# Mednet Brand Identity

A complete profile of **Mednet**'s visual system — colors, typography, components, and personality — extracted from https://www.themednet.org. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/mednet
- Machine-readable JSON: https://characterquilt.com/branding/mednet.json
- Per-page llms.txt: https://characterquilt.com/branding/mednet/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #363DA5 |
| Accent | #F09100 |
| Body Font | Poppins |
| Heading Font | DM Sans |

## Color Palette

- primary: #363DA5
- secondary: #A9ABD3
- accent: #F09100
- background: #F5F4F2
- textPrimary: #272525
- link: #F09100

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

## Visual Assets

- Logo: https://www.themednet.org/_next/image?url=%2Flogo.png&w=384&q=75
- Favicon: https://www.themednet.org/favicon.ico?favicon.a8112776.ico
- Social card (og:image): https://www.themednet.org/opengraph-image.png?opengraph-image.ed48b6ba.png

## UI Components

- input: background=transparent, textColor=#272525, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#363DA5, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#F09100, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

## Brand Personality

Tone: professional · Energy: medium · Audience: medical professionals

## Mednet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Editor Spotlight: Dr. Ali Khaki**
  - Image: https://blog.themednet.org/content/images/2019/12/AliKhaki_photo.jpg
  - Source: https://blog.themednet.org/editor-spotlight-ali-khaki/
- **Mednet Blog**
  - Image: https://blog.themednet.org/content/images/2026/03/blog-cover.jpg
  - Source: https://blog.themednet.org/
- **Expert Spotlight: Dr. Howard Sandler**
  - Image: https://blog.themednet.org/content/images/2020/01/Sandler-Headshot.jpg
  - Source: https://blog.themednet.org/expert-spotlight-howard-sandler/
- **World Cancer Day**
  - Image: https://blog.themednet.org/content/images/2020/01/WCD20_LinkedIn-Personal-Cover_FA_ENGLISH4.png
  - Source: https://blog.themednet.org/world-cancer-day/
- **Editor Spotlight: Dr. Maitri Kalra**
  - Image: https://blog.themednet.org/content/images/2020/05/maitri-kalra.JPG
  - Source: https://blog.themednet.org/editor-spotlight-maitri-kalra/
- **Expert Spotlight: Dr. Andrew Armstrong**
  - Image: https://blog.themednet.org/content/images/2020/01/andrew-armstrong.jpg
  - Source: https://blog.themednet.org/expert-spotlight-andrew-armstrong/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#363DA5",
    "secondary": "#A9ABD3",
    "accent": "#F09100",
    "background": "#F5F4F2",
    "textPrimary": "#272525",
    "link": "#F09100"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "DM Sans",
        "serif"
      ],
      "body": [
        "Poppins"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#272525",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#363DA5",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F09100",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://www.themednet.org/_next/image?url=%2Flogo.png&w=384&q=75",
    "favicon": "https://www.themednet.org/favicon.ico?favicon.a8112776.ico",
    "ogImage": "https://www.themednet.org/opengraph-image.png?opengraph-image.ed48b6ba.png",
    "logoHref": "/",
    "logoAlt": "Mednet Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand 'Mednet', and links to the homepage.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Register",
      "reasoning": "Button #0 with the text 'Register' has a vibrant blue background (#363DA5), which is a strong brand color and typically used for primary CTAs."
    },
    "secondary": {
      "index": 1,
      "text": "Register",
      "reasoning": "Button #1 with the text 'Register' has a vibrant orange background (#F09100), which is distinct from the primary button's color and suitable for a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "medical professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, has an alt text matching the brand 'Mednet', and links to the homepage.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```