# Meadow Brand Identity

A complete profile of **Meadow**'s visual system — colors, typography, components, and personality — extracted from https://getmeadow.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/meadow
- Machine-readable JSON: https://characterquilt.com/branding/meadow.json
- Per-page llms.txt: https://characterquilt.com/branding/meadow/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9700ED |
| Accent | #9700ED |
| Body Font | Inter |
| Heading Font | Circular |

## Color Palette

- primary: #9700ED
- secondary: #FF69B4
- accent: #9700ED
- background: #211F24
- textPrimary: #211F24
- link: #7100B2

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Circular — https://fonts.google.com/specimen/Circular

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xml%3Aspace%3D%22preserve%22%20style%3D%22fill-rule%3Aevenodd%3Bclip-rule%3Aevenodd%3Bstroke-linejoin%3Around%3Bstroke-miterlimit%3A2%22%20viewBox%3D%220%200%20864%20191%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M280.65%20109.04%20234.6%2036.21h-11.94V155.6h17.05V75.27l34.97%2054.75h11.94l34.96-54.75v80.33h17.06V36.21H326.7zM396.69%2073.73c-22.68%200-39.06%2017.74-39.06%2041.79s18.08%2041.79%2041.45%2041.79c16.37%200%2027.8-7.34%2033.77-15l-10.57-10.06c-4.61%205.11-11.09%2010.91-23%2010.91-13.618.079-25.076-10.628-25.92-24.22h61.74a29%2029%200%200%200%20.17-3.41c-.03-23.72-16.27-41.8-38.58-41.8m-22%2031.56c2.672-10.207%2011.959-17.386%2022.51-17.4%209.56%200%2018.77%207.16%2021.15%2017.4zM512.72%2082.77a37.56%2037.56%200%200%200-25.07-9A38.1%2038.1%200%200%200%20468%2078.85a42.4%2042.4%200%200%200-20.64%2036.67%2041.97%2041.97%200%200%200%2020.5%2036.48%2041.14%2041.14%200%200%200%2020.14%205.31%2036.75%2036.75%200%200%200%2024.73-9v7.33h15.69v-80.2h-15.7zm-.51%2047.76a27.85%2027.85%200%200%201-22.431%2011.434c-14.362%200-26.18-11.819-26.18-26.18l.001-.264c0-14%2010.23-26.44%2025.76-26.44a28.9%2028.9%200%200%201%2022.85%2011.43zM611%2082.43c-12.575-10.102-30.132-11.525-44.17-3.58a42.4%2042.4%200%200%200-20.64%2036.67A41.98%2041.98%200%200%200%20566.67%20152a41.1%2041.1%200%200%200%2020.12%205.29%2036.78%2036.78%200%200%200%2024.74-9v7.33h15.69V34.5H611zm0%2048.1a27.83%2027.83%200%200%201-22.431%2011.474c-14.362%200-26.18-11.819-26.18-26.18l.001-.264c0-14%2010.24-26.44%2025.76-26.44A28.89%2028.89%200%200%201%20611%20100.51zM686.45%2073.73c-23.71%200-41.45%2017.91-41.45%2041.79s17.74%2041.79%2041.45%2041.79%2041.45-17.91%2041.45-41.79-17.74-41.79-41.45-41.79m0%2068.23c-14.84%200-25.24-11.77-25.24-26.44s10.4-26.44%2025.24-26.44%2025.24%2011.77%2025.24%2026.44S701.29%20142%20686.45%20142zM847.17%2075.44l-22.01%2054.75-22-54.75H791.9l-22%2054.75-22-54.75h-16.72l32.58%2080.16h11.26l22.51-56.28%2022.52%2056.28h11.26l32.57-80.16zM31.66%20127.6l8.18-8.18c4.201-4.211%204.201-11.129%200-15.34l-8.18-8.17%208.18-8.18c4.201-4.211%204.201-11.129%200-15.34l-8.18-8.17L0%2095.91zM63.35%2032.53l8.32%208.32c4.13%204.124%2010.92%204.124%2015.05%200l9.47-9.47%208.32%208.31c4.131%204.13%2010.929%204.13%2015.06%200l7.16-7.16L95%20.84zM103.22%20151.11%2095%20159.28l-8.17-8.17a10.85%2010.85%200%200%200-7.67-3.18%2010.85%2010.85%200%200%200-7.67%203.18l-8.18%208.17L95%20191l31.69-31.69-8.17-8.17c-4.194-4.194-11.09-4.207-15.3-.03M158.42%2064.22l-7%207a10.85%2010.85%200%200%200-3.18%207.67c0%202.876%201.145%205.637%203.18%207.67l8.17%208.17-9.33%209.33c-4.201%204.211-4.201%2011.129%200%2015.34l8.18%208.18%2031.69-31.69zM63.349%2095.91l31.685-31.685%2031.686%2031.686-31.686%2031.685z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m15.82%2048.38%2031.686-31.685L63.352%2032.54%2031.667%2064.227zM126.73%20159.28l31.686-31.685%2015.847%2015.846-31.686%2031.686zM15.818%20143.44l15.847-15.847%2031.685%2031.685-15.846%2015.847zM126.728%2032.529l15.847-15.847%2031.685%2031.686-15.846%2015.846z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://getmeadow.com/images/favicons/apple-touch-icon.png
- Social card (og:image): https://images.ctfassets.net/6kwu1u6s8j23/KQ4SXA1l85wsCNt4aA1Pp/328c29905e8489630079ab5ad8db6555/index.png?fm=jpg

## UI Components

- buttonPrimary: background=#9700ED, textColor=#FFFFFF, borderRadius=5px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonSecondary: background=#FFFFFF, textColor=#9700ED, borderRadius=5px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: cannabis businesses

## Meadow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Embed test - Meadowlands - Staging 2**
  - Image: https://p.mdwimg.com/2024/6/9ee67384-9f56-4ad4-a084-56105b6a9168.png?compress=true&format=auto&mode=crop&cs=srgb&w=3840&quality=35&h=3840
  - Source: https://site-staging2.getmeadow.com/embed-test.html
- **The Meadow Blog | Meadow**
  - Image: https://images.ctfassets.net/6kwu1u6s8j23/PzKZmxjyXNbQQW1MSCQou/67e4c55ec48b88ab194accafee5dd9af/2025_Blog_Banner_Image___1150_x_719_px_.png?fm=jpg
  - Source: https://getmeadow.com/blog
- **Hardware skip address - STAGECOACH DISPENSARY**
  - Image: https://p.mdwimg.com/categories/flower.jpg?compress=true&format=auto&mode=crop&cs=srgb&w=3840&quality=35&h=3840
  - Source: https://site-staging.getmeadow.com/hardware-skip-address.html
- **The Meadow Blog | Meadow**
  - Image: https://getmeadow.com/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2F6kwu1u6s8j23%2F26de47ZjYqHzW2uqvatdBx%2Fd2185df015e3af5bc60ee2a3c555b746%2F2025_Blog_Banner_Image___1150_x_719_px___6_.png&w=3840&q=75
  - Source: https://getmeadow.com/blog
- **Embed test - Meadowlands - Staging 2**
  - Image: https://p.mdwimg.com/2024/5/056200e4-2875-4147-8461-08c2e959b25a.png?compress=true&format=auto&mode=crop&cs=srgb&w=3840&quality=35&h=3840
  - Source: https://site-staging2.getmeadow.com/embed-test.html
- **Serving Cannabis: Q&A with Old Pal CEO, Rusty Wilenkin | Meadow Blog**
  - Image: https://images.ctfassets.net/6kwu1u6s8j23/4FBSmdaJQIAs5mIqpJnxos/ef02158623fc171620befabd5f5fa636/Rusty_Wilenkin_Old_Pal.png
  - Source: https://getmeadow.com/blog/serving-cannabis-q-and-a-with-old-pal-ceo-rusty-wilenkin

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Circular",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#9700ED",
    "secondary": "#FF69B4",
    "accent": "#9700ED",
    "background": "#211F24",
    "textPrimary": "#211F24",
    "link": "#7100B2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Circular"
    },
    "fontStacks": {
      "heading": [
        "Circular"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "44px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#9700ED",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#9700ED",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xml%3Aspace%3D%22preserve%22%20style%3D%22fill-rule%3Aevenodd%3Bclip-rule%3Aevenodd%3Bstroke-linejoin%3Around%3Bstroke-miterlimit%3A2%22%20viewBox%3D%220%200%20864%20191%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M280.65%20109.04%20234.6%2036.21h-11.94V155.6h17.05V75.27l34.97%2054.75h11.94l34.96-54.75v80.33h17.06V36.21H326.7zM396.69%2073.73c-22.68%200-39.06%2017.74-39.06%2041.79s18.08%2041.79%2041.45%2041.79c16.37%200%2027.8-7.34%2033.77-15l-10.57-10.06c-4.61%205.11-11.09%2010.91-23%2010.91-13.618.079-25.076-10.628-25.92-24.22h61.74a29%2029%200%200%200%20.17-3.41c-.03-23.72-16.27-41.8-38.58-41.8m-22%2031.56c2.672-10.207%2011.959-17.386%2022.51-17.4%209.56%200%2018.77%207.16%2021.15%2017.4zM512.72%2082.77a37.56%2037.56%200%200%200-25.07-9A38.1%2038.1%200%200%200%20468%2078.85a42.4%2042.4%200%200%200-20.64%2036.67%2041.97%2041.97%200%200%200%2020.5%2036.48%2041.14%2041.14%200%200%200%2020.14%205.31%2036.75%2036.75%200%200%200%2024.73-9v7.33h15.69v-80.2h-15.7zm-.51%2047.76a27.85%2027.85%200%200%201-22.431%2011.434c-14.362%200-26.18-11.819-26.18-26.18l.001-.264c0-14%2010.23-26.44%2025.76-26.44a28.9%2028.9%200%200%201%2022.85%2011.43zM611%2082.43c-12.575-10.102-30.132-11.525-44.17-3.58a42.4%2042.4%200%200%200-20.64%2036.67A41.98%2041.98%200%200%200%20566.67%20152a41.1%2041.1%200%200%200%2020.12%205.29%2036.78%2036.78%200%200%200%2024.74-9v7.33h15.69V34.5H611zm0%2048.1a27.83%2027.83%200%200%201-22.431%2011.474c-14.362%200-26.18-11.819-26.18-26.18l.001-.264c0-14%2010.24-26.44%2025.76-26.44A28.89%2028.89%200%200%201%20611%20100.51zM686.45%2073.73c-23.71%200-41.45%2017.91-41.45%2041.79s17.74%2041.79%2041.45%2041.79%2041.45-17.91%2041.45-41.79-17.74-41.79-41.45-41.79m0%2068.23c-14.84%200-25.24-11.77-25.24-26.44s10.4-26.44%2025.24-26.44%2025.24%2011.77%2025.24%2026.44S701.29%20142%20686.45%20142zM847.17%2075.44l-22.01%2054.75-22-54.75H791.9l-22%2054.75-22-54.75h-16.72l32.58%2080.16h11.26l22.51-56.28%2022.52%2056.28h11.26l32.57-80.16zM31.66%20127.6l8.18-8.18c4.201-4.211%204.201-11.129%200-15.34l-8.18-8.17%208.18-8.18c4.201-4.211%204.201-11.129%200-15.34l-8.18-8.17L0%2095.91zM63.35%2032.53l8.32%208.32c4.13%204.124%2010.92%204.124%2015.05%200l9.47-9.47%208.32%208.31c4.131%204.13%2010.929%204.13%2015.06%200l7.16-7.16L95%20.84zM103.22%20151.11%2095%20159.28l-8.17-8.17a10.85%2010.85%200%200%200-7.67-3.18%2010.85%2010.85%200%200%200-7.67%203.18l-8.18%208.17L95%20191l31.69-31.69-8.17-8.17c-4.194-4.194-11.09-4.207-15.3-.03M158.42%2064.22l-7%207a10.85%2010.85%200%200%200-3.18%207.67c0%202.876%201.145%205.637%203.18%207.67l8.17%208.17-9.33%209.33c-4.201%204.211-4.201%2011.129%200%2015.34l8.18%208.18%2031.69-31.69zM63.349%2095.91l31.685-31.685%2031.686%2031.686-31.686%2031.685z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m15.82%2048.38%2031.686-31.685L63.352%2032.54%2031.667%2064.227zM126.73%20159.28l31.686-31.685%2015.847%2015.846-31.686%2031.686zM15.818%20143.44l15.847-15.847%2031.685%2031.685-15.846%2015.847zM126.728%2032.529l15.847-15.847%2031.685%2031.686-15.846%2015.846z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://getmeadow.com/images/favicons/apple-touch-icon.png",
    "ogImage": "https://images.ctfassets.net/6kwu1u6s8j23/KQ4SXA1l85wsCNt4aA1Pp/328c29905e8489630079ab5ad8db6555/index.png?fm=jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Meadow'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started With Meadow",
      "reasoning": "Button #0 has a vibrant brand color (#9700ED) and action-oriented text ('Get Started With Meadow'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Let's Talk",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action with text 'Let's Talk'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "cannabis businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Meadow'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```