%203.154.741c1.166%200%202.148-.258%203.017-.774q1.302-.81%201.953-2.294h.138v2.832h3.29V18.26q-.034-4.62-1.61-6.676-1.578-2.09-5.074-2.09zm3.428%2012.842a3.93%203.93%200%200%201-.686%201.99%204.6%204.6%200%200%201-1.61%201.415q-.96.506-2.16.506-1.68%200-2.605-.809-.926-.81-.926-2.293%200-2.36%202.16-3.405%202.194-1.079%205.827-.675zM137.152%2015.122v.002a8.8%208.8%200%200%200-.924-2.866q-.652-1.281-1.954-2.023-1.269-.775-3.325-.775-1.68.001-2.674.404-.994.405-1.612%201.079a10%2010%200%200%200-1.097%201.483h-.24V9.695l-4.559.944v.203q.479.741.754%201.55.274.81.411%201.989.137%201.148.137%202.967v3.641q0%201.063-.033%202.125h.001v5.358h3.293V21.99q-.005-.5-.005-1v-2.462q.103-1.582.514-3.034.445-1.45%201.509-2.393%201.097-.944%203.119-.944%201.304%200%202.057.573.754.572%201.097%201.484.344.91.446%202.022.103%201.079.104%202.158v2.596q0%20.47-.007.94v6.545h3.263v-10.08q0-1.686-.275-3.271zM54.548%2024.368l-8.81-20.296h-4.627a18.5%2018.5%200%200%201%20.515%203.708q.102%201.887.102%203.777v17.167h3.257V10.58l7.894%2018.144h2.93l7.894-18.144v18.144h3.429V11.557q0-1.888.068-3.777.103-1.888.548-3.708h-4.286z%22%20style%3D%22fill%3A%20rgb(247%2C%20251%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://maven.com/favicon.ico
- Social card (og:image): https://d3fe4umbwqdrlj.cloudfront.net/global/Maven_SocialShare_2026.jpg

## UI Components

- input: background=#333A5A, textColor=#F7FBFF, borderColor=#393D53, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.07) 0px 1px 2px 0px
- buttonPrimary: background=#1E2542, textColor=#F7FBFF, borderColor=#333A5A, borderRadius=16px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#171717, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: professionals seeking career growth

## Maven Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Shifting Power Accelerator by Mahrukh (Maya) Hasan and Fearless Project on  Maven**
  - Image: https://d2426xcxuh3ht5.cloudfront.net/i26ALy1SQKHHdLLHMvfg_Maya_DSC2110.jpg
  - Source: https://maven.com/fearless-project/shifting-power
- **How to 10x Your Blogs with AI**
  - Image: https://d2426xcxuh3ht5.cloudfront.net/R0GUCE5QS8KwmmHVKSX0_YouTube%20Thumbnails-14%20(1).png
  - Source: https://maven.com/p/30b894/how-to-10x-your-blogs-with-ai
- **Maven: Jack Raines: 8 Thoughts on Money and Wealth**
  - Image: https://images.ctfassets.net/72n9zqcdnf4y/4H5ejY6FCtxcCnzomxmsdM/929c79914b7fbdcc9aa6220cd2381250/Untitled_design__3_.jpg
  - Source: https://maven.com/articles/jack-raines-money
- **For Entrepreneurs x Strategy | Maven | Unlock your career growth**
  - Image: https://d2426xcxuh3ht5.cloudfront.net/MH357nbQIWRuKWtPvAMX_Stefan_2.jpg
  - Source: https://maven.com/courses/for-entrepreneurs/strategy
- **How to 10x Your Blogs with AI**
  - Image: https://maven.com/_next/image?url=https%3A%2F%2Fd2426xcxuh3ht5.cloudfront.net%2FgdRKPhasSFWFh2Koh1Lh_Natalie%20Lambert.png&w=1536&q=75
  - Source: https://maven.com/p/30b894/how-to-10x-your-blogs-with-ai
- **Mallory Contois on Maven**
  - Image: https://d2426xcxuh3ht5.cloudfront.net/60onj03TRNyCdn1J3Hsd_1U4A9684%20(1).jpg
  - Source: https://maven.com/mallory

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "BureauSans",
      "role": "body"
    },
    {
      "family": "BureauSerif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#21243E",
    "secondary": "#1E2542",
    "accent": "#1E2542",
    "background": "#080C28",
    "textPrimary": "#080C28",
    "link": "#080C28"
  },
  "typography": {
    "fontFamilies": {
      "primary": "BureauSans",
      "heading": "BureauSerif"
    },
    "fontStacks": {
      "heading": [
        "BureauSerif"
      ],
      "body": [
        "BureauSans"
      ],
      "paragraph": [
        "BureauSerif"
      ]
    },
    "fontSizes": {
      "h1": "28px",
      "h2": "56px",
      "body": "72px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#333A5A",
      "textColor": "#F7FBFF",
      "borderColor": "#393D53",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.07) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#1E2542",
      "textColor": "#F7FBFF",
      "borderColor": "#333A5A",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20138%2032%22%20class%3D%22h-6%20lg%3Ah-8%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M11.732.854c.313%200%20.566.253.566.565v.568H1.134v.854h11.164v23.765a.565.565%200%200%201-.566.565h-.553v.855h8.91v-.855h-.553a.565.565%200%200%201-.566-.565V2.841h11.178v-.854H18.97v-.568c0-.312.254-.565.566-.565h11.747V0H0v.854zm5.205%200c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565h-.002a.565.565%200%200%201-.566-.565V1.42c0-.312.253-.565.566-.565zm-2.602%200c.312%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565h-.003a.565.565%200%200%201-.565-.565V1.42c0-.312.253-.565.566-.565z%22%20style%3D%22fill%3A%20rgb(247%2C%20251%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M29.015%2031.146h-.553a.565.565%200%200%201-.566-.565v-.567h2.253v-.855h-2.253V5.394c0-.312.253-.565.566-.565h.553v-.854h-8.91v.854h.553c.313%200%20.566.253.566.565v23.765H10.06V5.394c0-.312.253-.565.566-.565h.553v-.854H2.27v.854h.553c.312%200%20.566.253.566.565v23.765H1.134v.855h2.253v.567a.565.565%200%200%201-.565.565H0V32h31.321v-.854zm-23.593%200a.565.565%200%200%201-.566-.565V5.394c0-.312.253-.565.566-.565h.002c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zm2.602%200a.565.565%200%200%201-.566-.565V5.394c0-.312.254-.565.566-.565h.003c.312%200%20.565.253.565.565v25.187a.565.565%200%200%201-.565.565zm12.08%200h-9.477a.565.565%200%200%201-.566-.565v-.567h11.163v.567a.565.565%200%200%201-.566.565zm3.153%200a.565.565%200%200%201-.566-.565V5.394c0-.312.253-.565.566-.565h.002c.313%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zm2.602%200a.565.565%200%200%201-.566-.565V5.394c0-.312.254-.565.566-.565h.003c.312%200%20.566.253.566.565v25.187a.565.565%200%200%201-.566.565zM99.181%209.93q-.24%201.214-.72%202.664-.446%201.418-1.44%203.81l-3.393%207.957-3.257-7.958q-.96-2.393-1.44-3.809a18%2018%200%200%201-.686-2.664H83.65a24%2024%200%200%201%201.611%202.732q.79%201.483%201.851%204.01l4.936%2011.801h3.085l4.937-11.8q1.096-2.529%201.851-4.011.755-1.485%201.611-2.732zM118.797%2014.28q-.892-2.224-2.64-3.505-1.747-1.315-4.319-1.315-1.92%200-3.634.742a9.4%209.4%200%200%200-2.983%202.091%209.7%209.7%200%200%200-2.057%203.102q-.72%201.787-.72%203.843t.72%203.843a9.8%209.8%200%200%200%202.057%203.068%2010.1%2010.1%200%200%200%203.017%202.057%209.05%209.05%200%200%200%203.633.742q2.23%200%203.668-.709%201.474-.741%202.297-1.686.858-.977%201.235-1.72l-1.235-1.045q-.755%201.113-2.022%201.786-1.234.675-3.154.674-1.92%200-3.497-.944a7.1%207.1%200%200%201-2.468-2.529%207.23%207.23%200%200%201-.891-3.54h13.918q0-2.764-.926-4.955zm-12.719%202.428q.481-2.09%201.852-3.303%201.37-1.248%203.564-1.248%202.024%200%203.155%201.248%201.131%201.214%201.508%203.303zM77.085%209.495v-.002q-3.77%200-6.548%201.956l.103%203.506h.24a8.3%208.3%200%200%201%202.605-1.989%206.74%206.74%200%200%201%203.12-.775q1.816%200%202.742%201.147.926%201.112%201.132%203.607-3.464-.439-6%20.17-2.535.606-3.942%202.158-1.37%201.516-1.371%203.877%200%201.651.823%202.967a6%206%200%200%200%202.229%202.09q1.407.742%203.154.741c1.166%200%202.148-.258%203.017-.774q1.302-.81%201.953-2.294h.138v2.832h3.29V18.26q-.034-4.62-1.61-6.676-1.578-2.09-5.074-2.09zm3.428%2012.842a3.93%203.93%200%200%201-.686%201.99%204.6%204.6%200%200%201-1.61%201.415q-.96.506-2.16.506-1.68%200-2.605-.809-.926-.81-.926-2.293%200-2.36%202.16-3.405%202.194-1.079%205.827-.675zM137.152%2015.122v.002a8.8%208.8%200%200%200-.924-2.866q-.652-1.281-1.954-2.023-1.269-.775-3.325-.775-1.68.001-2.674.404-.994.405-1.612%201.079a10%2010%200%200%200-1.097%201.483h-.24V9.695l-4.559.944v.203q.479.741.754%201.55.274.81.411%201.989.137%201.148.137%202.967v3.641q0%201.063-.033%202.125h.001v5.358h3.293V21.99q-.005-.5-.005-1v-2.462q.103-1.582.514-3.034.445-1.45%201.509-2.393%201.097-.944%203.119-.944%201.304%200%202.057.573.754.572%201.097%201.484.344.91.446%202.022.103%201.079.104%202.158v2.596q0%20.47-.007.94v6.545h3.263v-10.08q0-1.686-.275-3.271zM54.548%2024.368l-8.81-20.296h-4.627a18.5%2018.5%200%200%201%20.515%203.708q.102%201.887.102%203.777v17.167h3.257V10.58l7.894%2018.144h2.93l7.894-18.144v18.144h3.429V11.557q0-1.888.068-3.777.103-1.888.548-3.708h-4.286z%22%20style%3D%22fill%3A%20rgb(247%2C%20251%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://maven.com/favicon.ico",
    "ogImage": "https://d3fe4umbwqdrlj.cloudfront.net/global/Maven_SocialShare_2026.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Maven'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 31,
      "text": "1-day workshopsHands-on sprints to practice new skills",
      "reasoning": "Button #0 has a vibrant brand color background (#1E2542) and is positioned as a primary action with engaging text ('1-day workshopsHands-on sprints to practice new skills')."
    },
    "secondary": {
      "index": 2,
      "text": "Agentic AI Product Management Certification6 weeks·Starts May 9Mahesh Yadav2",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action with informative text ('Agentic AI Product Management Certification6 weeks·Starts May 9Mahesh Yadav2')."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "professionals seeking career growth"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Maven'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```