# MDalgorithms Inc. Brand Identity

A complete profile of **MDalgorithms Inc.**'s visual system — colors, typography, components, and personality — extracted from https://www.mdalgorithms.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mdalgorithms-inc
- Machine-readable JSON: https://characterquilt.com/branding/mdalgorithms-inc.json
- Per-page llms.txt: https://characterquilt.com/branding/mdalgorithms-inc/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00708C |
| Accent | #EAE4E1 |
| Body Font | Copernicus |
| Heading Font | Brut Grotesque |

## Color Palette

- primary: #00708C
- secondary: #DFECEF
- accent: #EAE4E1
- background: #FFF8F5
- textPrimary: #020711
- link: #020711

## Typography

- primary: Copernicus — https://fonts.google.com/specimen/Copernicus
- heading: Brut Grotesque — https://fonts.google.com/specimen/Brut+Grotesque

## Visual Assets

- Logo: https://www.mdalgorithms.com/img/logo-black.svg
- Favicon: https://www.mdalgorithms.com/img/favicon-16-black.png?v=0.6699099522226362

## UI Components

- buttonPrimary: background=#EAE4E1, textColor=#444444, borderRadius=100px, shadow=rgba(0, 0, 0, 0.02) 0px 0px 6px 0px, rgba(0, 0, 0, 0.08) 0px 2px 4px 0px
- buttonSecondary: background=#020711, textColor=#FFFFFF, borderRadius=100px, shadow=rgba(0, 0, 0, 0.02) 0px 0px 6px 0px, rgba(0, 0, 0, 0.08) 0px 2px 4px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: health-conscious individuals

## MDalgorithms Inc. Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **MDalgorithms**
  - Image: https://dql5a1uh5bnf3.cloudfront.net/photos/images/000/001/487/original/hero-img01.jpg?1735046377
  - Source: https://www.mdalgorithms.com/
- **MDalgorithms**
  - Image: https://www.mdalgorithms.com/img/vbl01.jpg
  - Source: https://www.mdalgorithms.com/
- **MDalgorithms**
  - Image: https://www.mdalgorithms.com/img/vbl03.jpg
  - Source: https://www.mdalgorithms.com/
- **MDalgorithms**
  - Image: https://www.mdalgorithms.com/img/vbl02.jpg
  - Source: https://www.mdalgorithms.com/
- **MDalgorithms**
  - Image: https://www.mdalgorithms.com/img/Oded.png
  - Source: https://www.mdalgorithms.com/
- **MDalgorithms**
  - Image: https://www.mdalgorithms.com/img/promo01.jpg
  - Source: https://www.mdalgorithms.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Brut Grotesque",
      "role": "heading"
    },
    {
      "family": "Copernicus",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00708C",
    "secondary": "#DFECEF",
    "accent": "#EAE4E1",
    "background": "#FFF8F5",
    "textPrimary": "#020711",
    "link": "#020711"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Copernicus",
      "heading": "Brut Grotesque"
    },
    "fontStacks": {
      "heading": [
        "Copernicus"
      ],
      "body": [
        "Brut Grotesque"
      ],
      "paragraph": [
        "Brut Grotesque"
      ]
    },
    "fontSizes": {
      "h1": "57.6px",
      "h2": "51.2px",
      "body": "22.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EAE4E1",
      "textColor": "#444444",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(0, 0, 0, 0.02) 0px 0px 6px 0px, rgba(0, 0, 0, 0.08) 0px 2px 4px 0px"
    },
    "buttonSecondary": {
      "background": "#020711",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "rgba(0, 0, 0, 0.02) 0px 0px 6px 0px, rgba(0, 0, 0, 0.08) 0px 2px 4px 0px"
    }
  },
  "images": {
    "logo": "https://www.mdalgorithms.com/img/logo-black.svg",
    "favicon": "https://www.mdalgorithms.com/img/favicon-16-black.png?v=0.6699099522226362",
    "ogImage": null,
    "logoHref": "#!"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'MDalgorithms'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "explore MDACNE",
      "reasoning": "Button #1 ('explore MDACNE') uses a distinct color (#EAE4E1) that stands out as a primary CTA due to its prominence and action-oriented text."
    },
    "secondary": {
      "index": 0,
      "text": "contact us",
      "reasoning": "Button #0 ('contact us') has a different color group (#020711) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "health-conscious individuals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'MDalgorithms'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```